BMP3006 Digital Marketing: Red Bull Communication Strategy Analysis

This practical assignment delves into the digital marketing strategies employed by Red Bull, focusing on its communication strategy. The assignment examines how Red Bull uses digital marketing tools and techniques, including social media marketing, advertising, and direct marketing, to enhance brand awareness and promote its products. It explores how Red Bull forms its brand voice, creates strong messages, and leverages social media for engagement and advertising. The assignment also covers the impact of communication strategies in digital marketing, highlighting the importance of authentic brand voices, strong messaging, social media marketing, advertising, and direct marketing in achieving marketing objectives. The student uses academic literature and real-world examples to support their arguments, providing a detailed analysis of Red Bull's approach to digital marketing. The assignment is structured with an introduction, detailed analysis, and conclusion, along with references to support the claims.

Practical of Digital
Marketing

Table of Content
• Introduction.
• How Digital Marketing used Communication Strategy
• Conclusion .
• Refernces.

Introduction
A digital marketing is practise of component of which marketing mainly assort through internet and online
based digital resources and technologies to expand as well as create awareness about business product and
services. To enhance better digital marketing by devices such as mobiles, computers and other digital media
platform in which company get to uses as its tools for effective establishment of product and services.
As per report based the company is Red Bull which is energy drink that is situated in Austrian company
which is created in 1987. The topics are highlight the impact of communication strategy in digital marketing
process in context of Red Bull.

How Digital Marketing used
Communication Strategy
The communication strategy is defines to communicate as concept, a procedure or data that
enhance to satisfy towards long term achievement goal through an organisation by
allowing various kind of facilitation that depicts preparing for better plan which must
effective presentation in terms of objectives and content that based on some topic. As in
first part of this report there is discussion between different types of ways in marketing to
promotes a product and services in perspective of company.

Cont…
Different background of marketing approach various communication skills which support to leads
communicate with customer about related product and services. In following there are factors or
benefits of communication strategy which easily used in digital marketing practises for Red Bull
company:
• Forming authentic Brand Voice: The factor of voice are determines the manner in which to
communicates in not focuses on external aspect but also towards internal. The member of marketers
enhance better communication among themselves which innovate different perspective of ideas.
Similarly, Red Bull company need to concerned into their style of voices at the time of promoting
product and services.

Cont…
 Creates a Strong Message: According to this factor, raising awareness is another
concept in which marketing tactics implies in better formation. One of easiest process
to create brand awareness through proper delivering strong servicing messages. In
aspect of Red Bull they need a experts that enhance to formulate better and effective
message which convey the people about what type of product and service is all about.

Cont…
 Social media marketing involves better evaluation of social conversation in which
communication plays an important role as better social listening that increase brand,
about market which complementary to learn about challenges and issues which arises
that decrease the mobility of marketing promotions. Factor of listening can interact with
social media communicates through increase as overall engagement.

Cont…
 Advertising: It helps to covers all avenues where business pays for their message
towards large broad cast. Red Bull can applies this marketing mix practise at the time of
promotion of energy drink product through digital marketing mix process such as
Television, Radio etc.
 Direct marketing and Digital Marketing: There is one of benefits that appears direct
marketing that enhance to highlight targeted approach. As in Place of marketing mix
Red Bull Marketing team would prefers about better relation between distributors and
marketers.

Conclusion .
As per above report of Practical of Digital marketing is having discussion in detail about
communication strategy is taken by Red Bull marketing team in Digital marketing as to
making it effective by developing new trends that helps to create effective presentation
in digital platform of promoting product and service

REFERENCES
• Anjum, A., Thomas, M.R. and Prakash, P.K., 2020. Digital Marketing Strategies:
Effectiveness on Generation Z. SCMS Journal of Indian Management. 17(2). pp.54-69.
• Dahl, A.J., D’Alessandro, A.M., Peltier, J.W. and Swan, E.L., 2018. Differential effects
of omni-channel touchpoints and digital behaviors on digital natives’ social cause
engagement. Journal of Research in Interactive Marketing.
• Kasemsap, K., 2018. The roles of corporate marketing strategies and brand management
in the global retail industry. In Digital Marketing and Consumer Engagement: Concepts,
Methodologies, Tools, and Applications (pp. 294-325). IGI Global.
• Nizar, N.A. and Janathanan, C., 2018. Impact of digital marketing on consumer purchase

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