Digital Marketing Strategies: Real-Life Examples and Analysis

This report provides an overview of digital marketing strategies, defining it as a practice to promote ideas and products without significant investment. It explores various strategies, including social media marketing and search engine optimization, with a focus on how Twitter and Instagram contribute to communication strategies. The report examines how the Girls Scouts utilized Twitter for mobile app promotion and how Starbucks leverages Instagram to connect with consumers emotionally. It ranks Twitter and Instagram based on their effectiveness and utility, emphasizing the importance of objectives in choosing a platform. The report highlights the benefits of digital marketing, such as wide consumer outreach and real-life examples, and concludes by emphasizing the significance of digital marketing for modern businesses, particularly those operating on a large scale. References from Chaffey and Smith (2017) and Kannan (2017) support the discussion.