Report on the Digital Marketing Strategies of an E-Learning Website

This report analyzes an e-learning website, examining its business model, value proposition, and key resources. It details the website's mission to support faculty and enhance student success through instructional design and technology integration. The report highlights the value proposition of e-learning, emphasizing cost savings, improved training quality, and increased speed to market. It explores the website's key activities, including video marketing, social media marketing, and display ads, as well as its customer relationship strategies focused on customer experience, retention, and satisfaction. The report also includes a business analysis, outlining planning, marketing, and delivery processes. It identifies competitors like Khan Academy and Coursera, and defines the target audience as diverse, including students of all ages and employee training programs. The report references several sources on digital marketing and e-learning strategies.

E-learning website
Course: Digital Marketing
Prepared by
Ali Hadi Issa
ID: 55601

Introduction
We are reviewing this website, you have decided to investigate online learning as an alternative to a
traditional classroom. But what does this really mean for you as a student?
eLearning or distance education means education that uses one or more of the technologies:
1) the internet
2) our learning management system
3) Publishers web sites.
Business Model
Mission
E-Learning and is dedicated to supporting faculty, contributing to teaching excellence, and enhancing
student success through: exemplary instructional design, effective application and integration of
instructional technologies, interactive digital media development, and the deployment of innovative
emerging technologies.
Value position
With your eLearning plan will ensure the best possible return on investment for the rollout of our online
learning capabilities. Understanding the value Proposition of eLearning will enable us to align the
benefits of eLearning with the business objectives we are aiming to achieve. The value Proposition of
eLearning is to saves costs, improve training quality, improve service capabilities and increase speed to
market. In short the value Proposition of eLearning
Why the people likes our website?
People learn and absorb information in different ways and at different speeds: e-learning courses
provide a flexible and versatile learning system that enables organisations and learners alike to tailor
their training to fit with their own specific circumstances. Furthermore, when e-learning is coupled with
instructorled training, it can bring additional dimensions and enhance the learning process overall.
Key resources
Financial resources

Branding, design, logo, graphics, business cards, office rent, furniture, office equipment, storage,
website hosting, collaboration software, email hosting and other essential software and tools.
Employee's money for salaries, tax, healthcare.
Intellectual resources
These are intangible resources like Intellectual Property, brand, patents, copyrights and
partnerships.
Human resource
Employees are the most valuable primary resource for most companies. Employees not only help in
managing the business, but also interact with clients, especially in our organization. Teachers have the
biggest role in it, and help in business development through innovation and possession of skills and
knowledge that distinguish the work from the other
Tools
Think of e-learning and you probably envision students using computers to take online classes. But
online learning can be much more than simply studying on a laptop in a dorm room. Today's e-earning
tools go beyond computers to include MP3 players, podcasts, blogs and more. Net generation students
are well versed in technology, often arriving on campus adept at communicating by text message, e-mail
and message board and armed with laptops, MP3 players, smartphones and PDAs. They're looking to
apply their technology and skills to learning, and schools are finding ways to meet those needs with
online courses and hybrids that bring new technology to traditional teaching..
Key activities (How it works)
E-Learning can be defined as learning process created in collaboration with content delivered
digitally, network-based and has also been seen as technologically arbitrated education with
the use of computers incorporating distance learning or a face-to-face classroom setting. This is
seen as learning with assistance from a computer where there is a clear shift from the
traditional to ICT based and personalized, self-disciplined, self-organized, learning within a
community of teachers, and learners, enablers, implementer and experts etc. There is an
enhancement of knowledge and performance with the use of internet based technology at the
global level. With the advent of E-learning and its spreading around the globe we see what it
has to offer: It offers the learners control over content, control over the pace of learning,
control over learning sequence, control over time taken to learn and the possibility of tailoring
their learning to meet their personal goals. Apart from this there is the ease with which the
global learner can now manage their access to the e-learning materials, peer review of the
resources available online, as well as arriving at a consensus regarding technical
standardization.
Chanel

Video marketing: One of the most dominant digital marketing trends today and likely for the next 5-10
years is video marketing..(Alton, 2015)
• Social media marketing:
The latest social media marketing statistics show that 73 percent of marketers believe that
social media marketing has been “somewhat effective” or “very effective” for their business.
Moreover, 54 percent of social browsers use social media to research products. Seventy one
percent of consumers who have had a positive experience with a brand on social media are
likely to recommend the brand to their friends and family.. (Hart 2012)
 Video marketing
The value of video in marketing is unquestionable. Many people who are tired of their humdrum
routine turn to video not only for entertainment but also for the educational advantages that come
with it (James, 1989). There is no shortage of statistics on video marketing from increased open
rates to conversion rates, which should convince you this is a goldmine to explore. (Hasija, 2002)
 Display Ads:
Display ads allow you to use images, audio, and video to communicate your advertising
message better. These are shown on websites, email platforms, social media, and many
other digital channels that offer ad placements, usually in the form of a banner.
(Dgolakia, 2005)
 Apps:
Mobile apps including apps launched by brands or ecommerce sites to drive sales. (Johnson,
2013)
Websites : Your website is a must-have tool for your business as it provides you with a
dedicated platform where you can educate audiences about your brand, products, and services.
This requires a solid understanding of your target audience and an effective content marketing
strategy. (Nicastro.1999)
Customer’s relationship
 Results in good customer experience : is about creating relationships with my customers
so that, they enjoy positive experiences when interacting the website
 Growth in customer retention rates : Positive experiences fuels customer retention. my
customers are loyal towards my website and turn as brand advocates.
 High level of customer satisfaction : When you meet your customer expectations with
your exceptional service it boosts satisfaction level and they are likely to return to the
website again.

Business analysis:
Step 1) Enterprise Analysis:
 Planning:
Setup team
Selection of qualified teachers
Training
Designing the logo
Designing the website
Planning the app
 Product:
Research and design
Prepare service demo
Define pricing policies
Start receiving customer registration
Direct treatment sessions
 Marketing:
Media sponsor
Video marketing
Social media
 Delivery and accounting:

Follow up of patients
Receive returns from customers
working on scheduling accounts to study costs, returns, and profits
Step 2) Requirement Planning & Management:
1. Informational group –our website would be the center of the course. Information would be available
there and we would use HTML (hypertext mark-up language) in order to provide quick, easy and
concrete information.
2. Materials group –here, we refer to the section in which we would provide study material to our
students. In the beginning, two ways would be used
 Live –In order to connect with our students and to have “personal touch” there must
have live classes. So during the semester, there would be organized three to four live
conferences in order to have mutual exchange of information between students and
professors. On line lectures, discussions and advices from professors would be done
through Microsoft Office Live Meetingprogram
 Literature –In order to provide our student with material we would use following
tools : Power point, PDF, excel and windows media player (DVD)
3. computers with high quality.
Step 3) Requirement Elicitation:
At this stage, we will search for the vulnerabilities related to the program or the web page, whether they
are suspended by customers, employees or teachers, and work to eliminate them.
In addition to working on following up the requirements and verifying whether they are sufficient or
fulfilling the conditions, and whether each customer is satisfied with our service.
Step 4) Requirements Communication:
At this stage, the review of the review submitted by each customer of the website is evaluated in
general, the work is evaluated, and work is done to solve the gaps, problems, trying to achieve the
customers' demands to gain more from them.
Competitors
 Khan Academy
Khan Academy doesn't get top billing due to its popularity. Sal Khan and his team have earned
their place by creating self-paced, free, source of online education that has become an industry

standard. Khan academy provides an easy path for students to jump in and begin learning
about any subject that they choose. Khan Academy certainly has youth appeal with its avatars
and ability to earn badges, but it is also an extremely viable option for adults wanting to
improve their technical skills, or learn about subjects such as entrepreneurship.
 Coursera
Coursera has partnered with museums, universities, and other institutions to offer students
free classes on an astounding variety of topics. Students can browse the list of available topics
or simply answer the question "What would you like to learn about?", then when they answer
that question they are led to a list of available courses on that topic. Students who are nervous
about getting in over their heads can relax.
 We Schools
We Schools is a free eLearning website that is dedicated to teaching students the various
aspects of web design. Students select what they want to learn from a variety of choices
including: HTML. For each concept that students wish to master, they go through a variety of
online tutorials, take tests, and ultimately complete each course. Students can take a final test
to prove their mastery, and if they pay an extra fee receive a certificate of completion
 Open Culture
Open Culture is a website where free online educational opportunities are curated. Learners
can sign up to take classes on a variety of subjects that are offered by a variety of colleges and
universities. This website is designed to give students of any age access to online learning and
even internet based certification programs..
Target audience
E-Learning is a method that employs computer technology to aid in or totally be used for
educational purposes. It is used for all age groups, for beginners, school students, for the
elderly citizens and even for employee training or re-training purposes. Currently it is mostly
employed in the developed world, but efforts are being taken for use in the third world
countries.

References
Pratt, E. (1999). https://www.theravive.com/.
Previte, J. (2019). Digital Marketing .
Saripalli, V. (2021). https://www.healthline.com/.
Alton, L. (2015). Entrepreneur Middle East.
Araujo, K. (1997). https://www.psyalive.com/.
Beebe, S. (2020). https://www.renewinglife.net/.
Faggi, A. (2017). www.digitopia.agency.
Hart, H. (2012). The power of MBA.
Hasija, S. (2002). The Business school for the world .
JAMES, M. (1989). https://www.investopedia.com/terms/d/digital-marketing.asp.
Johnson, D. (2013). simplicable.com .
Nicastro, S. (1999). spiralytics.com.
Carter, R. (2016). The Carter Center .
Clapperton, M. (2019). Digitopia.
Dholakia, a. (2005). www.marketo.com.