Report: Use of Digital Marketing in a Specific Communications Strategy

This report provides a comprehensive overview of digital marketing strategies within the context of a specific communications strategy. It begins by defining digital marketing and its significance in today's business environment. The report then outlines a step-by-step approach to creating a digital communication strategy, including identifying business goals, understanding the target audience, and selecting appropriate digital tactics. Key digital marketing strategies are explored in detail, including Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. Each strategy is explained, highlighting its purpose and how it contributes to a successful communications plan. The report concludes by emphasizing the importance of adapting to new technologies and methods in digital marketing to stay connected with consumers, drawing on the provided references to support the discussion.

Use of digital marketing in a
specific communications
strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Digital marketing.........................................................................................................................3
Outline how digital marketing can be used in a specific communications strategy....................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing communications are the management procedure by which the management
involves with the sort of targeted consumers. By knowing the consumers and their manner of
communications situation the management will seek to create and show the content for their
determined shareholder society. It involves the manner of evaluating and act as per to the
reactions. By taking content of planning that are important to determine the value for motivating
consumers to offer positive and behavioural plan of actions (Orazymbetova, and et.al., 2020).
Marketing communications should be organised the efforts as per to the marketing mix. It will
need to create durable amount of transactions and promotion communications that will related
with the consumers as effectively. It also high pointed to the quality and brand of the product for
comparing with others.
TASK
Digital marketing
Digital marketing, online marketing and the internet advertising refers to the term of
marketing of the products in the company by the use of internet and other online websites. It is a
big deal of the trades in the recent period of the time. As the use of the internet has now become
common that and also become more than doubled as compare to the last past decade and it will
probably shift at the immense range to get affected that how individual get purchase the products
and interrelate with each other in the business as effectively.
Outline how digital marketing can be used in a specific communications strategy.
Steps of creating a digital communication strategy
 Identify the business goals : By determining the goals of the business it will be easy for
the employees to achieve their task and project as effectively. It will increase the lead
volume and will also improve the shareholders terms of the value. It might also maximise
the sales and the brand goodwill in the market place (Drummond, O'Toole, and McGrath,
2020). It also follows the structure of the business to phrased the segments of the project
from the term of the standard ideas and perception to be get followed as effectively.
 Gain insight into the target audience : It will helps the business to grow their terms and
goals and make productivity and profitability as effectively for the consumers in the
market place. It allow the targeted consumers to follow their trend by offering their

various new sort of products as per to their wants and needs.it also suggest the orientated
course of the plan to get defined the valuation role as per to the consumers in the
business.
 Determine the best suited digital tactics : It determine the targeted consumer to make
their product sales as effective range. It helps to drive out the consumers to the product
site and will help them to enhance the manner of the product with the adequate terms in
the business (Heinze, and et.al., 2020). It will also maximise the brand and its awareness
to phrase the consumer in the business. It suits the best thought of ideas of the business
that will fix the manner to make the term and the links in the business with the courses of
terms.
DIGITAL MARKETING STRATEGIES
 Search Engine Optimization (SEO) : It is the term that set in the enhancing a website or a
webpage to maximises the quantity and its quality to drive the consumer from a search
engine’s in the business. It involves the words that determine the relevant source of the
usability of the website or webpage of the sources in setting of their terms. As it shows
the best relevant and accurate result in the business for the accommodating terms. As
an internet marketing plan of action the SEO will evaluates that how search engine will
work and the computer programmed of the algorithms will get commanded to the search
engine behaviour it involves the individuals who search for the definite searching terms
or keywords typed into search engines as per to this the search engines are chosen by
their targeted consumers as effectively.
 Pay Per Click (PPC) : Pay per click (PPC) is an online advertising type that will involves
an supporter pays of the issuer at every stage of an advertisement link. As per to the Pay
per click (PPC) is known as the cost per click (CPC) type of the model (Giovannoni,
2020). The pay per click model type is get presented the primary source of the search
engines. As there are various sort of famous sources of the Pay per click (PPC) like
Google Ads, Facebook Ads, and Twitter Ads.
 Content Marketing : Content marketing is the strategic marketing method that are
concentrated on making and allocating the term of valuable, applicable and reliable
content to influence and also to retain the visibly defined terms of the targeted
consumers. As per to content marketing it figures to drive the cost effective consumers

and their plan of actions. The content marketing involves the pattern of selling something
new to make the consumer present in the business by their plan of actions.
 Social Media Marketing : Social media marketing is utilise the various sort of social
media platforms to attach with their consumers to create the brand awareness and
maximise the sales and will drive website circulation (Lies, 2021). It will include the
publication and publish the forceful content on their social media profiles and will also
attend and appeal their followers to considering the consequences and running social
media posters.
 Affiliate Marketing : Affiliate marketing is a virtual type of the sales tactic that relates to
the proprietors of the invention to maximise the sales by agreeing the other orientated
consumers by targeting the same consumers. The associates in the business will support
the company to make the profit and the commission by mentioning their invention. As
the context of the business, it makes it potential for affiliates to make more profit by the
sale of the product and their services as without making products by their own. Affiliate
marketing is at very low risk. Hence, there is no term of value that will connected to the
affiliated programs it might start producing more money with a well reputable associated
product or service without getting any upfront investment. Affiliate marketing will also
generate the relatively impassive term of the profits by commission.
 Marketing Automation : Marketing automation supports the company to determine the
probable consumers by systematising. As in the context to the business, the procedure of
promoting the values which will leads to sales in the market place (Kortam, and
Mahrous, 2020). It drives the suitable plan of the actions that carry the prospects to the
standard points by which they can be directly advanced by the transactional team in the
market place as with the objective of closing the sale option and will starting a constant
flow of the relationship, and the information to meet the sections that can drive their
choices of the marketing plan of actions as effectively.
 Email Marketing : The use of email in the marketing efforts to help the organisation’s
products and services or its facilities as well as incentivize consumer reliability. Email
marketing is the form of advertising that can make the consumer on the email list that are
aware of the new products, discounts and other services. It might also be an easier to sell
and to instruct the consumers on the terms of the value of the brand to keep them

involved in between to purchases. It will also be considering in the manner as between to
the Mail chip that can help to project, figure and enhance the email marketing to get the
best ROI in the advertising the business schedule and its program.
 Online PR : The email marketing is the manner in the business of directing the
commercial content of the message as typically to the group of an individuals as by using
email (Kotler, and et.al., 2020). As it involves the manner of the term that have the sense
of each source of the email that has sent to be potential or the present base of the
consumer it could be mannered as the email marketing. It will also involves the manner
of using the email to send the present term of the advertisements, request business or the
petitions on the sales and the donations.
CONCLUSION
From the above report it has concluded that, modern techniques and methods are changed
with the new formatting procedure. As the development and the growth of present technology of
the technique of businesses has now also reformed differently. In respect to the digital marketing
it termed the section to take the leading points. Modern groups of the individual are not ready to
visit to any shop offline they now prefer the online shopping to buy their products. They will get
anything at any time by online. So, the various business organisation are now trying new
techniques to stay connected with their visitors or consumers by the help of the internet.

REFERENCES
Books and Journals
Orazymbetova, A., and et.al., 2020. How to Effectively Build Marketing in the Digital Era
Economies. In E3S Web of Conferences (Vol. 159, p. 04026). EDP Sciences.
Drummond, C., O'Toole, T. and McGrath, H., 2020. Digital engagement strategies and tactics in
social media marketing. European Journal of Marketing.
Heinze, A., and et.al., 2020. Digital and social media marketing: a results-driven approach.
Routledge.
Giovannoni, E., 2020. Digital Marketing Planning. Chasefive. com.
Lies, J., 2021. Digital marketing: Incompatibilities between performance marketing and
marketing creativity. Journal of Digital & Social Media Marketing. 8(4). pp.376-386.
Kortam, W. and Mahrous, A.A., 2020. Digital Marketing and University's Brand
Association. Available at SSRN 3710559.
Kotler, M., and et.al., 2020. Marketing Strategy in the Digital Age: Applying Kotler's Strategies
to Digital Marketing. World Scientific.