Digital Fundamentals Study Resources: CIM Professional Marketing
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This document serves as a comprehensive study resource guide for the Digital Fundamentals module within the Foundation Certificate in Professional Digital Marketing, offered by CIM. It provides access to a range of materials, including articles, journals, web pages, and other relevant content, organized by learning outcomes to support students in their studies. The guide highlights resources available through the CIM website, including access to the Content Hub, MyCIM, and databases like Ebsco, Emerald, and Ebook Central. It offers direct links to articles and reports, and provides instructions on accessing these resources. The guide also includes links to CIM's website, Marketing Expert, and general websites with additional relevant information. This resource aims to assist students in understanding the impact of digital marketing technology, digital tools, digital communication campaigns, and the development of digital marketing content. The document emphasizes that the resources are regularly updated and provides contact information for any broken links or further inquiries. The document is a valuable tool for students seeking to deepen their understanding of digital marketing principles and practices.
| CIM V1.1.2 © CIM 20201
Digital Fundamentals
Study Resources
Foundation Certificate in Professional Digital
Marketing
Elective Module: Digital Fundamentals
Through the CIM website you have free access to a large range of journals and reports.
This document signposts articles, journals, web pages and a range of other material that is
relevant to this module. We have divided it into the different learning outcomes to help you on
your learning journey.
Version V1.1.2 (revised syllabus 2019)
Last updated August 2020
Study resource owner Head of Knowledge
Review period January 2021
For the latest version please visit ‘Your study resources and reading lists’ on My CIM (login required).
Unit 1: Fundamentals of Digital Marketing?
Learning outcome 1: Understand the impact digital marketing technology on marketing activities
Learning outcome 2: Understand the effect of digital technology on customers
Unit 2: Digital tools
Learning outcome 3: Understand the use of digital marketing communications tools
Learning outcome 4: Outline the development of digital marketing content
Unit 3: Developing digital communication campaigns
Learning outcome 5: Know how to develop digital marketing communications campaigns
Learning outcome 6: Understand how to measure digital marketing communications campaigns
The links were all checked as of August 2020. If any are broken please e-mail the details
knowledge@cim.co.ukfor resolution or alternatives. These resources are designed to be update
on a regular basis; there is a version number in the footer.
07/08/2020 15:49:57
Digital Fundamentals
Study Resources
Foundation Certificate in Professional Digital
Marketing
Elective Module: Digital Fundamentals
Through the CIM website you have free access to a large range of journals and reports.
This document signposts articles, journals, web pages and a range of other material that is
relevant to this module. We have divided it into the different learning outcomes to help you on
your learning journey.
Version V1.1.2 (revised syllabus 2019)
Last updated August 2020
Study resource owner Head of Knowledge
Review period January 2021
For the latest version please visit ‘Your study resources and reading lists’ on My CIM (login required).
Unit 1: Fundamentals of Digital Marketing?
Learning outcome 1: Understand the impact digital marketing technology on marketing activities
Learning outcome 2: Understand the effect of digital technology on customers
Unit 2: Digital tools
Learning outcome 3: Understand the use of digital marketing communications tools
Learning outcome 4: Outline the development of digital marketing content
Unit 3: Developing digital communication campaigns
Learning outcome 5: Know how to develop digital marketing communications campaigns
Learning outcome 6: Understand how to measure digital marketing communications campaigns
The links were all checked as of August 2020. If any are broken please e-mail the details
knowledge@cim.co.ukfor resolution or alternatives. These resources are designed to be update
on a regular basis; there is a version number in the footer.
07/08/2020 15:49:57
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| CIM V1.1.2 © CIM 20202
Digital Fundamentals
Study Resources
Access to resources
This resource guide is designed to help you access pertinent material suitable for your studies. Th
material is available to you via the CIM website and the wider internet. The CIM website not only
has a wealth of material within the Content Hub but via MyCIM, the member only area, there are
links to Ebsco, Emerald, Ebook Central and Marketing Expert that are databases of journals,
reports, templates, fact sheets and books on many topics relevant to your studies and your
working life. You may also find online access to CIM’s quarterly award-winning publicationCatalyst
with exclusive content written by thought-leaders on a wide range of contemporary challenges an
topics. All of this is included in your membership subscription for your study and personal use.
When logged into MyCIM you will find links to the full range of resources.
NB if you are accessing MyCIM from a university or college you may find the CIM collections are unavailable and
you will only be able to access your own colleges selection of material. All our collections will have a CIM logo
present and to access you may need to find an alternate IP address.
To access links in this file:
Articles and reports
There are links to material in both the Emerald and Ebsco collections. Open the relevant database from the MyCIM
Studying tab and leave open in the background. In most cases there will be a direct link to the item given, but
occasionally publishers on Ebsco do not allow this and instead we will mark with ~. The best alternate route of
access is to navigate via the publication, then choosing the year, the volume and browsing for the article.
CIM website
Our website is packed with a range of articles and webinars available via the Content Hub as well as practical
guides, topic guides and templates within our newly refurbished Marketing Expert. Where material is exclusive to
CIM members, you will be asked to log in.
Ebook Central
Ebook Central is filled with fantastic books that are pivotal to excelling in your studies. You can access Ebook
Central fromMyCIM and leave open in the background to enable links to books or directly to relevant chapters, to
open. To enable additional services from Ebook Central (downloading, printing, borrowing) you will need to set up
a personal account on the platform.
Journals
Alerts can be set up on Ebsco and Emerald to advise when a new edition has been added to the collection. The
user guide (link below) will give further instructions on setting up the alerts.
General websites
Where we have found other relevant material, we will link to it and we will indicate if you need to register. All
registrations in this case would be free but we cannot take responsibility regarding the registration.
Our user guide for accessing online electronic resources is available on the Marketing Library Resources page.
Alternatively, please contact the Knowledge Services Team on knowledge@cim.co.uk or call +44 (0)1628 427333
Digital Fundamentals
Study Resources
Access to resources
This resource guide is designed to help you access pertinent material suitable for your studies. Th
material is available to you via the CIM website and the wider internet. The CIM website not only
has a wealth of material within the Content Hub but via MyCIM, the member only area, there are
links to Ebsco, Emerald, Ebook Central and Marketing Expert that are databases of journals,
reports, templates, fact sheets and books on many topics relevant to your studies and your
working life. You may also find online access to CIM’s quarterly award-winning publicationCatalyst
with exclusive content written by thought-leaders on a wide range of contemporary challenges an
topics. All of this is included in your membership subscription for your study and personal use.
When logged into MyCIM you will find links to the full range of resources.
NB if you are accessing MyCIM from a university or college you may find the CIM collections are unavailable and
you will only be able to access your own colleges selection of material. All our collections will have a CIM logo
present and to access you may need to find an alternate IP address.
To access links in this file:
Articles and reports
There are links to material in both the Emerald and Ebsco collections. Open the relevant database from the MyCIM
Studying tab and leave open in the background. In most cases there will be a direct link to the item given, but
occasionally publishers on Ebsco do not allow this and instead we will mark with ~. The best alternate route of
access is to navigate via the publication, then choosing the year, the volume and browsing for the article.
CIM website
Our website is packed with a range of articles and webinars available via the Content Hub as well as practical
guides, topic guides and templates within our newly refurbished Marketing Expert. Where material is exclusive to
CIM members, you will be asked to log in.
Ebook Central
Ebook Central is filled with fantastic books that are pivotal to excelling in your studies. You can access Ebook
Central fromMyCIM and leave open in the background to enable links to books or directly to relevant chapters, to
open. To enable additional services from Ebook Central (downloading, printing, borrowing) you will need to set up
a personal account on the platform.
Journals
Alerts can be set up on Ebsco and Emerald to advise when a new edition has been added to the collection. The
user guide (link below) will give further instructions on setting up the alerts.
General websites
Where we have found other relevant material, we will link to it and we will indicate if you need to register. All
registrations in this case would be free but we cannot take responsibility regarding the registration.
Our user guide for accessing online electronic resources is available on the Marketing Library Resources page.
Alternatively, please contact the Knowledge Services Team on knowledge@cim.co.uk or call +44 (0)1628 427333
| CIM V1.1.2 © CIM 20203
Digital Fundamentals
Study Resources
Unit 1: Fundamentals of Digital Marketing?
Learning outcome 1: Understand the impact of digital technology on
marketing activities
ARTICLES
Blohm, I. et al(2020) How to manage crowdsourcing platforms effectively.NIM Marketing Intelligence Review,
May, Vol 12(1), pp18-23. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=143146130&site=ehost-live
Franklin, T. (2019) The state of social media.EContent, Winter, Vol 42(1), pp25-27. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=134787745&site=ehost-live
Martin, E.J. (2018) The state of digital marketing.EContent,Winter, Vol 41(1), pp16-18. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127123112&site=ehost-live
Brooke, Z. (2017) Measure up.Marketing News,February,Vol 51(2), pp10-11. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=121118662&site=ehost-live
Sengerberger, P. (2017) Smart questions that will tighten up your digital campaigns.Response,April, Vol 25(7),
p52. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=122732473&site=ehost-live
Devlin, E. (2017) The trouble with crowdfunding.Grocer,24 June, pp24-27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123769471&site=ehost-live
Klie, L. (2016) Social community.CRM Magazine,June, Vol 20(6), pp24-27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115880410&site=ehost-live
Philp, B. (2016) There’s no such thing as ‘digital marketing’.Canadian Business,June, Vol 89(6), p15. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115348186&site=ehost-live
Deneen, K. and Yu, D. (2015) Online shopping is making many customers antagonistic.Gallup Business Journal,
March, p4. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=102002822&site=ehost-live
Olson, P. (2016) The robot-powered internet,Forbes,29 Feb, Vol 197(3), pp97-99. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=112892491&site=ehost-live
Edelman, D.C. and Singer, M. (2015) Competing on customer journeys.Harvard Business Review,November,
Vol93(11), pp88-100. Ebsco~
CIM WEBSITE
CIM (2015) Marketing and the 7Ps: a brief summary of marketing and how it works.10 Minute Guides,10 pages.
http://www.cim.co.uk/files/7ps.pdf
CIM (2017) Understanding and defining markets.Marketing Expert Topic Guides.
https://marketingexpert.cim.co.uk/topic-guides/#1246
Digital Fundamentals
Study Resources
Unit 1: Fundamentals of Digital Marketing?
Learning outcome 1: Understand the impact of digital technology on
marketing activities
ARTICLES
Blohm, I. et al(2020) How to manage crowdsourcing platforms effectively.NIM Marketing Intelligence Review,
May, Vol 12(1), pp18-23. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=143146130&site=ehost-live
Franklin, T. (2019) The state of social media.EContent, Winter, Vol 42(1), pp25-27. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=134787745&site=ehost-live
Martin, E.J. (2018) The state of digital marketing.EContent,Winter, Vol 41(1), pp16-18. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127123112&site=ehost-live
Brooke, Z. (2017) Measure up.Marketing News,February,Vol 51(2), pp10-11. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=121118662&site=ehost-live
Sengerberger, P. (2017) Smart questions that will tighten up your digital campaigns.Response,April, Vol 25(7),
p52. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=122732473&site=ehost-live
Devlin, E. (2017) The trouble with crowdfunding.Grocer,24 June, pp24-27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123769471&site=ehost-live
Klie, L. (2016) Social community.CRM Magazine,June, Vol 20(6), pp24-27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115880410&site=ehost-live
Philp, B. (2016) There’s no such thing as ‘digital marketing’.Canadian Business,June, Vol 89(6), p15. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115348186&site=ehost-live
Deneen, K. and Yu, D. (2015) Online shopping is making many customers antagonistic.Gallup Business Journal,
March, p4. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=102002822&site=ehost-live
Olson, P. (2016) The robot-powered internet,Forbes,29 Feb, Vol 197(3), pp97-99. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=112892491&site=ehost-live
Edelman, D.C. and Singer, M. (2015) Competing on customer journeys.Harvard Business Review,November,
Vol93(11), pp88-100. Ebsco~
CIM WEBSITE
CIM (2015) Marketing and the 7Ps: a brief summary of marketing and how it works.10 Minute Guides,10 pages.
http://www.cim.co.uk/files/7ps.pdf
CIM (2017) Understanding and defining markets.Marketing Expert Topic Guides.
https://marketingexpert.cim.co.uk/topic-guides/#1246
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| CIM V1.1.2 © CIM 20204
Digital Fundamentals
Study Resources
Roots, A. (2015) 11 Interventions for digital culture.CIM Content Hub,7 October.
https://exchange.cim.co.uk/blog/11-interventions-for-digital-culture/
JOURNALS
Marketing News –published by the American Marketing Association available on Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&jid=MKN&site=ehost-live
Econtent– published by Information Today Inc and available on Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&jid=6FU&site=ehost-live
Digital Fundamentals
Study Resources
Roots, A. (2015) 11 Interventions for digital culture.CIM Content Hub,7 October.
https://exchange.cim.co.uk/blog/11-interventions-for-digital-culture/
JOURNALS
Marketing News –published by the American Marketing Association available on Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&jid=MKN&site=ehost-live
Econtent– published by Information Today Inc and available on Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&jid=6FU&site=ehost-live
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| CIM V1.1.2 © CIM 20205
Digital Fundamentals
Study Resources
Unit 1: Fundamentals of Digital Marketing?
Learning outcome 2: Understand the effect of digital technology on
customers
ARTICLES
Goldenberg, B. (2020) CRM’s critical role in successful digital transformation: putting customers at the center of
your digital efforts involce sound CRM processes.CRM Magazine,March, Vol 24(2), p10. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=142057324&site=ehost-live
Hurst, E. (2020) Social media: why YouTube takes priority.Fire Engineering,May, Vol 173(5), pp62-67. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=143443789&site=ehost-live
Spaeder, K. (2020) Social media 101.Franchising World,January, Vol 52(1), pp36-39. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=141508578&site=ehost-live
Mottl, J. (2019) TGI Fridays: It’s all about the customer, customer journey.RetailCustomerExperience.com,18
July. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=137599308&site=ehost-live
Anon (2018) ‘Supercharge’ your digital marketing: 3 steps.Credit Union Magazine,May, Vol 84(5), p38. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129027317&site=ehost-live
Khetarpal, S. (2018) Social intelligence: knowing users’ likes and interests can help connect better online and
offline. Business Today,11 February, Vol 27(3), pp32-33. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129879312&site=ehost-live
Manternach, L. (2018) Remember, it’s all about the customer.Corridor Business Journal,30 July, Vol 15(2), p15.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=131016184&site=ehost-live
Costello, D. (2018) Personas and jobs to be done.Computers in Libraries,June, Vol 38(5), pp32-36. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=130171063&site=ehost-live
Aaker, D. (2016) The four faces of digital marketing.Marketing News,April, Vol 50(4), pp18-19. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114320641&site=ehost-live
Martin, E.J. (2016) The state of digital marketing.EContent,Jan/Feb, Vol 39(1), pp18-19. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=112665291&site=ehost-live
Anon (2016) The ‘death’ of digital marketing.EContent,May, Vol 39(4), p3. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114886473&site=ehost-live
Durga, A. (2016) A guide to experience management for media and entertainment.EContent,Vol 39(2) March,
pp29-31. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=113400666&site=ehost-live
Lloyd, J. (2016) The prestige of premium.Marketing,Summer, Vol 121(2), pp12-13. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=116022638&site=ehost-live
Longo, D. (2016) Why strategy must come first in digital marketing,Convenience Store News,May, Vol 52(5),
pp57-60. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115588312&site=ehost-live
Del Rowe, S. (2016) How to succeed in real-time marketing.CRM Magazine,May, Vol 20(5), pp22-25. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114678574&site=ehost-live
Digital Fundamentals
Study Resources
Unit 1: Fundamentals of Digital Marketing?
Learning outcome 2: Understand the effect of digital technology on
customers
ARTICLES
Goldenberg, B. (2020) CRM’s critical role in successful digital transformation: putting customers at the center of
your digital efforts involce sound CRM processes.CRM Magazine,March, Vol 24(2), p10. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=142057324&site=ehost-live
Hurst, E. (2020) Social media: why YouTube takes priority.Fire Engineering,May, Vol 173(5), pp62-67. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=143443789&site=ehost-live
Spaeder, K. (2020) Social media 101.Franchising World,January, Vol 52(1), pp36-39. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=141508578&site=ehost-live
Mottl, J. (2019) TGI Fridays: It’s all about the customer, customer journey.RetailCustomerExperience.com,18
July. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=137599308&site=ehost-live
Anon (2018) ‘Supercharge’ your digital marketing: 3 steps.Credit Union Magazine,May, Vol 84(5), p38. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129027317&site=ehost-live
Khetarpal, S. (2018) Social intelligence: knowing users’ likes and interests can help connect better online and
offline. Business Today,11 February, Vol 27(3), pp32-33. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129879312&site=ehost-live
Manternach, L. (2018) Remember, it’s all about the customer.Corridor Business Journal,30 July, Vol 15(2), p15.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=131016184&site=ehost-live
Costello, D. (2018) Personas and jobs to be done.Computers in Libraries,June, Vol 38(5), pp32-36. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=130171063&site=ehost-live
Aaker, D. (2016) The four faces of digital marketing.Marketing News,April, Vol 50(4), pp18-19. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114320641&site=ehost-live
Martin, E.J. (2016) The state of digital marketing.EContent,Jan/Feb, Vol 39(1), pp18-19. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=112665291&site=ehost-live
Anon (2016) The ‘death’ of digital marketing.EContent,May, Vol 39(4), p3. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114886473&site=ehost-live
Durga, A. (2016) A guide to experience management for media and entertainment.EContent,Vol 39(2) March,
pp29-31. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=113400666&site=ehost-live
Lloyd, J. (2016) The prestige of premium.Marketing,Summer, Vol 121(2), pp12-13. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=116022638&site=ehost-live
Longo, D. (2016) Why strategy must come first in digital marketing,Convenience Store News,May, Vol 52(5),
pp57-60. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115588312&site=ehost-live
Del Rowe, S. (2016) How to succeed in real-time marketing.CRM Magazine,May, Vol 20(5), pp22-25. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114678574&site=ehost-live
| CIM V1.1.2 © CIM 20206
Digital Fundamentals
Study Resources
Rogers, I. (2015) How online qualitative research can drive richer results.Marketing Insights,Jul/Aug, Vol 27(4),
pp32-37. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=110053653&site=ehost-live
Boynton, J. (2015) Digital marketing – the power to be emotive.Marketing,Aug/Sept, Vol 120(5), p29. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=108617754&site=ehost-live
CIM WEBSITE
Hope, A. (2015) Physical meets digital.Exchange,28 October. [online]
https://exchange.cim.co.uk/blog/physical-meets-digital/
EBOOK CENTRAL
Chaffey, D. and Ellis-Chadwick, F. (2019)Digital marketing: strategy, implementation and practice. 7th edition.
Harlow, Pearson.
https://ebookcentral.proquest.com/lib/cim/detail.action?docID=5672727
GENERAL WEBSITES
Online value proposition is covered briefly on this website [online]
https://digitalmarketinggroup47.wordpress.com/2015/03/15/online-value-proposition/
Online value proposition [online]
https://mg33742.wordpress.com/2015/03/15/online-value-proposition/
Anon (N.D.) The sales funnel: keeping control of your sales pipeline. [online]
https://www.mindtools.com/pages/article/newLDR_94.htm
Stevens, K. (2016) How digital funnels apply to your business. [online]
https://www.mabbly.com/how-digital-funnels-apply-to-your-business/
Basilico, B. (2015) What is a digital sales funnel? [online] Webcast also available
http://www.business2community.com/digital-marketing/what-is-a-digital-sales-funnel-
01242453#kdKKUw680vKDtM8Y.97
Anon (2015) Online value proposition.Digital Marketing Group 42.
https://mg33742.wordpress.com/2015/03/15/online-value-proposition/
BOOK REFERENCES
Online value proposition (6cs) is detailed in:
Chaffey, D. and Smith, P.R. (2017)Digital marketing excellence: planning, optimizing and integrating your online
marketing. 5th edition, Abingdon, Routledge.
https://ebookcentral.proquest.com/lib/cim/reader.action?docID=4834186&ppg=205
In the same volume is information on the Online buying process is covered in chapter 4
https://ebookcentral.proquest.com/lib/cim/reader.action?docID=4834186&ppg=190
Digital Fundamentals
Study Resources
Rogers, I. (2015) How online qualitative research can drive richer results.Marketing Insights,Jul/Aug, Vol 27(4),
pp32-37. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=110053653&site=ehost-live
Boynton, J. (2015) Digital marketing – the power to be emotive.Marketing,Aug/Sept, Vol 120(5), p29. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=108617754&site=ehost-live
CIM WEBSITE
Hope, A. (2015) Physical meets digital.Exchange,28 October. [online]
https://exchange.cim.co.uk/blog/physical-meets-digital/
EBOOK CENTRAL
Chaffey, D. and Ellis-Chadwick, F. (2019)Digital marketing: strategy, implementation and practice. 7th edition.
Harlow, Pearson.
https://ebookcentral.proquest.com/lib/cim/detail.action?docID=5672727
GENERAL WEBSITES
Online value proposition is covered briefly on this website [online]
https://digitalmarketinggroup47.wordpress.com/2015/03/15/online-value-proposition/
Online value proposition [online]
https://mg33742.wordpress.com/2015/03/15/online-value-proposition/
Anon (N.D.) The sales funnel: keeping control of your sales pipeline. [online]
https://www.mindtools.com/pages/article/newLDR_94.htm
Stevens, K. (2016) How digital funnels apply to your business. [online]
https://www.mabbly.com/how-digital-funnels-apply-to-your-business/
Basilico, B. (2015) What is a digital sales funnel? [online] Webcast also available
http://www.business2community.com/digital-marketing/what-is-a-digital-sales-funnel-
01242453#kdKKUw680vKDtM8Y.97
Anon (2015) Online value proposition.Digital Marketing Group 42.
https://mg33742.wordpress.com/2015/03/15/online-value-proposition/
BOOK REFERENCES
Online value proposition (6cs) is detailed in:
Chaffey, D. and Smith, P.R. (2017)Digital marketing excellence: planning, optimizing and integrating your online
marketing. 5th edition, Abingdon, Routledge.
https://ebookcentral.proquest.com/lib/cim/reader.action?docID=4834186&ppg=205
In the same volume is information on the Online buying process is covered in chapter 4
https://ebookcentral.proquest.com/lib/cim/reader.action?docID=4834186&ppg=190
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Trusted by 1+ million students worldwide
| CIM V1.1.2 © CIM 20207
Digital Fundamentals
Study Resources
Unit 2: Digital Marketing Tools
Learning outcome 3: Understand the use of digital marketing tools
ARTICLES
Anon (2019) 11 Digital marketing tools you can’t live without.ThomasNet News,15 January, 1p. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=134125436&site=ehost-live
Lucy, J. (2019) Digital marketing 101: these eight simple ideas to digitally market your company’s products and
services can generate great results.Electrical Wholesaling,September, Vol 100(9), pp14-27. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=138701281&site=ehost-live
Kom, D. (2018) What should your blog say?Modern Machine Shop,April, Vol 90(11), p20. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=128546085&site=ehost-live
Ganev, P. (2018) How to chose the appropriate digital marketing tool.Global Business & Economics Anthology,
March, Vol 1, pp16-25. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=135687733&site=ehost-live
Nemo, J. (2018) The power of content marketing: an unforgettable lesson: the magic of content marketing and
“infotainment”.HCM Sales, Marketing & Alliance Excellence Essentials,March, Vol 17(3), pp34-36. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=130747662&site=ehost-live
Martin, E.J. (2018) The state of digital marketing.EContent,Winter, Vol41(1), pp16-18. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127123112&site=ehost-live
Whitehead, S.A. (2018) Research proves connecting digitally = thinking generationally.QSRweb.com,25 May,
pp1-6. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129835418&site=ehost-live
Alappatt, A. (2018) Network applications are interactive.Communications of the ACM,January, Vol 61(1) pp46-53.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127123937&site=ehost-live
Anon (2016) Ad blocking and social media: cause for panic?Campaign Asia-Pacific,March, p1. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115839491&site=ehost-live
Del Buono, A. (2015) Marketing in a digital age.Beverage Industry,Aug, pp22-27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=108622310&site=ehost-live
Snapple campaign.
Cornell, C. (2015) Why success in digital marketing requires play.Communication World,October, p1. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=110837829&site=ehost-live
Gresty, H. (2016) How to…increase your bottom line through SEO.Director,June, Vol 69(9), pp58-59. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115924136&site=ehost-live
Conway, R. (2016) Search for that start ranking.NZ Business + Management,April, Vol 30(3), pp38-39. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=113772970&site=ehost-live
Digital Fundamentals
Study Resources
Unit 2: Digital Marketing Tools
Learning outcome 3: Understand the use of digital marketing tools
ARTICLES
Anon (2019) 11 Digital marketing tools you can’t live without.ThomasNet News,15 January, 1p. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=134125436&site=ehost-live
Lucy, J. (2019) Digital marketing 101: these eight simple ideas to digitally market your company’s products and
services can generate great results.Electrical Wholesaling,September, Vol 100(9), pp14-27. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=138701281&site=ehost-live
Kom, D. (2018) What should your blog say?Modern Machine Shop,April, Vol 90(11), p20. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=128546085&site=ehost-live
Ganev, P. (2018) How to chose the appropriate digital marketing tool.Global Business & Economics Anthology,
March, Vol 1, pp16-25. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=135687733&site=ehost-live
Nemo, J. (2018) The power of content marketing: an unforgettable lesson: the magic of content marketing and
“infotainment”.HCM Sales, Marketing & Alliance Excellence Essentials,March, Vol 17(3), pp34-36. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=130747662&site=ehost-live
Martin, E.J. (2018) The state of digital marketing.EContent,Winter, Vol41(1), pp16-18. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127123112&site=ehost-live
Whitehead, S.A. (2018) Research proves connecting digitally = thinking generationally.QSRweb.com,25 May,
pp1-6. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129835418&site=ehost-live
Alappatt, A. (2018) Network applications are interactive.Communications of the ACM,January, Vol 61(1) pp46-53.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127123937&site=ehost-live
Anon (2016) Ad blocking and social media: cause for panic?Campaign Asia-Pacific,March, p1. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115839491&site=ehost-live
Del Buono, A. (2015) Marketing in a digital age.Beverage Industry,Aug, pp22-27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=108622310&site=ehost-live
Snapple campaign.
Cornell, C. (2015) Why success in digital marketing requires play.Communication World,October, p1. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=110837829&site=ehost-live
Gresty, H. (2016) How to…increase your bottom line through SEO.Director,June, Vol 69(9), pp58-59. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115924136&site=ehost-live
Conway, R. (2016) Search for that start ranking.NZ Business + Management,April, Vol 30(3), pp38-39. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=113772970&site=ehost-live
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| CIM V1.1.2 © CIM 20208
Digital Fundamentals
Study Resources
CIM WEBSITES
Coston, R. (2015) Challenging YouTube.CIM Content Hub,20 October.
http://exchange.cim.co.uk/editorial/challenging-youtube/
Soeder, B. (2015) SEO for SMEs.CIM Content Hub,16 September.
https://exchange.cim.co.uk/editorial/seo-for-smes/
GENERAL WEBSITES
Gosen, D. (2016) The AI opportunity in marketing.Fourth Source,12 September.
http://www.fourthsource.com/online-advertising/ai-opportunity-marketing-21407
Digital Fundamentals
Study Resources
CIM WEBSITES
Coston, R. (2015) Challenging YouTube.CIM Content Hub,20 October.
http://exchange.cim.co.uk/editorial/challenging-youtube/
Soeder, B. (2015) SEO for SMEs.CIM Content Hub,16 September.
https://exchange.cim.co.uk/editorial/seo-for-smes/
GENERAL WEBSITES
Gosen, D. (2016) The AI opportunity in marketing.Fourth Source,12 September.
http://www.fourthsource.com/online-advertising/ai-opportunity-marketing-21407
| CIM V1.1.2 © CIM 20209
Digital Fundamentals
Study Resources
Unit 2: Digital Marketing Tools
Learning outcome 4: Outline the development of digital marketing
content
ARTICLES
Beckman, E. (2019) Digital marketing dos and don’ts.Earnshaw’s Review,September, Vol 103(8), pp16-17. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=138407140&site=ehost-live
Yunker, J. (2019) What the best global websites have in common.Multilingual,May/June, Vol 30(3), pp65-71.
Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=136024812&site=ehost-live
Cross, J. (2019) 2 Easy ways to create an animated GIF on your iPhone.Macworld – digital edition,July, Vol
36(7), pp41-43. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=136929095&site=ehost-live
Conick, H. (2019) 6 Tips for developing a user-generated content mindset.Marketing News, June/July, Vol 53(6),
pp16-18. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=136724513&site=ehost-live
Ball, E. (2018) Hey Mikey! How to hook your ideal customer.Point of Beginning,Feb, Vol 43(5), pp16-18. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=128012005&site=ehost-live
Martin, E.J. (2017) Here’s why brands love unbranded vertical content.EContent,July/August, Vol 40(4), pp26-30.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123923709&site=ehost-live
Rutsky, K. (2017) Are you experienced? How engagement and participation can supercharge your content
marketing outcomes.Brand Quarterly,June, Issue26, pp76-81. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123558347&site=ehost-live
Janonwski, P. (2017) Mastering visual storytelling: three tips to avoid tech tunnel vision.Brand Quarterly,March,
Issue 25, pp58-61. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=122002077&site=ehost-live
David, K. (2017) Bridging the creative gap.Direct Marketing News,March, Vol 39(1), [[18-21. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=121821681&site=ehost-live
Davis, K. (2017) Can we see some ID?Direct Marketing News,March, Vol 39(1), pp22-25. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=121821682&site=ehost-live
Longo, D. (2016) Why strategy must come first in digital marketing,Convenience Store News,May, Vol 52(5),
pp57-60. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115588312&site=ehost-live
Grocki, M. (2016) Crafting content and the myth of content templates.EContent,June, Vol 39(5), p32. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115815284&site=ehost-live
Anon (2016) The ‘death’ of digital marketing.EContent,May, Vol 39(4), p3. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114886473&site=ehost-live
Slade, S. (2016) 4 Strategies for effective digital marketing.NZ Business + Management,May, Vol 30(4), pp38-39.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114782537&site=ehost-live
Digital Fundamentals
Study Resources
Unit 2: Digital Marketing Tools
Learning outcome 4: Outline the development of digital marketing
content
ARTICLES
Beckman, E. (2019) Digital marketing dos and don’ts.Earnshaw’s Review,September, Vol 103(8), pp16-17. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=138407140&site=ehost-live
Yunker, J. (2019) What the best global websites have in common.Multilingual,May/June, Vol 30(3), pp65-71.
Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=136024812&site=ehost-live
Cross, J. (2019) 2 Easy ways to create an animated GIF on your iPhone.Macworld – digital edition,July, Vol
36(7), pp41-43. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=136929095&site=ehost-live
Conick, H. (2019) 6 Tips for developing a user-generated content mindset.Marketing News, June/July, Vol 53(6),
pp16-18. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=136724513&site=ehost-live
Ball, E. (2018) Hey Mikey! How to hook your ideal customer.Point of Beginning,Feb, Vol 43(5), pp16-18. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=128012005&site=ehost-live
Martin, E.J. (2017) Here’s why brands love unbranded vertical content.EContent,July/August, Vol 40(4), pp26-30.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123923709&site=ehost-live
Rutsky, K. (2017) Are you experienced? How engagement and participation can supercharge your content
marketing outcomes.Brand Quarterly,June, Issue26, pp76-81. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123558347&site=ehost-live
Janonwski, P. (2017) Mastering visual storytelling: three tips to avoid tech tunnel vision.Brand Quarterly,March,
Issue 25, pp58-61. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=122002077&site=ehost-live
David, K. (2017) Bridging the creative gap.Direct Marketing News,March, Vol 39(1), [[18-21. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=121821681&site=ehost-live
Davis, K. (2017) Can we see some ID?Direct Marketing News,March, Vol 39(1), pp22-25. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=121821682&site=ehost-live
Longo, D. (2016) Why strategy must come first in digital marketing,Convenience Store News,May, Vol 52(5),
pp57-60. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115588312&site=ehost-live
Grocki, M. (2016) Crafting content and the myth of content templates.EContent,June, Vol 39(5), p32. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115815284&site=ehost-live
Anon (2016) The ‘death’ of digital marketing.EContent,May, Vol 39(4), p3. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114886473&site=ehost-live
Slade, S. (2016) 4 Strategies for effective digital marketing.NZ Business + Management,May, Vol 30(4), pp38-39.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114782537&site=ehost-live
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Trusted by 1+ million students worldwide
| CIM V1.1.2 © CIM 202010
Digital Fundamentals
Study Resources
Herrmann, B. (2016) Making digital content truly global.EContent,Vol 39(3), p27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114208922&site=ehost-live
JOURNALS
International Journal of Market Research- published by Warc
http://search.ebscohost.com/login.aspx?direct=true&db=plh&jid=9I8&site=ehost-live
CIM WEBSITES
Todd, S. (2015) Keep content promises.CIM Content Hub,26 October.
https://exchange.cim.co.uk/blog/keep-content-promises/
CIM (2015) The content marketing matrix.CIM Content Hub,14 September.
http://exchange.cim.co.uk/blog/the-content-marketing-matrix/
Fidgeon, T. (2015) Writing effective digital content.CIM Content Hub,23 July.
http://exchange.cim.co.uk/blog/writing-effective-digital-content/
EBOOK CENTRAL
Chapter 7 Hofacker. In: Chaffey, D. and Ellis-Chadwick, F. (2019)Digital marketing: strategy, implementation and
practice.7th edition. Harlow, Pearson Education Ltd.
https://ebookcentral.proquest.com/lib/cim/reader.action?docID=5672727&ppg=365
Smith, P. and Zook, Z. (2011)Marketing communications: integrating offline and online with social media. London,
Kogan Page. (page 114 Hofacker)
https://ebookcentral.proquest.com/lib/cim/reader.action?ppg=132&docID=692440&tm=1524757301762
Digital Fundamentals
Study Resources
Herrmann, B. (2016) Making digital content truly global.EContent,Vol 39(3), p27. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=114208922&site=ehost-live
JOURNALS
International Journal of Market Research- published by Warc
http://search.ebscohost.com/login.aspx?direct=true&db=plh&jid=9I8&site=ehost-live
CIM WEBSITES
Todd, S. (2015) Keep content promises.CIM Content Hub,26 October.
https://exchange.cim.co.uk/blog/keep-content-promises/
CIM (2015) The content marketing matrix.CIM Content Hub,14 September.
http://exchange.cim.co.uk/blog/the-content-marketing-matrix/
Fidgeon, T. (2015) Writing effective digital content.CIM Content Hub,23 July.
http://exchange.cim.co.uk/blog/writing-effective-digital-content/
EBOOK CENTRAL
Chapter 7 Hofacker. In: Chaffey, D. and Ellis-Chadwick, F. (2019)Digital marketing: strategy, implementation and
practice.7th edition. Harlow, Pearson Education Ltd.
https://ebookcentral.proquest.com/lib/cim/reader.action?docID=5672727&ppg=365
Smith, P. and Zook, Z. (2011)Marketing communications: integrating offline and online with social media. London,
Kogan Page. (page 114 Hofacker)
https://ebookcentral.proquest.com/lib/cim/reader.action?ppg=132&docID=692440&tm=1524757301762
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| CIM V1.1.2 © CIM 202011
Digital Fundamentals
Study Resources
Unit 3: Developing Digital Communications
Campaigns
Learning outcome 5: Know how to develop digital marketing
communications campaigns
ARTICLES
Wetsel, T. (2019) Customer experience starts with marketing communications.Insurance Journal,July, Vol
97(13), p40. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=137240964&site=ehost-live
Berkowitz, M. (2020) Take a closer look at text marketing.Pest Management Professional,May, Vol 88(5), p76.
Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=143373175&site=ehost-live
Dietz, N. (2019) On how to present and represent value.Adweek,14 October, Vol 60(26), p15. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=139091231&site=ehost-live
Bonelli, S. (2017) Use buyer personas to understand your customer.Corridor Business Journal,22 May, Issues 44,
p21. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123206566&site=ehost-live
Cohen, D. (2018) 3 key differences between affiliate and referral marketing.Promotional Marketing,5 June, p1.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129985857&site=ehost-live
Buono, A.D. (2017) Making connections, reaching millennials.Beverage Industry,August, Vol 108(8), pp20-22.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=124335449&site=ehost-live
Singh, S. (2018) a 5-step checklist for successful video marketing.Gulf Marketing Review,17 January, p1. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127434611&site=ehost-live
Albano-David, M. (2017) Inbound marketing: getting results: How to launch a successful and inexpensive digital
marketing campaign.New Hampshire Business Review,18 August, Vol39(18), p15. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=124836279&site=ehost-live
Bullmore, J. (2017) Just because you can doesn’t mean you should.Market Leader,June, Issues Q3, pp18-19.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123686547&site=ehost-live
Engle, C. (2016) Digital campaign boosts in-store mattress sales.Furniture Today,2 Feb, Vol 40(34), pp16-18.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115172148&site=ehost-live
Martin, E.J. (2016) The state of digital marketing.EContent,Jan/Feb, Vol 39(1), pp18-19. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=112665291&site=ehost-live
CIM WEBSITES
Blyth, A. (2016) Basics applied well: digital projects.CIM Content Hub,21 September.
http://exchange.cim.co.uk/blog/basics-applied-well-digital-projects/
Anon (2018) The dos and don’ts of digital.CIM Content Hub,19 April.
https://exchange.cim.co.uk/editorial/the-dos-and-donts-of-digital/
Digital Fundamentals
Study Resources
Unit 3: Developing Digital Communications
Campaigns
Learning outcome 5: Know how to develop digital marketing
communications campaigns
ARTICLES
Wetsel, T. (2019) Customer experience starts with marketing communications.Insurance Journal,July, Vol
97(13), p40. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=137240964&site=ehost-live
Berkowitz, M. (2020) Take a closer look at text marketing.Pest Management Professional,May, Vol 88(5), p76.
Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=143373175&site=ehost-live
Dietz, N. (2019) On how to present and represent value.Adweek,14 October, Vol 60(26), p15. Ebsco
https://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=139091231&site=ehost-live
Bonelli, S. (2017) Use buyer personas to understand your customer.Corridor Business Journal,22 May, Issues 44,
p21. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123206566&site=ehost-live
Cohen, D. (2018) 3 key differences between affiliate and referral marketing.Promotional Marketing,5 June, p1.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=129985857&site=ehost-live
Buono, A.D. (2017) Making connections, reaching millennials.Beverage Industry,August, Vol 108(8), pp20-22.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=124335449&site=ehost-live
Singh, S. (2018) a 5-step checklist for successful video marketing.Gulf Marketing Review,17 January, p1. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=127434611&site=ehost-live
Albano-David, M. (2017) Inbound marketing: getting results: How to launch a successful and inexpensive digital
marketing campaign.New Hampshire Business Review,18 August, Vol39(18), p15. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=124836279&site=ehost-live
Bullmore, J. (2017) Just because you can doesn’t mean you should.Market Leader,June, Issues Q3, pp18-19.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=123686547&site=ehost-live
Engle, C. (2016) Digital campaign boosts in-store mattress sales.Furniture Today,2 Feb, Vol 40(34), pp16-18.
Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=115172148&site=ehost-live
Martin, E.J. (2016) The state of digital marketing.EContent,Jan/Feb, Vol 39(1), pp18-19. Ebsco
http://search.ebscohost.com/login.aspx?direct=true&db=plh&AN=112665291&site=ehost-live
CIM WEBSITES
Blyth, A. (2016) Basics applied well: digital projects.CIM Content Hub,21 September.
http://exchange.cim.co.uk/blog/basics-applied-well-digital-projects/
Anon (2018) The dos and don’ts of digital.CIM Content Hub,19 April.
https://exchange.cim.co.uk/editorial/the-dos-and-donts-of-digital/
| CIM V1.1.2 © CIM 202012
Digital Fundamentals
Study Resources
Richards, J. (2018) Five ways to create a better digital customer strategy.CIM Content Hub,9 February.
https://exchange.cim.co.uk/infographic/five-ways-to-create-a-better-digital-customer-strategy/
CIM (N.D.) Digital marketing plan.Marketing Expert Template.
https://marketingexpert.cim.co.uk/templates/#7586
CIM (N.D.) Communications planning.Marketing Expert Topic Guide.
https://marketingexpert.cim.co.uk/topic-guides/#1260
EBOOK CENTRAL
Ryan, D. and Jones, C. (2014)Best digital campaigns in the world II.London, Kogan Page.
https://ebookcentral.proquest.com/lib/cim/detail.action?docID=1658877
Ryan, D. and Jones, C. (2011)Best digital campaigns in the world.London, Kogan Page.
https://ebookcentral.proquest.com/lib/cim/detail.action?docID=730278
Digital Fundamentals
Study Resources
Richards, J. (2018) Five ways to create a better digital customer strategy.CIM Content Hub,9 February.
https://exchange.cim.co.uk/infographic/five-ways-to-create-a-better-digital-customer-strategy/
CIM (N.D.) Digital marketing plan.Marketing Expert Template.
https://marketingexpert.cim.co.uk/templates/#7586
CIM (N.D.) Communications planning.Marketing Expert Topic Guide.
https://marketingexpert.cim.co.uk/topic-guides/#1260
EBOOK CENTRAL
Ryan, D. and Jones, C. (2014)Best digital campaigns in the world II.London, Kogan Page.
https://ebookcentral.proquest.com/lib/cim/detail.action?docID=1658877
Ryan, D. and Jones, C. (2011)Best digital campaigns in the world.London, Kogan Page.
https://ebookcentral.proquest.com/lib/cim/detail.action?docID=730278
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