Digital Marketing: Communication Strategy Presentation - BMP3006

This presentation delves into the effectiveness of digital marketing within communication strategies. It highlights how businesses leverage digital platforms to connect with customers and promote their products, emphasizing the role of communication in achieving marketing mix objectives. The presentation provides real-world examples, such as Nestle, GoPro, and Buzzfeed, illustrating the use of social media content, user-generated content, and interactive content. It analyzes how these strategies contribute to brand building and customer engagement, with a focus on social media measures and the importance of targeting the right audience. The presentation concludes by emphasizing the critical role of digital marketing in modern communication strategies, the need for appropriate social media content selection, and the significance of SEO optimization.

Practical Digital Marketing

 Introduction
 Effectiveness of digital marketing in
communication strategy
 Social media measures
 Conclusion
 References
Table of content

 The aim of the presentation is to put emphasis on how
digital marketing can be used in specific
communication strategies. As in the modern world,
businesses taking growth through digital marketing as
a way of communication strategy into global market.
So that a communication strategy serves as a mediator
between customer and business through which
organisations make their promotions by reaching to
number of customers. Therefore, the report is going to
present examples of the business that are effectively
using digital marketing as a communication strategy
through various social platforms. These
communication strategies help in in achieving
marketing mix elements as a way of promotion so that
the products and features will easily reach to their
potential customer and increase companies sales.
Introduction

 It has been evaluated that marketing mix is an
important and influential element for the business
in order to make promotions distribute products
among customers and aware them about the prices
and company's brand name. So that
communication strategy plays a vital role in using
the digital strategies successfully. There are many
strategies which are leading immense growth into
Market by making communication with the
customers through way of digital media and create
awareness regarding product as well as
understand their demand also. Therefore these
strategies are useful and effective for many
organisation for example Nestle, the company use
slogans and taglines in order to create awareness
regarding there every new launch into the market
in an innovative way..
Effectiveness of digital
marketing in communication
strategy

The social media content is relatively useful for making communication with
organisation customers. There are many types of social media content that could be
customise and create as per the resources availability and with A creative mind. The
digital marketing is effective in many ways which vary within different
organisation. Therefore, the effectiveness digital strategy content is presented
below:
User generated content: it is another most effective example of digital
marketing and making engagement of customers. It indulges
communication strategy to target the audience through to what they like to
do and what they prefer to watch. As user-generated content are mainly
those who are formed by users in the way of videos and pictures which De
promote and collaborate with the companies. The organisation GoPro
effectively Run their business true to making this communication strategy
by making authentic content and fulfil their promises with customers that is
significant to make trust among them.
Continue..

 Interactive content: what is, every digital marketer entitled to
prevent an interactive content for their customers so that they
would attract two organisations product and take interest in
participation? This interactive content is in any form of videos,
pictures, product taglines and another interactive interference.
The main purpose of this interactive content is to enable
communication between customer and Organisation so that
they would interact with the audience effectively. Buzzfeed
make their direction with the customer proof innovative
content policy by showing unique pictures and any slogans in
their fields so that customers take interest which shown that it
is more effective as it grows their sales by 40 to 50%.
Continue.

 These two examples of social media are effective in cost
and building a brand name. The user generated content is
basically term to get benefit in building a brand and it is
cost effective. As the buzz stream is basically Taking full
advantage of user generated content in promoting their
brand into a limited period of time which only caused
them to point 16 pound which is quite less than their
competitive forms. And the content it is really effective in
indulging people as they found it useful for their own
creation and making use into thorough manner.
Continue.

 The communication strategy here is to target the
most potential audience at the organisation.
Which is fully done by GoPro and buzzfeed to
make their profit by all these digital techniques
and social media content in order to accomplish
the goals and target? Therefore, all the digital
marketing strategy are effective but need to use
in a proper manner as user generated content is
mostly to attract customers but only whom who
take participate into the contest and events
where as interactive content mostly right by
users through comments and like which does not
require any of their efforts and companies on by
view per click
Social Media Measures

For example, the Nestle is ready to launch their new
packet of chocolate. They required advertising
and marketing the chocolate globally. The
company needs to sponsor Twitter engagement in
order to evaluate the benefits of chocolate
ingredients in order to reduce diabetes and
calories. So that the company needs to pick up a
#and create interactive content in order to engage
more and more participants and individuals to
enable communication and this will make sure
how much long conversation is effective which
work for two aspects one for new chocolate
promotion and as well as customer engagement.
So that, social media measurement give
prominence to all the strategies that an
organisation attain and cost will be save and profit
will be increase.
Continue.

 The presentation has concluded that the digital marketing is the effective
element which is used under communication strategy. communication in to
make customer interaction with the business as much as possible which is
the most reliable and necessary e aspect for the organization. So digital
marketing play an important role in making the best promotional strategies
and launch campaigns and events which gain number of customer
attraction and seek for experience companies products and services. The
measures which organization needs to take appropriately while selecting
social media content and platforms that must be filled with customer traffic
and organized SEO Optimization is required.
Conclusion

 Wiltsie, A., 2017. Proving Marketing ROI: A Digital Marketing Framework.
 Emelianova, M., 2021. Application of digital marketing strategies to increase the
profitability of the enterprise.
 Chauhan, U., Garg, R. and Chhikara, R., 2019. Corporate Social Responsibility and
Digital Marketing. In Handbook of Research on Digital Marketing Innovations in Social
Entrepreneurship and Solidarity Economics (pp. 293-309). IGI Global.
 Nguyen, H.N., 2020. Creating an effective digital marketing plan for a small new
coffee shop: ChoCoCha.
 Arkhipova, O., 2018. Digital Marketing Plan for Ravintola Super Bowl.
 Kimicho, I., 2020. “Digital marketing and performance of firms in Tanzania (Doctoral
dissertation, Mzumbe University).
 BHAGAT, A., 2018. to study the impact of digital marketing on customer purchasing
behavior in the pharma industry.
 Nizar, N.A. and Janathanan, C., 2018. Impact of digital marketing on consumer
purchase behaviour. In APIIT Business, Law & Technology Conference.
 Mejía-Trejo, J., 2017. The Relationship between Competitiveness and Digital Marketing
Innovation for a Digital Campaign Design: First Insights Based on a Panel Study in
Mexico. In Competition Forum (Vol. 15, No. 1, pp. 27-37). American Society for
Competitiveness.
 Madhukar, S.M. and Krishnamurthy, M.G., 2018. Digital Marketing of Mutual Funds: A
Demographic Approach. JNNCE Journal of Engineering & Management (JJEM), 2(2),
p.94.
References