This presentation provides an overview of digital marketing strategies and their application in a communications strategy. It covers various aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. The presentation defines each strategy and explains its role in achieving communication goals. It emphasizes the importance of online advertising and how businesses can leverage different digital channels to reach their target audience and enhance their overall marketing efforts. The document is available on Desklib, a platform offering a wide array of study resources including past papers and solved assignments for students.