Digital Marketing: Communication Strategies Report and Examples

This report delves into the realm of digital marketing, emphasizing its significance for businesses in promoting goods and services. It highlights the importance of digital marketing tools, citing examples like Nike, Starbucks, and Cadbury, which have successfully leveraged these strategies. The report outlines key digital marketing types, including search engine optimization, content marketing, and social media marketing. It further explores the role of communication strategies in understanding customer behavior and predicting product demand. The report provides real-life examples, such as Starbucks' social media campaigns like #UnicornFrappuccino and Cadbury's innovative content, demonstrating how social media boosts communication. It concludes that digital marketing is essential for organizations to achieve better customer engagement and responses.

PRACTICAL DIGITAL
MARKETING

Table Of Content
 INTRODUCTION
 Digital marketing
 Use of digital marketing in communication
strategy
 Social media
 Example of Starbucks
 Example of Cadbury
 CONCLUSION
 REFERENCES

INTRODUCTION
 Digital marketing is one of the best methods
for organisations in order to promote their
goods and services. Companies identified that
it becomes a trend which is very beneficial
because it directly communicate with the
targeted audience (Prathapan, Sajin Sahadevan
and Zakkariya, 2018).

MAIN BODY
 Digital marketing
 Digital marketing is the most important tool and
technique of promoting goods and services of
organisations. It is analysed that there are many
organisation which already used digital
marketing such as Nike, Starbucks, Cadbury,
National geographic, etc. They already know the
importance of digital marketing as they
experience (Purwana, Rahmi and Aditya, 2017).

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 This is the reason that why organisation spend
large amount on digital marketing. Some
important types of digital marketing are
mentioned below:
 Search engine optimisation
 Content marketing
 Social media marketing

Use of digital marketing in
communication strategy
 Communication strategy is very important for
an organisation because they need to
communicate with their customers who help
them to understand their behaviour and nature.
With the analysis of their nature and
behaviour, companies are able to predict the
demand of products and services and produce
goods and services accordingly (Ratnadianti,
Fahmi and Hannan, 2020).

Social media with real life examples in
order to boost communication strategy
 Social media is becoming an important part of
life as it uses bye every person on a daily
basis. With the use of social media platforms
searches Twitter, Instagram, Pinterest,
Facebook, YouTube, etc. organisation feels
that they are more connected to the customers.
It can be better understand with the help of
real life two examples which are mentioned
below:

Example of Starbuck
 Starbuck is the organisation that deals in coffee.
It is analysed that their coffee is so popular in all
over the world (Tiautrakul and Jindakul, 2019).
The growth journey of Starbuck is very
important to understand as it is analysed that
they are one of the brands which use social
media platforms. It is identified that Starbucks
launching many campaigns on social media such
as #UnicornFrappuccinowhich is launch in 2017
and it is available for just 3 weeks in April 2017.

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 They also post stories
of LGBTQ+ members
of staff with inspiring
quotations on social
media. It can be clearly
shown in the given
pictures.

Example of Cadbury
 Cadbury is one of the most socially active
organisations which become a popular in their
social content (Islami, Wahyuni and Tiara,
2020). They always use social media platforms
in order to interact with customers. Cadbury is
using social media platform by providing
innovative and creative content so that they
can successfully attract the customer’s
attention.