BMP3006 Practical Digital Marketing Assessment 2 Presentation

This presentation analyzes digital marketing strategies, focusing on how various tools can be utilized by businesses to promote products and services. It explores key digital marketing approaches, including Search Engine Optimization (SEO), Pay Per Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. The presentation provides an overview of each strategy, explaining their purpose and how they can be implemented to attract customers and increase revenue. The strategies are discussed in the context of a company like Unilever, offering practical insights into how these tools can be leveraged to gain a competitive advantage, improve brand awareness, and drive sales. The presentation emphasizes the importance of a well-defined digital marketing strategy, market analysis, and understanding the target audience to achieve business goals. The use of trending keywords, social media platforms, and email marketing for brand personalization are also highlighted as effective techniques for reaching and engaging with customers.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

INTRODUCTION
• Digital marketing refers to different types of tools that
can be used by companies to promote their products.
Digital marketing strategy means plans that are made by
managers to increase sales of company and generate
more revenue (Bala and Verma, 2018). Various digital
tools which is used by organizations to attract customers
such as, search engine optimization, pay per click,
content marketing, social media marketing, online PR is
discussed.

DIGITAL MARKETING
• Digital marketing means to use different tools and
techniques for promoting products and services by giving
advertisement.
• There are different types of digital marketing such as,
search engine optimization, pay per click, social media
marketing, content marketing and many other. With the
help of these digital marketing tools organizations can
promote their products or services.
• This helps company in generating more revenue because
people get information that new product is available in the
market. Nowadays, competition is increasing so every
firm want to generate more profit and for that they are
making innovative products.

DIGITAL MARKETING STRATEGY
• Digital marketing strategy means to make plans for
achieving goals and objectives of company.
• Strategy is made after conducting market analysis because
managers firstly identify need of consumers and make
plans according to that.
• Proper information should be collected by team members
and they must identify target audience. With the help of
digital marketing strategy,
• it is easy for managers to identify customers and their
choices.

SEARCH ENGINE OPTIMIZATION (SEO)
• Search engine optimization means to collect information
with help of online content. In this an individual person
can search content by typing a single keyword.
• It is a process to gather information about any topic or
any person, example of search engine optimization is
google.
• The main aim of SEO is to collect details about choices of
customers. The SEO process includes, website analysis,
client requirement, keyword research, content writing, link
building, reporting, website optimization and SEO
submission.
• It helps companies in identifying needs and wants of
customers with help of search engine optimization
(Kannan, 2017).

PAY PER CLICK (PPC)
• Pay per click advertising One of the famous advertisement that is also
known as PPC , It is a model of marketing through the Internet in which
advertiser pay a fee each time whenever add will be collected by
anyone.
• Impression can go higher as much as it is possible but the company will
only pay for the advertisement that are clicked by people. it is one of
the effective method and way off buying visits to the side rather than
adapting attempting to learn those visits occasionally.
• it is more beneficial as compared to the other advertisement methods
because It will be clicked by the only people who are interested
otherwise people will ignore. Unilever marketing team can use Pay per
click advertising technique to increase their visits on their website there
will be more chances that people will convert into the customers and
they will buy product and services from Unilever.
• they will just need to pay for the click which means that they can
improve they Will able to improve their reach and there will be more
chances people will buy their product and they will also able to save
advertisement money.

CONTENT MARKETING
• Content marketing is the strategic marketing approach that has focused to
creating and distributing relevant, valuable consistent content to attract and
retain a clear lead defined audience and ultimately to drive profitable
customer action.
• Content marketing include the things like videos, entertainment, article’s
that are come up with the keywords that mostly search by the people or
related to the product and services that are sell by the company.
• Unilever can also hire the content marketing team who will write content
on their website related to their product and services the company will able
to attract customers who are looking for the product that are cell by the
Unilever company.
• it will be not beneficial for the company but customers who are looking for
the product and services will able to get a platform where they can buy and
satisfy their needs.
• trending keywords used by the company will bring them top in the search
engine and they will able increase the volume of customers and people on
their website. They were able to take competitive advantages within the
market where they are operating their business an increase their sales
volume.

SOCIAL MEDIA MARKETING
• Social media marketing is one of the top most marketing technique that is helping the businesses tto Target
customers according to their needs and their habits. it is beneficial for the Unilever company because they
were able to target the customers who are looking for the product that are cell by the Unilever so it will
make easy and social media make them meet both customers who need product and brand who want to sell
their product. charges for the social media campaigns are Socialalso lower as compared to the offline
advertisement like television and newspaper.
• It is cost effective with benefits to the company an able to provide competitive advantages and customers
who can buy their product and services. there are various social media platforms like Facebook, Instagram
and YouTube Where Unilever company is already running their advertisements and campaigns to attract
people. This platform is also used by company to manage there reviews on the social media where they
reply to the customers about their services and products and take review from them. add not only help them
to get the information related to their product improvement but they also can help and impress the customers
and satisfy their needs through the services as well.
• Company also take help off YouTube advertisement where take help of the influencer where they visit the
Unilever supermarket an other grocery stores and buy the product and services. this is also a good way to
advertise product and services to the customers and customers can aware about the stores of the Unilever
and they can able to take competitive advantages within the market where they are operating their business
and show their presence as emerging brand.

AFFILIATE MARKETING
• Affiliate marketing is the process in which a person who are affiliate on the
Commission for their marketing what the other persons company product
and services.
• Affiliate simply search for the products they enjoy then promote that product
an earn a piece of profits from the each sales they sale they make. You need
Labor can also hire the affiliate people who will work for them and they will
advertise the companies product and services on their own level and for
every sale of product and services some of the part from the profit will go to
there own account. It will be more beneficial for the company and they can
make others work for them in little money.
• it is cost effective method that are mostly used by the companies and most of
the profits are enjoyed by company on. there are various people who are
ready to work as a affiliate the company should hire them and give them a
walk so both company and affiliate can earn money through their
advertisement. company can attract many people who can buy their product,
a person who are affiliate have some benefits so they will give their best to
promote Unilever products they will try to steal most of the profit by selling
the more many products.

MARKETING AUTOMATION
• Marketing automation is the technology that managers
marketing process and multiple campaigns of the company.
• It also covered various multiple channels automatically an
marketing and sales Department used the marketing
automation too automate online marketing campaigners
and says activities both increase revenue and maximize the
efficiency.
• Unilever can also use the automation to run their
campaigns continuously and they will able to attract more
and more customers regular faces.
• it will provide them competitive advantages and they were
able to show their presence.

EMAIL MARKETING
• Email marketing is the essential method in which company marketing team
personally sent there offers and messages to the customers. customers can
subscribe the email will get regular updates about the new offers and sale of
the company.
• Unilever company can use email marketing for brand personalization. they
can create a good relationship with their customers and make them loyal with
the brand. they have to send regular messages to the customers who by product
from the dam or search for them.
• company can provide offers that are personally for the single customers and
they can only redeem those offers. It will personally create a good relationship
between brand and customer both and also create a trust among the customers.
• this is how companies can create good image in the market and they were able
to take competitive advantages within the market where they are operating
their business and they will able to show their presence as well.

ONLINE PR
• Digital PR is the helpful strategy that helps too create a brand identity in
both online and offline platform. any of the Story that is success or
experience by the customers can also shared a positive light on the
business of the Unilever.
• In this strategy company try to show them as a top in the game and
increase their brand identity and push their brand awareness.
• Unilever is already using the online PR where they are pushing their
brand to make people aware through the marketing they are having
presence both online and offline so people look there brand
advertisement an they also share their reviews on the online sites.
• It is helping them to create a good image in customers mind an
automatically create purchasing this season for the customers.
• key words that should be related to the Unilever product and services. It
will be clicked by the only people who are interested otherwise people
will ignore.

SUMMARY
• Marketing is one of the essential part that helps to meet
company their potential customers who can buy their product
and services and company and on probability.
• Unilever company again use all this strategy discussed above to
take competitive advantages and they were able to show their
presence within the market where they are operating their
business.
• all the marketing tool that are run through the Internet are most
trending opportunity for the Unilever company and they can take
advantages of it.
• they can use the online marketing like content marketing,
affiliate marketing, social media marketing, paper click search
engine optimization and marketing automation to attract
customers.

CONCLUSION
• As per the report has been Discuss about
the online marketing that can be effective
for the Unilever company an company can
take competitive advantages.
• it has been discussed different marketing
strategies like search engine optimization,
content marketing, affiliate marketing,
social media marketing, pay per click etc
• That can be helpful for company to aware
people about their product and services.
•

REFERENCE
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Hospitality. Emerald Publishing Limited.
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plan. PT Penerbit IPB Press.
• Opresnik, M. O., 2018, July. Effective Social Media Marketing Planning–How to Develop
a Digital Marketing Plan. In International Conference on Social Computing and Social
Media (pp. 333-341). Springer. Cham.
• De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies,
online reviews and hotel performance. International Journal of Hospitality
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