Digital Marketing: Comparing Traditional and Digital Approaches

This report delves into the realm of digital marketing, contrasting it with traditional marketing methods. It highlights the key differences in terms of cost, reach, and analytical capabilities, emphasizing the advantages of digital strategies such as real-time data analysis and targeted advertising. The report further explores customer touchpoints, illustrating how businesses can optimize interactions across various channels to create a seamless omnichannel experience. It then examines the importance of digitalization in enhancing customer experiences, discussing personalization and the ability to quickly respond to customer needs. The report underscores the significance of adapting to the evolving digital landscape and leveraging data-driven insights to improve marketing effectiveness and customer satisfaction.

DIGITAL MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body......................................................................................................................................3
Difference between traditional marketing ..................................................................................3
Customer touchpoint and Omnichannel nature of the customer's experience ............................4
Improving the experience of the customer by digitalisation.......................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Digital Marketing is considered as the use of the internet ,social media ,mobile services as well
as other channels to reach the costumers (Chaffey. and Ellis-Chadwick,2019). Some people
consider it as entirely a new way of approaching a new way to attract customers as well as also a
new way to understand the behaviour of the customers as compared to the traditional Marketing.
Present Report lay emphasis on the digital marketing and traditional marketing difference. It also
focus on the touchpoint and Omnichannel of the customer journey .Furthermore it analysis the
data analysis to improve the customer experience through digitalization
Main Body
Difference between traditional marketing
Traditional marketing involves notices,business promotions on T.V as well as on
radio,handouts,magazines to publicize on occasion or products (Ryan, 2016). While digital
marketing includes social media,websites as well as You Tubes as well as publicize the services
or products.
Online marketing is same like Traditional marketing such as Traditional and digital marketing
are utilizes for similar kind of objectives to draw the attention of the clients as well as construct
a brand picture.
In terms of cost
There are few variations regarding the digital as well as traditional marketing in terms of cost
such as business advertisement publish on daily newspapers,TV as well as radio .
Advertisements can also be done by the online social media sites that are very affordable . In
addition to this Traditional marketing spends much more on a huge cost to hold as the
advertisement can run under the plan. Internet marketing is appropriate for the cost wise. Thus,
various digital marketing techniques are used that are free (Mooney. and Slobodian, 2016).
Ongoing outcomes
In traditional marketing people need to wait for weeks or months to see the improved outcomes
within the business. While in the digital marketing once the work is starting there is no need to
hold for the outcomes of the results to see the important increment within the business.
Outcomes of the traditional marketing can not easily be analysed while within digital marketing
to determine easily a ROI .i.e Return on investment through utilizing tools called google
analytics tools (Kannan, 2017).
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Tradition marketing also contains Print media (newsletter,magazines ads,brochure as well as
other printed material. As it broadcasts media such as T.v as well as radio,direct mail such as
postcards and also telemarketing.
Digital marketing includes various marketing attempt that is anchored on electronics devices
such as Content marketing, Banner ads, online video marketing,cost effective strategies
regarding market ,allows primary response from the audience ( Stephen, 2016).
Easy analytics -As the calculation of the digital marketing in terms of marketing opportunities
is quite simple as well as sharp. Person can easily track that which technique is performing and
which is not through google analytics. Such as income traffic,bounce rate and
benefits ,transformation rate as well as interest visitors.
Customer touchpoint and Omnichannel nature of the customer's experience
Omni channel's focus on the offline and online marketing channels that can be complying with
the brand communication to give a uniform as well as seamless brand interaction experience to
the consumers. It is considered as the critical market strategy . The challenges as well as results
faced by the omni channel marketing are changing the business landscape as well as the way at
which consumer's encounter the product or brand. Most of the companies work to improve the
flow of material from end to the another all the channels (Todor, 2016).
Omnichannel customer journey may have multiple interactions over the multiple
touchpoints among the customer and a company during the sale point as well as throughout the
customer life cycle. The interaction can be start and stop on various channels that enhances the
complexity of delivering a continuous experience when the customer able to change the
communication options.
Customer Touchpoints are considered as the brand's point of the contact of the customer from
begin to finish such as Customer able to find the business online or able to see the rating as well
as reviews,visit the websites ,contact the customer services. It seems like a long list but few of
them consider as the touchpoints.
So by identifying the touchpoint of the company is the first step while creating a customer
journey map as well as making sure that customers are more satisfied in each and every step.
Thus, with the help of the touchpoint of the company into the account so hat easily listen
consumers as well as make improvements that will make the customers happy (Chaffey. and
Ellis-Chadwick,2019).
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Improving the experience of the customer by digitalisation
The very first question came in mind is that why customer experience matters a lot .In the digital
marketplace ,consumers becomes demanding day by day . As more than half of the customers
switched the companies due to the poor experiences . Companies able to fail the embrace the
customer experience as strategic path (Mooney. and Slobodian, 2016) .
Enables to get personal
It enables more than 85% of mobile customers to get personalized with them such as higher
engagement ,conversions as well as revenues. People get more personalized such as save their
time as well as recognizes their needs and desires. Such as individual experience like uses of the
social media platform (Todor, 2016).
It assist them to respond as fast as they can
Clearly it can assist the persons to improve the journey called customer experience journey.It
can assist not only the companies but companies who are willing to be led wherever data tell
them to go.
CONCLUSION
Above study had been summarized that the digital marketing is better than traditional marketing
as traditional marketing outcomes is slow as compare to the digital marketing and the cost of the
digital marketing is not so very high . It also laid emphasized on the customer touch points that
focused on the brand point from start to end of any product as well as Omnichannel can be also
online and offline communication given ti the customers to give an interaction to the costumers
to the consumers. Furthermore, it focused on the improving experience of the customers through
digitization.
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REFERENCES
Books and journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing.34(1). pp.22-45.
Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined
problems in digital marketing. Journal of Digital & Social Media Marketing.3(4).pp.294-
303.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology.10.pp.17-21.
Todor, R.D., 2016. Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V.9(1).p.51.
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