Digital Marketing Analysis: Social Media & Content Marketing Review

This report analyzes digital marketing strategies, focusing on social media and content marketing, with examples from companies like Tesco. It reviews the effectiveness of these methods in promoting brand awareness, fostering sales, and building customer loyalty. The report highlights how social media marketing utilizes visual and verbal communication strategies to promote company objectives and boost product visibility. Content marketing is examined for its ability to provide detailed product information, build trust, and persuade customers through informative and engaging content. The conclusion emphasizes digital marketing's cost-effectiveness and global reach, underscoring its importance in modern business promotion.

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing the examples of digital marketing .............................................................................1
Determining the importance of these methods to certain strategies............................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Digital marketing refers to marketing through digitally and using different platform to
advertise the goods and services such as website, social media, mobile apps. These are becoming
important day by day due to increasing in the digital awareness across the world and nowadays
many companies are using this method to endorse their brands, goods and services. In this
presentation, the two example of digital marketing is being discussed such as social media and
content marketing. The review of these methods is being analysed and how they contributed to
communication strategies as part of promotional aspect of marketing mix is being studied.
MAIN BODY
Analysing the examples of digital marketing
In digital marketing there are methods that is being popular due to their benefits and now
it is used by many small and big organisation to sell their products and services. The two
methods are content marketing and social marketing which are used as activities of digital
marketing.
Social media marketing is using widely by many companies to spread the awareness to
costumer and building effective way to promote their business digitally. In the company, Tesco,
the use of this techniques are increasing as they are very effective and their results are amazing
as compared to other methods.
Review of social media marketing are as follows-
 Social media marketing is reaching its new heights of success by satisfying millions of
costumer across worldwide. It helps in connecting people from different regions who
come together to advertise their brands and products at larger scale.
 It is developing in new form and coming with the different technology to build
innovation in marketing system. As, there are some example like Taboola, that is simple
slide show with attractive slides and graphics that improve overall quality of video.
 Other example of this method that is very effective is Jacksonville Jaguars, which is
emojis slider that is used against graphic which is very simple attract the audience to
follow images and slides.
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Content marketing refers to the form of marketing that used to focused on developing, creating
and distributing the content to target audience online. For the company Tesco, this technique is
being used by company gradually to target larger base of audience.
Review of content marketing are as follows-
 This refers to attract the prospects and transforms it to the customer in the form of free
and valuable content. This helps the to create willingness to make purchase of products
online through website.
 It provides useful information to the reader about certain goods and services and
facilitates in taking right decision while purchasing. In the context of company Tesco,
this is gives an idea to reader to take an appropriate step to make any purchase as content
that is present could be in the form of news, video, infographics, photos.
 To make the content it required lots of time and creativity to grab the audience and this
also develop locality, trust and sustainability in costumer about the company.
Determining the importance of these methods to certain strategies
Social media is helping the company to promote its products at larger scale and facilitates
in foster sales and profitability in the organisation. In the context of company Tesco, this will
boost overall productivity and efficiency as it will target costumer in different way.
Benefits of social media for communication strategy and as a part of promotional
aspect are as follows-
 Communication strategies is way to plan the information and its main objective to
recognize the brand from attitude. It interlinked the different strategy and promote the
brand through visual, verbal form. This helps the company Tesco, to publish its products
online and spreading the awareness to promote the goods.
 The only way through which social marking use communication strategies in form of
visually, images and verbally and that use to promote the objectives of company. It
directs the efforts at right place by targeting the costumer in proper manner.
 It boost the promotion and presentation of goods and services and try to build pull
strategy and grab the attention of costumer by attractive graphics and images of goods
and services.
 This helps in developing the awareness of company and they are largely using this tool to
promote and advertising their goods and services through different forms.
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Advantages of content marketing for communication strategy and for promotional aspect
are as follows-
 It helps in providing information in detail about goods and services to the reader so that
they can make right decision before making purchase from online. So, Tesco, promotes
the products in form of verbally and visually and making right decision.
 It gives an proper idea about particular product that is being written on website by the
company. So Tesco, motivates them to buy it and feel the experience and through that it
persuade the costumer to buy that product.
 It develops the trust, loyalty in costumer after making the effective impact on them about
costumer as it is used to communicate to its viewers through written, verbal and
infographics.
 This method proof as very reliable and profitable tool for Tesco company to grab the
attraction of costumer as, through this they get the full overview about goods and
services.
CONCLUSION
From the above the presentation it is concluded that Digital marketing is new way to
promote, advertise their goods and services globally in very simple way. It is proof as cost
effective method to develop business online. In this benefits of social media marketing is being
discussed that company is using this platform to promote their products by using different
platforms and various website. The benefits of content marketing is useful in attracting the
readers online by using creativity in their content and it become very effective by the time.
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REFERENCES
Books and Journal
Buchanan, L. and et.al., 2018. The effects of digital marketing of unhealthy commodities on
young people: a systematic review. Nutrients. 10(2). p.148.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
de Ruyter, K., Keeling, D. I. and Ngo, L. V., 2018. When nothing is what it seems: A digital
marketing research agenda. Australasian Marketing Journal (AMJ). 26(3). pp.199-203.
Kannan, P. K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
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