Use of Digital Marketing in a Communications Strategy, BMP3006

This presentation, created for the BMP3006 Practical Digital Marketing Assessment 2 at Regent College London, explores the use of digital marketing in a communications strategy. It defines digital marketing and highlights its role in promoting products and services. The presentation examines vari...Read More

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use of digital marketing in a specific
communications strategy
Name & ID

Example of contents

Digital marketing strategy
• DMS Strategy
• Digital marketing is refers to the term marketing management. This is a term
which is used by company and organizations in order to promote their
products and services and making of awareness of their brand.

• Digital marketing strategy is the strategy which is made by the
originations and company in order to promote their goods and
services in effective manner. These are considered as the actions
which are being used in the company to achieve their goals and
objectives. There are various types of digital marketing strategy.
There are certain elements of digital marketing strategy these are
content marketing, pay per click, social media marketing, search
engine optimizations and email marketing etc. as these helps the
company in promoting their products and services and engaging
customers towards their brand.
Digital marketing strategy
examples

(your 1st platform)
• Digital marketing examples
• Social media marketing and digital media marketing is the most
important for now all the organization so fall sizes organizations.
Asa there are various examples which are coming under digital
media marketing (Farivar, Wang, and Yuan, 2021). These are
various social media sites. These are:

1st Platform and the promotional aspect in
the marketing mix
• Twitter: Twitter is a social communication tool in which various
people broadcast short messages. These are called as tweets. As a
user of Twitter, anyone can select which people they need to follow
and not everyone chooses a person to follow back.

(2nd platform)
Instagram: Instagram is considered as one of the fast-growing
marketing channels which consist of lots of younger audience. And
also, in this their people can follow someone. Company uses this
platform as their media of marketing because they share many of the
post and pics related to their products and services.

2nd Platform and the promotional aspect in
the marketing mix
• Twitter and the promotional aspects of the marketing mix
• Twitter is used by the organization in order to promote their products
and services. So, this handle will help the company in Promoting their
programmers and maintain customer relations. Company makes certain
aspects of company’s n order to make their brand promotion. By
making use of promoted tweets and promoted trends company could
able to sell more their products and services (Konina, Vladimirova, and
Stonehouse, 2021). As many people are retweeting on their tweet,
company products are more sold and people more engage with this
platform or service provided by company. Promotion is done for the
potential customers.

ranking
• Twitter: Twitter is also reaching highest number of followers as
company make tweets of their brand products and services and
user retweets on that. The micro blogging of the company is
reaching 69.3 million users. Now a day’s twitter is mostly used for
politics purposes because there are many of the tweets which are
being made by many of the politicians. However, organization
focusing on promoting their products and this results in increasing
of the customer base.

Current studies on digital marketing
strategies… real life examples
• Currently Starbucks is having 17.9m followers on Instagram and it
is updating post is 2,198 Instagram photos and videos from
Starbucks coffee. Company is offering 20% discounts on their
coffee. So that customers will be more attracted by them and
results in being making profits of their organization. Starbucks
starts many of the social media campaigns to attract customers
(Haupt, and Azevedo, 2021). These are Unicorn Frappuccino,
Pumpkin spice latte, Extra shot of pride etc. as these campaigns
helps them in increasing of their customer satisfactions and
profitability of the business.

Summary
From the above report it has been concluded that company uses
various social media and digital marketing handles in order to
promote their goods and services and this results in increasing of
their profitability and customer base both. From the above it
concluded that twitter is used by Girls scouts’ ads and Instagram
handle is used by Starbucks ads as a communication strategy for
their brand. If these are done effectively then company can earn a lot
of profits and this results in customer satisfaction.

References
• Criado, J.I. and Villodre, J., 2021. Delivering public services
through social media in European local governments. An
interpretative framework using semantic algorithms. Local
government studies, 47(2), pp.253-275.
• Farivar, S., Wang, F. and Yuan, Y., 2021. Opinion leadership vs.
para-social relationship: Key factors in influencer
marketing. Journal of Retailing and Consumer Services, 59,
p.102371.