Digital Marketing and Social Media Campaign Analysis Report

This report delves into the significance of digital and social media marketing for businesses, highlighting their role in promoting products and services. It begins by defining marketing, the marketing mix, and the promotional mix, emphasizing the importance of branding. The report then explores social media marketing, including platforms like Twitter, Instagram, and Facebook, and their impact on businesses. It provides examples of successful social media content from DGMG and Starbucks, analyzing how these campaigns engaged audiences. Furthermore, the report examines an effective digital marketing campaign by Nestle plc. The report concludes by emphasizing the effectiveness of social media content and its contribution to business growth, encouraging customer engagement and brand loyalty. The report underscores the importance of digital marketing and social media in the modern business landscape.

Business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Marketing.....................................................................................................................................1
Marketing mix and Communications mix...................................................................................1
Social media marketing...............................................................................................................2
Importance of Digital marketing and Social Media marketing...................................................2
PART 2............................................................................................................................................3
Examples of two social media content........................................................................................3
Effective Campaign on Digital Marketing..................................................................................5
Social Media Content Effectiveness............................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This paper investigates the subject of online and virtual network advertising that is claimed
to be critical for all firms (Anjaningrum, 2020). This study is divided into 2 components: the first
would explain advertising and the promotional mix, as well as what the promotional mix is and
how it fits into the promotional mix; the second will explain internet advertising and networking
communications as well as the necessity of both in companies. PART 2 would present two case
studies of organizations that have used online network to share unique material, as well as one
narrow victory and the value of digital networking.
The socioeconomic internet framework that has been utilised was Twitter, that involved
communicating images and video clips on the channel where individuals have been forced to
give the original illustrations that they had accomplished on the Starbucks cup as well as the
business been using to select the finalists and make the decision to allocate the awards to the
clients, and the DGMG crusade assisted in the careers site and certain organisation.
PART 1
Marketing
Branding is the practice through that a company promotes its items and activities in order
to keep those recognized to the general public. The basic goal of business is to develop the
items / services, as well as their characteristics, recognized to clients in the marketplace, increase
their significant market share, and so increase the institution's revenues. The advertising function
is used by businesses to differentiate their products from those of rivals and to raise client
anticipation.
Advertising entails a variety of techniques, one of the most effective and significant of
which would be publicity and advertising, which aids the firm in attracting users to the
marketplace and growing sales. Advertising, it can be seen, aids in boosting user knowledge in
the industry provides businesses with a comparative benefit in the industry and aids in the
growth of the corporation's product identity and trademark worth.
Marketing mix and Communications mix
Market segmentation is a strategy in something that a person uses a lot of equipment to
encourage its goods and service providers in the industry. For instance, the business could use
cultural networks, news outlets, mobile phones, satellite phones, web pages, messages, and other

methodologies which are very important in encouraging in promoting the corporation’s product
lines and providers. Internet advertising is the same as the alternative type of item advertising
wherein the company reaches out to clients using internet and offline technology such as face
book networks and letters (Baker and Saren, 2016).
Companies now employ electronic technology to communicate with clients in the industry
and present people with all of the minor information about both the institution's offerings. For
instance, the biggest firm in the world, Amazon, that is an e-commerce firm, utilizes methods
like mailings and broadcast advertising to contact a huge amount of people, shape a positive
impression of the firm and increase competitiveness and sales.
Social media marketing
Social networking is the most widely utilized medium, with almost everyone in the
industry using it. One of the most effective platforms for advertising a business 's goods and
solutions is online networking advertising. Digital networking advertising is a technique that
entails making posts on modern networking platforms as well as making images and content, in
order to communicate content to customers who are using online networking platforms on a daily
basis. Snapchat, Google, Vimeo, Linkedin, and several other well-known modern internet
networks are listed here.
Modern networking is a tool that maintains individuals linked as well as a network through
that users may know regarding current events in the globe. Thousands of individuals are popular
on social networks throughout the day, spending lot of hours on various mediums, making it a
very popular device for businesses to offer their knowledge and promote its goods and activities.
For illustration, the biggest firm in the world, Amazon, that is an e-commerce corporation,
utilizes methods like letters and broadcast advertising to contact a huge quantity of people, shape
a positive impression of the corporation and increase competitiveness and sales. It uses online
networking to promote its current goods and activities as well as to inform consumers about new
items and assistance as well as special deals on ongoing goods and service providers.
Importance of Digital marketing and Social Media marketing
Social networking is the most widely utilized medium with almost everyone in the industry
using it. One of the most effective platforms for advertising a corporation’s goods and offerings
is online networking advertising. Social networking has a number of aspects that distinguish it
from other forms of communication. The characteristics also provide like reply, and

communicate, that also implies that if Amazon posts a photograph about the corporation's
goods / service, individuals on Instagram might like it and statement on it, making it famous on
Instagram. It also has the function of communication and re-sharing the thread, which aids in
determining assessing consumer involvement. Those of younger ages are increasingly engaged
on online networking nowadays, which is growing the program's popularity, but individuals of
older ages are also becoming more engaged on the network. As a result, social networking site
advertising is growing increasingly vital in present era, and it aids in the great expertise of
businesses (Bilos and Galic, 2016).
Internet advertising, including modern networking advertising is an excellent place that
performs a significant function in improving the lives of individuals in the marketplace and
assisting companies in efficiently promoting their goods and activities to clients in the industry.
The entity could indeed communicate with the individuals currently via online advertising by
having to deliver them relevant data regarding the corporation and its offerings via email
accounts, notifications, and advertising offers, that also aids in trying to garner clients to the
institution It can also be evaluated that the data can be accessed by wanting to share photos and
video files that also create a photograph in the minds of the individuals (Briones, 2019).
PART 2
Examples of two social media content
Some of the best well methods of getting opinions and resources visible to individuals in
the industry and on the network are through networking social activity. The following are two
instances of 2 organizations that can be used to better comprehend this-

Figure 1:DGMG marketing on Twitter
DGMG is a branding and advertising firm that launched a program to assist people grasp
what it means to hire properly. The online networking tool employed for this was Twitter. The
advertising assisted in comprehending the actual essence about how to employ individuals and
therefore it is critical to employ employees because when timing is appropriate rather than
whenever individuals are available. This campaign aids in helping the potential employee as well
as other companies recognize the principle of testing and application, which states that prior
employing anybody, the enterprise must evaluate the execution of the concept and if it appears to
be effective, the firm can recruit an expert. This boosted the corporate reputation worth by 7%,
and client activity on DGMG's Twitter account climbed by roughly 880 %, resulting in more
shares and favourites for the article. This demonstrates that perhaps the publicity marketing for
the firm and the firm was a triumph, as it served to notify consumers about the recruiting process
and it attracted a large number of clients to the firm and the firm's Official twitter (Coman,
Popica and Rezeanu, 2019).

Figure 2:Starbucks marketing on Instagram
The other firm that has used social networking material is Starbucks, which debuted a
promotion called Red Cup Art in 2016 on the event of Xmas. The social networking tool that
was utilized was Instagram, that allowed users to upload photographs and films of their
original artwork that they had created on a Starbucks cup, and the corporation chose the
champions and decided how to divide the rewards to the consumers. The promotion was
indeed a big strength for the business, attracting a significant client base and resulting in
numerous articles and postings about their art pieces being disseminated. It demonstrates that
the online networking marketing for the firm and the firm was a triumph, since it served to
notify consumers about the recruiting process and attracted a large number of clients to the
firm and the firm's Instagram account (De Zuani, 2017).
Effective Campaign on Digital Marketing
The success of a digital networking promotion may be determined by the posting of
photos and movies that have a strong influence on consumers and Nestle plc selected Facebook
to promote its Nesternship promotion. The corporation's good marketer is responsible for

attracting customers’ interest and advertising the apprenticeship program for Nestle plc
employees.
Figure 3:Nestle plc marketing on Facebook
It is a picture of the Nesternship release that Nestle plc made, that efficiently grabbed the
eye of the industry, and the medium that was employed was Facebook. In addition, the firm
began to offer internships to persons in the marketplace, with numerous incentives and
evaluations for those who joined. The snapshot shows that the corporation is attempting to
provide people with employment and expertise within the firm. The business then sends forth
emails and text messages to notify consumers about just the jobs, including specifics about the
rewards and when they would begin. It even included a section in which students can claim for
internships, as well as the internship's suitability, which encouraged applicants to register for
internships with the corporation. It also encouraged visitors to travel the corporation's internet
sites and become a portion of that for future notifications, resulting in increased sales volumes
(ERCİ, 2020).

Social Media Content Effectiveness
Some of the greatest and well methods of getting thoughts and knowledge visible to
individuals in the marketplace and on the network is through social media posts. Social
networking is the most widely utilized medium with almost everyone in the industry using it.
Among the most effective platforms for advertising a corporation’s goods and offerings is online
networking advertising. Businesses gain from digital networking information since it aids in
persuading clients in the marketplace to get interested in the firm and its items and operations.
Social networking has a number of aspects that distinguish it from other forms of
communication. Follow, post, and publish are some of the elements that enable consumers stay
engaged to the brand and assist it succeed. Advertising managers works hard to interact with a
wide number of consumers and interact individuals to the brand, and media aggregation aids in
keeping these consumers informed about the firm's activities and connecting themselves to it.
The socioeconomic internet framework that is now utilised by Instagram, that involved
communicating images and video clips on the system in which individuals have been allowed to
submit the original artwork that they had completed on the Starbucks cup, as well as the
corporation chose the champions and decided how to allocate the prize money to the clients, and
the DGMG campaign assisted in attempting to make the potential employee as well as other
institutions follow the procedure. It is a good illustration of the way digital material contributes
to a business’s development while also helping clients in engaging with the brand (Esteves,
Piedade and Pereira, 2017).
CONCLUSION
This paper investigates the subject of online and virtual networking advertising that is
claimed to be critical for all firms. The first half of the paper explains advertising and the brand
positioning, as well as what the promotional mix is or where it belongs into the marketing
strategy. The second half explains online marketing and brand management, as well as the
significance of both in enterprises. PART 2 presents multiple instances of businesses that have
used social media to spread their material, as well as one narrow victory and the value of social
networking. This study offers a convincing demonstration of the relevance of online networking
and electronic advertising and it does so using 3 forms that appear to be evidence of the
relevance of contemporary network and internet advertising.

REFERENCES
Books and journals
Anjaningrum, W.D., 2020, October. Efektivitas Digital Marketing dan Networks Dalam
Mendongkrak Kinerja Pemasaran UKM Di Masa Pandemi Covid-19. In SENABISMA:
Prosiding Seminar Nasional Bisnis dan Manajemen (Vol. 5, pp. 50-61).
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Bilos, A. and Galic, T., 2016. The role of digital marketing in university sport: An overview
study of higher education institution in Croatia. Ekonomski Vjesnik, 29(2), p.453.
Briones, C.L.T., 2019. Digital Marketing as a Communication Tool in Emerging Businesses. In
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship
and Solidarity Economics (pp. 353-366). IGI Global.
Coman, C., Popica, M.M. and Rezeanu, C.I., 2019, October. The Adoption of Digital Marketing
by SMEs Entrepreneurs. In The 2018 International Conference on Digital Science (pp.
431-441). Springer, Cham.
De Zuani, A., 2017. Digital Marketing in China: An analysis of the social media strategy of
Tod's Group (Bachelor's thesis, Università Ca'Foscari Venezia).
ERCİ, B., 2020. DIGITAL MARKETING BAHADIR ERCİş AND HATİCE NUR YILDIZ.
New Communication Approaches in the Digitalized World, p.107.
Esteves, M., Piedade, M.B. and Pereira, A., 2017, November. A Cloud Computing Solution for
Digital Marketing: A Case Study for Small and Medium-Sized Enterprises. In
Interactive Mobile Communication, Technologies and Learning (pp. 843-849).
Springer, Cham.