Report on Digital Marketing Strategy in Communication Campaigns

This report examines the application of digital marketing within communication strategies, emphasizing the importance of digital tools like social media and e-marketing. It covers key concepts such as SEO, content marketing, and inbound marketing, along with digital marketing strategies for promoting products and services. The report includes examples of social media campaigns and digital advertising strategies, highlighting the promotional and marketing mix components. It also provides a ranking analysis for various marketing strategies based on awareness, engagement, and reach. The report concludes by emphasizing the need to analyze customer needs for effective product innovation, and it references relevant academic sources.

Use of digital marketing in a specific communications
strategy
Name & ID

Contents
1. Introduction
2. Digital Marketing with examples
3. Digital Marketing Strategy
4. Marketing strategy contribution to communication strategy
5. Example 1
6. Example 2
7. Promotional and marketing mix
8. Ranking
9. Conclusion
10. References

INTRODUCTION
• Currently, the growth of numerous businesses has a major function for
social media and digital marketing. They are essentially web-based tools
that attract millions of people through pop-ups, advertisements, content
promotions, pay-per-click, etc. Today, e-marketing approaches are seen
as more successful than conventional methods. Public social media usage
is more convenient since Internet access is called as necessary. It gives
businesses influential chances to meet their clients and immediate
reviews to improve their goods and services. It is regarded as a medium
to improve the distribution and branding of various brands.

DIGITAL MARKETING WITH EXAMPLES
The e-platform that allows its customers to use different marketing
methods. It is usually referred to digital marketing. They entail social media
ads, pay per-click publicity, the promotion of video content, etc.
Some of the examples of digital marketing are;
• SEO or search engine optimization,
• Content marketing,
• Inbound marketing.

DIGITAL MARKETING STRATEGY
• Digital marketing strategy is an action to advertise products or market
their products or services through internet marketing techniques such as
marketing in social media and email. It is supplied via websites, social
media and numerous mobile applications. In regard to chosen firm i.e.
Sainsbury managers of the firm uses digital marketing strategy which
enables firm to promote its products and services in given marketplace.

MARKETING STRATEGY CONTRIBUTION TO
COMMUNICATION STRATEGY
• The method of linking people through online networks is digital
communication. This could include the introduction of social media
promotions, the distributor of e-mail notices, banner advertisements, or
the publication of native publications. Companies may use digital
communication to broaden their scope, exchange specialist messages
and establish valuable connections with their audiences.

EXAMPLE 1 LAUNCHING ENGAGING
SOCIAL MEDIA CAMPAIGNS
• Digital correspondence is also associated with communication with social
media. Social networking makes it possible to link people around the
world through bite-like textual and visual content with friends, families,
celebrities and brands.

EXAMPLE 2 CREATE DIGITAL
ADVERTISING STRATEGIES
• Brands will also engage in promotional communication strategies
through digital platforms, along with the production of digital content,
such as on their web pages and social feeds.

PROMOTIONAL AND MARKETING MIX
• Promotional mix: A promotion strategy is a mixture of advertising
targeting techniques designed to maximise marketing strategies for a
wider community. The marketer's job is to decide the best mix of
advertising for a particular brand. Four promotional mix components are
listed below and linked to the following example:

COMPONENT OF PROMOTIONAL MIX
• Advertising
• Direct selling
• Sales promotion
• Public relation

CONTINUE..
• Marketing mix: A marketing mix includes many areas of focus as part of a
strategic marketing approach. The marketing mix refers to the selection
of operations or tactics of an organisation for the promotion of its
product or service.

COMPONENT OF MARKETING MIX
• Product
• Price
• Place
• Promotion