Report Proposal: Digital Marketing Impact on Sainsbury's Performance

This report proposal investigates the impact of digital marketing strategies on the organizational performance of Sainsbury's. The introduction highlights the importance of digital marketing in promoting products and services. The research rationale emphasizes the development of knowledge and skills in digital marketing strategies. The aim is to determine the impact of digital marketing on Sainsbury's, with objectives including understanding the concept of digital marketing, examining its importance, and analyzing various strategies employed. The literature review references studies on digital marketing's role in customer engagement and brand awareness, specifically mentioning Sainsbury's use of strategies like direct mailing and social media marketing. The methodology section outlines the use of primary and secondary research methods, including qualitative and quantitative data collection. The expected outcomes anticipate reliable results and interpretations. The proposal includes references to academic sources and outlines the structure of the report, covering the theme, rationale, aims, objectives, literature review, and methodology. This report is aimed at assessing the effect of digital marketing on Sainsbury's overall performance.

Report Proposal

Report title/theme page: impact of digital marketing on organisational performance.
Introduction
Digital marketing is the most important method which is used in the organisation now a days to
promote their products and services (Konina, 2021). there are various digital marketing
strategies are used in the organisation to enhance customers. the organisation taken in this is
Sainsbury.
Research rationale
The rationale of choosing this topic is that it will helps the investigator in developing his
knowledge and skills. And by this investigator will be able to get more information about the
topic of digital marketing strategies used in the company.
Aim
“To determine the impact of digital marketing on the organizational performance”. A study on
Sainsbury.
Objectives
 To determine concept of digital marketing in an organization.
 To examine the importance of digital marketing in Sainsbury.
 To analyses various digital marketing strategies used in organization.
Literature review
According to MS, (2021), Digital marketing’s is the process of promoting products and services
through various internet services. as this is most important to gather customer engagement and
making their awareness about the products and services sold to them. Then these helps the
customer in their buying behaviour also and providing knowledge about the brand. Sainsbury is

using various digital media marketing strategies in order to enhance their productivity and
profitability. These are direct mailing, social media marketing and advertising etc.
Methodology
Research methods: The primary and secondary methods both are used in this report, primary
method is used for collecting numerical data and secondary methods is used by literature
review.
Research choice: In this both qualitative data and quantitative data is used to collect data and
information (Palma, Redondo, and Zapata, 2021). Qualitative data helps in collecting
theoretical knowledge and quantitative data is collected through survey or interview.
Expected Outcomes
By conducting this research, researcher will be able to get true results and reliable interpretation
about the given topic and able to achieve aims and objectives.

REFERENCES
Books and Journals
Konina, N., 2021. Introduction: At the Dawn of the Fourth Industrial Revolution—Problems and
Prospects. In Digital Strategies in a Global Market (pp. 1-12). Palgrave Macmillan,
Cham.
MS, M., 2021. Marketing Strategy of Trans Lampung Utama Ltd. after Raden Inten II Lampung
Airport Becomes an International Airport. International Journal of Disaster Recovery
and Business Continuity Vol. 12, No. 1,(2021),, 12(1), pp.395-404.
Palma, H.G.H.H., Redondo, R.C.P. and Zapata, S.E.B., 2021. Impacto del marketing digital a las
empresas colombianas emergentes. Revista Universidad y Empresa, 23(40).