Digital Marketing Communications Strategy Report: Pampers & GoPro

This report examines the integration of digital marketing within specific communication strategies, emphasizing its role in advertising and business efficiency. It explores digital marketing tools like websites, social media, search engines, and email, alongside the importance of a well-defined communication strategy for achieving common goals. The report delves into social media marketing, highlighting its significance for business growth, audience targeting, and direct customer engagement. It also discusses social media content's role in delivering valuable information to the target audience. The report includes examples from Pampers and GoPro, showcasing how they leverage social media platforms for branding, product promotion, and customer interaction. It concludes that digital marketing is essential for reaching a large audience, improving business performance, and building audience awareness. The use of social media marketing improves the communication process and helps in creating high-impact marketing campaigns, increasing customer base and sales.

Outline how digital marketing can be used
in a specific communications strategy

Table of Contents
INTRODUCTION
Outlining how digital marketing can be used in a specific communications strategy.
CONCLUSION
REFERENCES

INTRODUCTION
Digital marketing is considered to be as the significant tool which in turn is considered to be
highly prominent in advertising and provide with the thorough digital channels like websites,
social media, search engines, mobile apps and email which are useful in improving the
business performance and better efficiency. This study tends to mainly focus upon the
reviewing of the digital marketing which has been used within the specific communication
strategy.

Outlining how digital marketing can be used in a specific
communications strategy.
 Digital marketing is referred to as the useful tool for the promotion of product and services
which has been used by the electronic media or internet devices within a particular manner.
Digital marketing is significant to use multiple set of channels as well as technologies,
which tends to allow the organisation to have properly analyse varied set of strategy and
content upon a real time basis.
 Communication strategy is considered to be highly significant because it helps in
transmitting key relevant information in order to attain common goals and objectives. Use
of digital marketing with the specific communication strategy in turn is considered to be of
utmost importance.

Social media marketing
 It is considered to be as the strategy
which is prominent for the growth and
better operations of the business. It is
referred to as the significant use of the
social media websites as well as the
networks through which it is significant
in marketing the products and services of
the company.
 Social media marketing is of utmost
importance for the company. It helps in
targeting broader set of audience. Social
media allows business to be direct contact
with target customer.

Social media content
 Social media content tends to play one of the
key essential role which leads to the success
of the company to improve the marketing
efforts. This is one of the key prominent
procedure to effectively develop and also
share valuable and engaging content to the
target audience.
 Social media content is considered to be of
crucial importance because it helps in getting
the message out to the target audience.

Digital marketing communications
 This is considered to be as the key significant tool which mainly comprise of the display ads,
search engine optimization, pay per click advertising and affiliate marketing. Social media is
considered to be as the key prominent tool through which it helps in using the customers and
also has key prominent prospects to effectively communicate well with the audience in a
significant and prominent manner It is significant in effectively creating high degree of
effective campaign and also tends to resonate with the target audience. It is also useful in
persuading the people to effectively make the purchase and helps in improving the business
performance and efficiency. Digital marketing communication is significant because it helps
in effectively targeting the audience in a cost effective and measurable manner.

Examples
Pampers Company is one of the key
prominent company which tends to mainly
focus on effectively using the social media
platforms which is significant in improving
the business performance and efficiency with
high degree of accuracy and key relevance.
Within their social media campaign, the
company tends to significantly focus upon
bringing high degree of special bond between
the child and parent. This campaign is
considered to be prominent in bringing
emotional appeal related with the social
media world.

Contd..
 GoPro company is another prominent company which tends to mainly focus upon effectively using the
key social media platforms. This company is significant in effectively creating values, promote the
products and is also relevant in interacting with customers. Facebook is considered to be prominent for
the brand because it helps in reaching the new clients and is also relevant in connecting with the
existing set of customers. Twitter has been primarily used to effectively communicate with the
customers and is also useful in the better announcement of the product to the large number of audience.
YouTube is considered to be prominent source of the social media to communicate well with the
targeted audience by uploading the videos . This is useful in showing the tutorials and tips to how to
effectively use the product in a significant and reliable manner. It is useful to effectively promote the
user generated posts. This is one of the key significant strategy through which it helps in reaching large
number of audience and leads to improved business growth and better sales.

CONCLUSION
It has been concluded that, Digital marketing is significant to use multiple set of channel which
helps in reaching the large number of audience and is useful in improving the performance of
the business. Use of the significant digital marketing with the prominent marketing strategy is
relevant in building audience awareness. Social media marketing tends to improve the
communication process between the customers, peers and potential customers. Social media
content helps in getting the message out to the target audience by using proper tools. Digital
marketing communication tends to have high degree of massive impact upon the massive
launching campaigns. It is prominent to increase customer base, sales and leads to greater
success for the company.

REFERENCES
Books and Journals
 Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence: planning, optimizing and integrating
online marketing. Taylor & Francis.
 Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan
Page Publishers.
 Yasmin, A., Tasneem, S. and Fatema, K., 2015. Effectiveness of digital marketing in the challenging
age: An empirical study. International Journal of Management Science and Business
Administration.1(5). pp.69-80.
 Taiminen, H. M. and Karjaluoto, H., 2015. The usage of digital marketing channels in SMEs. Journal of
Small Business and Enterprise Development.

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