Digital Marketing Strategy Report: ASDA Case Study Analysis

This report provides a comprehensive overview of digital marketing, emphasizing its importance in modern business operations. It delves into digital marketing strategies, including email marketing, social media marketing, and Pay Per Click (PPC) marketing, highlighting their roles in achieving organizational goals. The report examines the marketing mix elements (Product, Price, Place, Promotion, People, and Physical evidence) with a specific focus on ASDA, a major UK supermarket. It analyzes how ASDA utilizes these elements to attract customers and maintain profitability. Furthermore, the report explores the promotional aspects of the marketing mix, particularly the impact of social media marketing on consumer influence and brand awareness. It also references current studies on digital marketing strategies employed by companies like ASDA to maximize their profitability through updated managerial actions. The conclusion summarizes the effective use of digital media and marketing to present goods/services and maximize consumer productivity.

Use of digital marketing in a
specific communications
strategy

Table of content
 INTRODUCTION
 Digital marketing
 Digital Marketing strategy
 Marketing Mix
 Social media marketing as digitally
 The promotional aspects of the marketing mix
 Current report on digital marketing strategies
 CONCLUSION
 REFERENCES

Digital marketing
Digital marketing is essential operations of an organisation. It is essential for each and every field of the
management to utilise the advertising technique and will structured the several term of the plan of action
that will support the management to achieve their aims and goals (Dwivedi, and et.al., 2020).

Digital marketing strategy
Digital marketing plan of action is term as manner of the plan of
action that developed by an organisation of management and
business in respect to advertise their goods and facilities as
effectively. As these are mannered the plan of actions that are being
used in the business to realise their goals and objectives. There are
various types of digital marketing skills and plan of actions.

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 Email Marketing – It is the term of referring the marketable
contented sections to the consumers for utilising email.
 Social Media Marketing – By advertising and promoting
various merchandises and goods by social media mediums
that will help the company to develop high.
 Pay Per Click (PPC) Marketing – Pay Per Click will stands
for pay per click mode of the internet advertising by which
promoters recompense the payment at each period and one of
their advertisements that is related as effectively.

Marketing Mix
 ASDA is termed as the largest supermarket in United Kingdom. It is an essential to know about the
marketing mix that is followed by the management. The Marketing Mix are followed in relation to the
ASDA that are as follows:
 Product: The basic P is product. It is an essential section for the management to balance the goods that
are offered by them.
 Price: The customers that are termed with the value of the cost in terms of product and facilities. In
context to the ASDA, they offers goods and facilities at lower price than the opponents as effectively.
 Processes: The sections that are surveyed by the business to trade goods and facilities to increase the
consumers by attracting them.

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 Place: It termed as the place of function of the business. ASDA operate
their functions to maintain the productivity and profitability as globally.
 Promotion: Its an important section for the business to utilise efficient
advertising techniques. It will also supports the management to attract the
visitors.
 People: It involves the workers that perform their role in ASDA. The
management will balance their staffs who will inspire them to achieve and
will offer them expenses or their worthy performance.
 Physical evidence: The company have physical evidence that involves the
supplies, device, techniques, website and brochures.

Social media marketing as digitally
It will relates to the manner of the digital advertising. As each and every customer are the part of the social
media to influence the consumers on easier terms for the management to utilise the manner of digital
networks. It have an impact on the customers as even high terms of sections. As there are several sections
of networks that comes in social media and digital media publicising like Facebook, Instagram, and many
more.

The promotional aspects of the marketing mix
Social media networks will help the company in supporting the column and portion it with other consumers
also to respect to alert them. As it is helpful for the management in extra awareness and promoting their
content. Also, the digital media channels will helps in making clicking of the best photos and videos that
will help them in cumulative of their likes and notes.

Current studies on digital marketing strategies
Currently ASDA are allocating with various other network as in respect to maximize their profitability by
updating their managerial actions and purposes on digital media (Cardon, , 2020). Company is offering 35%
discounts on their products and facilities or services.

CONCLUSION
From the above mentioned report it has been concluded that, the business of management uses several sort
of the digital media and marketing that will manage in respect to present their goods or services and it will
outcome in maximise the profitability and productivity of consumers section as effectively.

REFERENCES
 van Gogh, R. and Walrave, M., 2020. Personalization in Digital Marketing: Implementation Strategies
and the Corresponding Ethical Issues. The SAGE Handbook of Marketing Ethics, p.411.
 Dwivedi, Y.K., and et.al., 2020. Editorial introduction: Advances in theory and practice of digital
marketing.
 Aisyah Dwityas, N., and et.al.,2020. Digital marketing communication strategies: the case of
Indonesian news ‘portals.
 Villanova, D., and et.al.,2021. Retailer Marketing Communications in the Digital Age: Getting the
Right Message to the Right Shopper at the Right Time. Journal of Retailing. 97(1). pp.116-132.