Report: Use of Digital Marketing in a Specific Communication Strategy

This report provides an overview of digital marketing strategies, focusing on their application within a specific communication strategy. It begins with an introduction to digital marketing and its significance, followed by an exploration of digital marketing strategies, including email marketing and social media marketing. The report delves into the marketing mix, analyzing its components (product, price, place, promotion, processes, and people) with a case study of Sainsbury. It examines social media marketing's role in the digital landscape and the promotional aspects of the marketing mix. The report also includes a discussion on current digital marketing strategies and concludes with a summary of the findings. The report utilizes a range of references to support its claims, offering a comprehensive analysis of the subject matter. This assignment is available on Desklib, a platform offering AI-based study tools and resources.