Digital Marketing Strategy Presentation: Regent College, Assessment 2

This presentation, prepared for Regent College London's Assessment 2, provides a detailed overview of digital marketing strategies. It explores the importance of digital marketing for organizations, emphasizing its role in promoting products and services. The presentation delves into digital marketing strategies, digital communication tactics, and includes case studies of Pepsi's Instagram campaign and Coca-Cola's Facebook campaign, analyzing their target consumers, goals, and marketing mixes. It also compares the effectiveness of the two campaigns based on followers and likes. The report concludes that digital media is crucial for organizational success and productivity.

ASSESSMENT 2DIGITAL MARKETING STRATEGY –
ASSESSMENT 2DIGITAL MARKETING STRATEGY –
ASSESSMENT 2DIGITAL MARKETING STRATEGY –
ASSESSMENT 2DIGITAL MARKETING STRATEGY –
DIGITAL MARKETING STRATEGY – ASSESSMENT
DIGITAL MARKETING STRATEGY-
ASSESSMENT 2 2 2 - Presentation
Regent College London

Use of digital marketing in a specific communications
strategy
Name & ID

• Introduction
• Digital Marketing Strategy
• Digital communication strategy
• Pepsi Instagram marketing campaign
• Coca-Cola Facebook campaign
• Promotion and communication mix
• Rank
• Conclusion
• References
Contents

INTRODUCTION
• Digital marketing is very important for the organization in order
to promote their products and services towards the consumer. In
current it is very important for the organization to adopt
digitalization procedure in order to get opportunity. Marketing is
very important for the organization in order to support their
business and get more opportunities and create more customer
base towards the organization. It also horse support the company
to increase their profitability.

• Digital marketing is a very effective
component for the company that are
associated to the Internet and digital
Technologies so that they can promote
and upgrade their goods and services that
is provided by the company. This method
is very effective because it make it easier
for the consumers as well as organization
to Grab more opportunities and meet the
requirements of the consumer.
DIGITAL MARKETING

DIGITAL MARKETING STRATEGY
• As the concept which is developed by
the organization so that they can meet
with their goals and objectives that are
developed by the comany. It is the
activities that are formulated by the
company so that they can get more
success. Marketing strategy used
several social media platform and
online channel which support the
organization to enhance their relation
with their consumer and increase their
revenues of the organization.

CONTINUE………..
• In context of digital marketing there are
several kind of strategies which are applied
by the organization that are mentioned below:
• Content marketing
• Inbound marketing
• Search Engine Optimization
• Pay per click
• Video marketing
• Marketing automation

DIGITAL COMMUNICATION STRATEGY
• Location is studying is the process
that is used by the company so that
they can interact with their consumers
across the world by using several
social media platforms.
• The main motive of using the digital
communication strategy is to build
mental relationship with their
consumer so that they can create more
customer base and get more success.

• It help the company to overcome the challenges and become more
amended in the Marketplace
• This is strategy is a cost-effective that is used by the organizations show
they can increase their visibility and effectiveness in the Marketplace.
• Using several amended Technology they become capable to increase their
brand image in the Marketplace
BENEFITS

PEPSI INSTAGRAM MARKETING
CAMPAIGN
• It was the campaign that was launched
by the Pepsi marketing campaign. The
name of this campaign is “more than
ok” in order to celebrate their
consumer and to appreciate their
partners and convey their message to
the consumer that Pepsi is a way more
than ok.
• The focus of this campaign is to
develop and appreciate their partners in
order to attract the consumer.

COCA-COLA FACEBOOK
CAMPAIGN
• The name of this campaign is taste the
feeling. It include several commercial and
online platforms around the world in order
to their productivity.
• Target consumer
• The organization is targeting youngster in
order to boost up their energy.
• The goals the objectives of the Coca-Cola
is to provide energy and replace the globe
and make a difference to choice of drink
that people love and refresh them.

CONTINUE………..
• Marketing mix of Coca Cola
• Marketing mix is the concept which engages
several factors in order to reaching out the
customer for the organization. The marketing
mix contains 4 pS that is very important for
the organization to enhance their productivity
and which four pieces are mentioned below:
• Price: in marketing mix price is a major
component that supports the organization to
evaluating their value of the product.