Analyzing Digital Marketing Communication Strategies and its Impact

This essay provides a comprehensive overview of digital marketing, focusing on communication strategies and the impact of the marketing mix, particularly in the context of a company like Dove. It discusses various digital marketing channels such as social media, email, and YouTube, highlighting their roles in enhancing customer reach and engagement. The essay also examines the marketing mix (price, product, place, promotion, and people) and its influence on marketing campaigns, emphasizing how these elements contribute to a campaign's success and popularity among target customers. The conclusion underscores the effectiveness of digital marketing in boosting sales through online mediums and enhancing organizational growth. The document is contributed by a student and available on Desklib.

DIGITAL MARKETING

Table of Contents
 INTRODUCTION
 Digital Marketing
 Digital marketing Communication Strategies
 Example of digital marketing
 Impact of marketing mix
 Conclusion
 References

INTRODUCTION
Digital marketing is the concept by which an organization makes promotion done in
relation to product and services of an organization. Through such marketing an
organization is able to analyses statistics in relation to growth of an organization.
Further digital marketing leads over forming network making organization objectives
and goal achieved within time limit specified. This is one of the most important part
which helps an organization attain growth and development in right direction.

Digital marketing
Digital marketing means that kind of
marketing skills that is based upon usage
of internet, mobile device, social media,
search engines and various other channels
used in order to reach to its customers.
This makes development of new platforms
resulting in causing new endeavor which
makes positive approach developed
towards customers making organization's
sales increased.

CONTINUE
This helped Dove by making its online
portal and make its products reach to its
customers in no time. Also Dove through
digital marketing has used search engines
making customer check availability of
product before ordering online. Digital
marketing helped Dove in targeting
specific segments of customer making
sales of organization increase in both
online and offline mode.

Digital marketing communication strategies
Social media: This is one of the most
commonly used strategies that provides
wider platform to an organization like
Dove. It helps in making product of Dove
reach to its various customer through
online sales. Further social media include
digital platforms like Facebook and
WhatsApp that provides facilities of
displaying products.

Continue
Emails: This is used by an organization like Dove in order to circulate important information to all team
leaders. It has helped in creating proper framework over launching complains in relation to products that
has been delivered. Through emails customer care service is enhanced by Dove which made direct
accessibility with customers possible. Emails is also been used by an organization like Dove in following
ways.

Continue
YouTube: It is another major platform
which is provided to an organization like
Dove in order to make customers
efficiency increased. Further it helps
building channels over which videos in
relation to various products is uploaded. It
shows comparisons of various products
that makes selection of product for
customer easy. Dove has used You Tube
for increasing efficiency in relation to
quality of customers.

Impact of Marketing Mix
Marketing mix is that kind of strategy which helps an organization in making its expansion possible within
particular market place. Such mix is based upon price, product, place, promotion and people. In elation to
the campaign launched by Dove marketing mix helps in making the campaign more popular that developed
base for women customers.

Conclusion
From this discussion it can be understood that digital marketing is that kind of process which makes
products of organization sold in more effective manner. It has helped organization uplift its sales through
online medium. As per the presentation concept of digital marketing is enhanced and explained in relation
to choose organization.

REFERENCES
 Agyapong, D., 2020. Review of entrepreneurship, micro, small and medium enterprise
financing schemes in Ghana. In Enterprising Africa (pp. 142-158). Routledge.
 Barnard, A., Pittz, T. and Vanevenhoven, J., 2018. Entrepreneurship education in US
community colleges: A review and analysis. Journal of Small Business and Enterprise
Development.
 Bruce, D., Gurley-Calvez, T.J. and Norwood, A., 2020. Taxes and entrepreneurship: A
literature review and research agenda. Foundations and Trends® in
Entrepreneurship, 16(5), pp.393-443.


Thank You