BMP3006: Digital Marketing Strategies in Communications - Presentation

This presentation explores the use of digital marketing within a specific communications strategy, focusing on key digital marketing strategies such as social media marketing, with specific emphasis on Facebook, Twitter, and Instagram. It examines the contribution of these platforms to McDonald's marketing efforts, highlighting their role in promotion and communication. The presentation also discusses the promotional aspect of the marketing mix and ranks the platforms based on their effectiveness. Ultimately, it concludes that social media is a highly utilized digital mode for companies to communicate with their target audience and market their products and services effectively. The presentation includes references to support its analysis and findings. Desklib offers a wide range of study resources, including past papers and solved assignments, to support students in their academic endeavors.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Social Media Marketing
 Facebook
 Twitter
 Instagram
 Contribution of Facebook and Twitter towards McDonalds
 Contribution of Instagram towards McDonalds
 Promotion aspect for marketing mix
 Facebook, Instagram and twitter as communication mode
 Ranking
 Summary
 References

DIGITAL MARKETING
• It refers to the marketing which is being performed through the digital
mode and under which digital channels is being used (Chaffey and Ellis-
Chadwick, 2019).
• Digital channels include, social media, websites, search engines and
various others.

• When marketing is being performed with the use and inculcation of
social media than it is termed as social media marketing (Jacobson, Gruzd
and Hernández-García, 2020).
• Social media is a widely used channel that connect people across the
world.

FACEBOOK
• It is a social networking site which is used by many people to connect
with friends, families and colleagues.
• Now it is also started to be used by various business and companies in
order to make promotion of their products and brands (Algharabat,
2017).

TWITTER:
• Twitter is also a major social media website.
• Here people make tweet in order to promote anything or make
expression of the feeling.

• It is also a major social media platform that allows its users to make free
post and sharing of photos and videos at free of cost.
• It is widely used by large number of customers (Liu, 2019).

CONTRIBUTION OF FACEBOOK AND TWITTER TOWARDS MCDONALDS
• FACEBOOK and twitter are the two major social media platforms which is
being used by McDonalds.
• As per the customer engagement with an association towards this
platform, McDonalds develop various strategies and process that could
assisted it in building customer loyalty.

CONTRIBUTION OF INSTAGRAM TOWARDS MCDONALDS
• Instagram is also having a major contribution towards the customer
building and loyalty.
• Instagram lead to raise the sales percentage of the company along with
assisting the company to grab more and more customers.

PROMOTIONAL ASPECT FOR MARKETING MIX
• Promotion is one of the major element of the marketing mix which will
lead to raising of awareness regarding the brand of the organization
(Kucuk, 2017).
• It is the major element that lead to sales of the company.
• Without making promotion no company would be able to make its place
in competitive market.
• Promotion mix is the major aspect in association with the marketing that
would lead to creation of awareness among the customer regarding the
company and its products and services.

FACEBOOK, TWITTER AND INSTAGRAM AS A COMMUNICATION MODE:
• These are the major social media tools which is being used by company
with respect to making communication with the customers.
• These are the important platform which enable the organizations to
make communication with their customers.
• This platform also enables the customer to make feedback and reviews
with respect to concerned brand (Gómez, Lopez and Molina, 2019).