Analyzing H&M's Communication Strategy Through Digital Marketing
VerifiedAdded on 2023/06/18
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AI Summary
This report examines the use of digital marketing in communication strategies, focusing on examples from H&M. It discusses key concepts such as search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their contribution to effective communication. The report also assesses the effectiveness of social media measures, comparing H&M with Zara in terms of awareness, followers, reach, and engagement. It concludes that digital marketing is crucial for businesses to expand their customer base and increase profit margins by utilizing various digital platforms for product and service promotion. Desklib provides access to similar reports and study resources for students.
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