Digital Marketing Strategy: Communication and Social Media Analysis

This presentation examines the use of digital marketing within a specific communications strategy. It begins with an introduction highlighting the significance of digital marketing in today's world and then reviews various digital marketing examples, such as video content and contests, discussing their roles in promoting products and services. The presentation then explores how these examples contribute to an overall communication strategy, emphasizing the importance of the 'Promotion' aspect within the marketing mix. It delves into the effectiveness of social media by outlining key metrics like fan growth, reactions, reach, referral traffic, and click-through rates. The conclusion summarizes the effectiveness of digital marketing, highlighting its benefits such as image building, ease of use, customer retention, and increased success rates. The presentation is supported by references to academic literature and real-world examples.