This report provides an overview of digital marketing, encompassing strategies, communication methods, and the evaluation of effectiveness. The report examines two case studies: Marks & Spencer and ASDA. It details their target customers, goals, media strategies, and methods for monitoring effectiveness. The analysis includes their promotional and marketing mix, exploring product offerings, pricing strategies, and promotional activities. The report further assesses the effectiveness of their digital communication efforts, comparing awareness, follower counts, engagement levels, and turnover. The conclusion highlights the contributions of both examples to communication strategies, emphasizing awareness tools, marketing mix elements, and other key business areas. The report utilizes various business and management tools to analyze and compare the digital marketing efforts of both companies and provides insights into their online presence and customer engagement.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
