Digital Marketing: Communication Strategy Examples & Analysis

This report explores the application of digital marketing within communication strategies, focusing on the use of social media platforms such as Twitter and Instagram. It examines how these platforms contribute to promotional campaigns, using examples of Audi and Jaguar advertisements. The report delves into the benefits of digital marketing, including increased consumer reach and engagement, and analyzes the promotional aspects within the marketing mix. Furthermore, it compares the effectiveness of Twitter and Instagram, highlighting their respective strengths in reaching target audiences and driving business outcomes. The report concludes by emphasizing the increasing adoption of digital technologies by organizations to enhance market presence and influence consumer behavior. The report includes references to academic sources supporting the analysis.

Use Of Digital Marketing In A Specific
Communications Strategy
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Contents
• Introduction
• How digital marketing can be used in communication strategy
• Examples of digital marketing : Twitter & Instagram
• How Twitter contributes to communication strategy for campaign about Audi ads-
• How Instagram contribute to the communication strategy for campaign about jaguar
ads-
• Promotional aspects of Marketing mix
• Ranking of Twitter and Instagram
• Summary

Introduction
Digital marketing refers to a channel of marketing or promoting that utilizes internet
along with online based digital platforms such as mobile phone, desktop and
computer. These platform helps company in order to create awareness about product
or services in potential market at world wide level. So that number of consumers will
increased for enhancing the profit ratio. As well digital marketing is analysed as
advertising that delivers digital channels such as social media, websites, SEO, PPC
etc.

How digital marketing can be used in communication strategy
Digital marketing refers to a channels that comprises number of digital channels like,
SEO(search engine optimization), content marketing, email marketing, social media
marketing, mobile marketing, pay per click and so many other channels of marketing.

Examples of digital marketing : Twitter & Instagram
• Digital marketing includes number of tools in order to carry out promotional activities
such as social media, SEO, PPC, etc. where as social media also includes number of
platform for the same. In which few are Instagram, Facebook, Twitter, Pinterest and so
many other platforms.
• Twitter - This is a social media marketing tool in which users can interact with
messages called “tweets”. Users of such platforms can be registered or non registered.

Instagram- It is also another social media platform and that is used by business entities
in order to promote about offering at larger scale within small times as well as this tool
can be used by anyone as it is free accessible.

How Twitter contributes to communication strategy for campaign about Audi ads-
Audi is a very famous car and have good image at marketplace. The owner of this
company use twitter as campaign mode in order to promote about services and offering
of new products so that they can boost up their offering by creating an app installation
on twitter in order to link the consumers. It has been analysed that so many peoples got
influenced and but that as new feature attract more buyers. In which they “tweet” about
their product and get so many “re-tweet” on that.

How Instagram contribute to the communication strategy for campaign about jaguar ads-
Company has created an innovation strategy in order top advertise about brand or
products with the help of Instagram platform. With the help of celebrity advertisement it
is effectively carried out and for that they have made graphs as well as videos in order
to influence consumers for their offerings. In video they uses pictures about features and
other up-dates in car of jaguar. As well as use graphic in which picture of Jacksonville
in order to promote the favourite sports as a brand.

. Promotion in marketing with the help of any marketing tool in order to carry out
communication with potential audiences provides benefits of goods to the end user or
consumers. Communication strategy refer to that which aids company in order to make
relationship with the consumers. Product that are campaign here are Audi and jaguar
and with the help of two social media platform, these are promoted. In which twitter
along with Instagram helps company in order to carry out promotional activities about
product in relation to product of marketing mix. As well a it can be used a tool that build
public relation

Ranking of Twitter and Instagram-
Twitter helps in many ways-
• It reaches so many potential consumers in a small period of times. By using hashtag it
reaches so many audience who are interested on specific topic or in particular
location.
• This platform permits two way communication with customers as it involves public
interaction. If company uses in effective manner then it provides them a positive
outcome.

Continued….
Instagram helps in many ways-
• Sales and leaders are easily traceable by Instagram ads so marketer can see clear ROI.
• Ads on Instagram platform has most access in advanced social media advertising by
targeting options.
• Like Facebook, Instagram differentiate accounts by personal accounts & business
accounts.
• This has ability to reach untapped consumers

Summary
From above discussed report it has been analysed that according to the current
dynamics each and every organisation are adopting digital technologies as it helps
them to grab more consumers and influence them towards their services or offerings.
As well as for creating awareness about offering in order to increase their market
presence