Practical Digital Marketing: Examples for Communications Strategy

This report examines how digital marketing examples, such as social media platforms, influencer content, video content, and email marketing, contribute to the communication strategies of companies like Zara and Adidas. The report highlights the importance of social media for direct customer interaction and understanding market trends, the role of influencer content in reaching new customers and building credibility, the effectiveness of video content in engaging audiences, and the value of email marketing for customer retention and promotion. It concludes that effective digital marketing maximizes web traffic and revenue. The report references sources that support these strategies. This analysis underscores the importance of integrating these digital tools for a successful communication strategy.

PRACTICAL DIGITAL
MARKETING

TABLE OF CONTENT
◦ INTRODUCTION
◦ MAIN BODY
◦ CONCLUSION
◦ REFERENCES

Explaining how digital marketing examples contribute to communications
strategy for respective companies
◦ Communication strategy is one of those key elements that organizations in the recent time may use to
communicate with target people as a customer and attempt to promote their ventures through it.
◦ There are several reasons behind formation of this tactic may exist and variety of digital marketing tools may
utilize that may make effective contribution in success of strategy.
◦ Certain examples of digital advertising that support in regard to communications approach mention below;
◦ Social media platforms-
◦Influencer content-
◦E-mail marketing-
◦Video content-

Cont..
Social media platforms-
◦ It is one of the most appropriate example of digital marketing that has been used by many companies for example, Zara,
etc. for purpose of effective communication and promotion.
◦ Social media is set of varied elements that organizations may use to communicate in ethical manner with customers.
◦ It encompasses Facebook, Twitter, and Instagram as effective methods that allow marketers to interact with individual
person, which in return provide valuable results such as they enable them to understand current market needs, trends and
expectations of individual buyer, which is quite important for them to know clearly.

Cont..
Influencer content-
◦ It is one of those sources of digital marketing that use to collaborate and communicate with customers with
subject matter experts and sector as well as authorities.
◦ As a content advertising, this approach may use in the context of organizations aims such as to reach wide or new
customers by increasing credibility and social followings.
◦ It may go beyond advocacy to concentrate on real content that may produce for marketing and effective
communication.
◦ Digital world may contribute to change the effectiveness of influencer content in term of adding more value by
using face of famous celeb and well-known person in the world who may help to share information and
communicate with people about a product or service.

Cont..
Video content-
◦ Digital world may provide benefits to organizations in term of making their communication strategy
powerful and implementing it into practical manner successfully.
◦ Video content may generate 135% more actual reach more than images or photo post on social media
sources.
◦ It may allow management to share their communication strategy or promote it through video whom
which people may trust.

Cont..
E-mail marketing-
◦ This source of digital marketing just like above three may also contribute to interaction strategy for respective
companies like Zara, Adidas, etc. in term of making it successfully by awaking customers about existing offers and
discounts that firms may tend to offer each and every one, for retaining potential buyers and gaining the attention
of new.
◦ It may considered as act of sending an important and commercial message, usually to target market or group of
people, using electronic mail.

CONCLUSION
◦ From above analysis, it has been concluded that by using social media and other forms of digital
marketing channels as examples, marketers have achieved their strategic and set goals.
◦ By utilizing effective approaches of digital marketing, they have successfully communicated to target
customers and aware them about current as well as in the future offerings.
◦ Furthermore, by summing up above discussion, it has been summarized that social media campaigns
through Facebook and Instagram has successfully maximized web traffic and generated greater revenue,
which is impossible to increase without using an effective tools related to category of digital marketing.

REFERENCES
◦ Hobbs, M., Della Bosca, H., Schlosberg, D. and Sun, C., 2020. Turf wars: Using social media network
analysis to examine the suspected astroturfing campaign for the Adani Carmichael Coal mine on
Twitter. Journal of Public Affairs, 20(2), p.e2057. Organizational Dynamics. 8(3). pp.230-243.
◦ Muniesa, R.L. and Giménez, C.G., 2020. The Importance of the Loyalty of Fashion Brands through
Digital Marketing. Journal of Spatial.