Foundation Degree Business: Digital Marketing Strategies Presentation

This presentation provides an introduction to social media marketing, exploring various digital media strategies. It discusses the significance of platforms such as Facebook, Twitter, LinkedIn, Google+, YouTube, and Snapchat for business and personal use. The presentation highlights the importance of generating valuable content and sharing it effectively across different platforms. It explains how each platform offers unique opportunities for businesses to connect with their audience, share information, and drive traffic to their websites. The presentation also mentions the use of Facebook ads, Twitter for quick sharing, LinkedIn for professional networking, Google+ for sharing videos and updates, YouTube for video sharing, and Snapchat for reaching a unique audience. The conclusion emphasizes the benefits of these strategies for business growth.

Marketing
Scholar ID

Introduction
 This presentation demonstrates understanding about
social media marketing
 It discusses different digital media strategies are
Facebook, Twitter, LinkedIn, Google+, YouTube, and
Snapchat.

Social media marketing
 Social media marketing is a field of marketing that needs
depth knowledge of analytics
 There is need to business to generate valuable and
exciting content as well as share said content over the
platform on which it would perform effective (Killian, and
McManus, 2015).

Facebook
 Facebook is one of significant platform, not only for
business purpose but also for personal use
 It develops fan base on Facebook, Publicize page, post a
link to it anywhere a business can such as adding social
icon onto ebsite (Spiller and Tuten, 2015).
 Facebook ads are more prospects to spread awareness
that a customer is actually looking for services (Fill, and
Turnbull, 2016).

Twitter
 Twitter is concise, easy way as well as fast-paced to
connect with the audience.
 It creates over 175 million tweets daily and permits
customers to share quick piece of data as well as photos
in an effort for driving the people back to landing page
and sites.
 It is significant way for sharing rapid opinions and
creates traffic to websites (Järvinen, and Karjaluoto,
2015).

LinkedIn
 LinkedIn is a type of digital media marketing that is
particularly outlined for professions
 One of joining the LinkedIn group is that company can
meet with individual customer who have similar needs
and ask questions with them about their products and
services (Taiminen, and Karjaluoto, 2015).

Google+
 Google+ is answer of Google from digital media
networking
 It permits company for sharing videos, updates and
generating circles
 Google provides preference to these pages in its search
outcomes (Leeflang, et. al., 2014).

YouTube
 YouTube is leading tool to share the video in the
workplace and student
 Brand can share as well as edit own videos, prompt
evaluation and generates playlists
 It provides gateway to become educator in industry
(Tiago, and Veríssimo, 2014).

Snapchat
 Snapchat permits business to arrive at unique audience
as well as engage in communicative mode
 It would be used in B2C modes for pure engagement
metrics particularly for younger audience.
 Visibility as well as awareness could be increase by
Snapchat ads (Belch, et. al., 2014).

Conclusion
 It can be concluded that there are different digital
marketing strategy at the workplace and in the study
such as Facebook, Twitter, LinkedIn, Google+, YouTube,
and Snapchat.
 These strategies would be beneficial for business growth.

References
 Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014. Advertising: An integrated
marketing communication perspective. UK: McGraw-Hill Education.
 Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and
participation. UK: Pearson.
 Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management, 50, pp.117-127.
 Killian, G. and McManus, K., 2015. A marketing communications approach for the digital
era: Managerial guidelines for social media integration. Business Horizons, 58(5),
pp.539-549.
 Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and
solutions for marketing in a digital era. European management journal, 32(1), pp.1-12.
 Spiller, L. and Tuten, T., 2015. Integrating metrics across the marketing curriculum: The
digital and social media opportunity. Journal of Marketing Education, 37(2), pp.114-126.
 Taiminen, H.M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), pp.633-651.
 Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons, 57(6), pp.703-708.