This presentation analyzes digital marketing strategies, focusing on how various tools can be utilized by businesses to promote products and services. It explores key digital marketing approaches, including Search Engine Optimization (SEO), Pay Per Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. The presentation provides an overview of each strategy, explaining their purpose and how they can be implemented to attract customers and increase revenue. The strategies are discussed in the context of a company like Unilever, offering practical insights into how these tools can be leveraged to gain a competitive advantage, improve brand awareness, and drive sales. The presentation emphasizes the importance of a well-defined digital marketing strategy, market analysis, and understanding the target audience to achieve business goals. The use of trending keywords, social media platforms, and email marketing for brand personalization are also highlighted as effective techniques for reaching and engaging with customers.