Regent College: Digital Marketing Communications Strategy Analysis

This presentation provides an overview of digital marketing concepts and tools, focusing on their application by Regent College. It explores the use of various digital marketing tools such as email marketing, social media marketing (Twitter, Facebook, YouTube), Search Engine Optimization (SEO), and Pay Per Click (PPC) advertising to connect with prospective students. The presentation highlights how these tools are utilized to promote the college's educational services, attract students, and gather feedback. It also summarizes the key aspects of digital marketing and various social media platforms as promotional techniques, with references to relevant literature and real-world examples.

Practical Digital
Marketing

Content
 Introduction
 Digital Marketing Tools
 Social Media Marketing
 Twitter
 Facebook
 Other Tools
 Summary
 References

INTRODUCTION
 Digital marketing can be described as a technique that helps in connecting
the prospective candidates through digital means.
 In relation with Regent College headquartered in London, UK. The college
adopt various strategies that help in developing communication among the
prospective students (Chester and Montgomery, 2017).

Digital Marketing Tools
In relation with Regent College, they adopt various tools to
communicate with the prospective candidates which are as follows:
 Email Marketing
 Social Media Marketing(Guilbeault, 2018)
 SEO
 Pay Per Click

Social Media Marketing
 There are various social media platforms used by the Regent
College namely; Twitter, Facebook, YouTube and many more
(Hanlon, 2019).
 These tools act as a bridge between the students and the college. It
is an economical tool which promotes their educational services
across the globe.

Twitter
 It is an effective platform used by the Regent College in order to
promote their services to attract their targeted students (Kaushik,
2016).
 Twitter helps in asking the students about their positive and
negative aspects about their educational services.

Facebook
 This tool helps in attracting the youth by posting the visual
pictures and audio of the Regent College to inform them
about the campus.
 Also, the students can give their comments about the college
and their services (Parekh, Kapupara and Shah, 2016).

Other Digital Marketing Tools
 Search Engine Optimization: This tool is used by Regent College
to achieve high rank in the search engine results.
 Pay per Click: This tool is used by the college to pay each time
when a student or user clicks on their online ads (Slijepčević and
Radojević, 2018).
 YouTube: It is a technique adopted by the Regent College to
enhance their followers over this platform.

SUMMARY
 Digital Marketing concepts and various tools.
 Social media Marketing
 Pay per click
 YouTube as a promotional technique.

REFERENCES
Chester, J. and Montgomery, K. C., 2017. The role of digital marketing in political
campaigns. Internet Policy Review, 6(4), pp.1-20.
Guilbeault, D., 2018. Digital marketing in the disinformation age. Journal of
International Affairs, 71(1.5), pp.33-42.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. SAGE
Publications Limited.
Kaushik, R., 2016. Digital marketing in Indian context. International Journal of
Computational Engineering and Management, 19(2), pp.12-17.
Parekh, D., Kapupara, P. and Shah, K., 2016. Digital pharmaceutical marketing: a
review. Research Journal of pharmacy and technology, 9(1), pp.108-112.
Slijepčević, M. and Radojević, I., 2018. Current trends in digital marketing
communication. Faculty of Management, Belgrade Metropolitan University.