BMP3006 Practical Digital Marketing in Communications Strategy-RCL

This presentation provides an overview of digital marketing strategies and their application in a communications strategy. It covers various aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. The presentation defines each strategy and explains its role in achieving communication goals. It emphasizes the importance of online advertising and how businesses can leverage different digital channels to reach their target audience and enhance their overall marketing efforts. The document is available on Desklib, a platform offering a wide array of study resources including past papers and solved assignments for students.

Practical digital
marketing

Table of content
 Introduction
 Digital marketing strategies
 Summary
 References

Introduction
In the competitive market automation has happened and is changing the
way customers operate. Virtual marketing is the process of
communicating, marketing, and marketing by use of internet platforms.
The major purpose of this study is to assess the effectiveness of internet
ads and frequency of communication.

Digital marketing strategies
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

Digital marketing
Online advertising is the delivery of advertisements through online
platforms like internet sites, forums, social media outlets, emails, and
phone applications. Digital marketing is a marketing approach that
promotes items / solutions through the use of online platforms. People
conduct business investigation on the internet.

Search engine optimisation
Search Engine Optimization comprises discovering essential theories and
definitions for the business even while giving you a perspective.
Google owns more than 70% of the web search market, which is why
they prioritise Google while concurrently upgrading Vista and Bing
searches. SEO is the process of arranging the website so that it shows
for searches which the probable new consumers are looking through.

Pay per click
PPC (pay-per-click) is an aspect of internet marketing which includes
paying a fee to a publisher each time an ad appears.

Content marketing
Content marketing is a collection of world wide web, online
advertisements that allow instructive, entertaining, or useful material to be
collected, engaged with, and expanded to the primary target.

Social media marketing
Network communication marketing is the use of online websites to reach
potential customers, expand the firm, increase earnings, and boost
online activity.

Affiliate marketing
Affiliate branding is a sort of marketing in which an individual or
corporation is rewarded for spreading another person's or item or
service.

Marketing automation
Marketing Automation is the concept of using ways of carrying out
promotional strategies and programs throughout the entire purchase
decision, from first thoughts to after-sales assistance. Marketing
automation is a sort of technology that lets businesses grow by
automating economic tasks, analyzing user involvement, and giving
personalised experiences to each customer across promoting, buying,
and assistance.

Email marketing
Email promotion is use of e-mail to advertise things and/or services whilst
establishing contacts with potential clients or organisations. In general,
email marketing is available at any time rather than through the
delivery service.

Online PR
Social strategic communications are visible interactions which happen on
the web or through social networking websites.

Summary
The definition of "digital marketing" is as follows:
An introduction to Search Engine Optimization (SEO) and what it comprises.
The definition and types of PPC
What exactly is social media marketing, and how will it function?
How affiliate marketing works
What exactly is marketing automation, and how does it operate?
"Email marketing" is characterized as "the idea of putting emails."
What is Online Public Affairs?

References
• Menelec, V., 2018. An exploration of the innovation process in small
digital marketing agencies in the UK: understanding the social,
knowledge and structural capital implications (Doctoral dissertation,
University of Salford).
• Nguyen, C., 2018. Building Brand Identity for a B2B Company through
Digital Marketing-Case: Chimera Industries Oy.

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