MKT525: Digital Marketing Strategies & Tactics for Sea Life Melbourne

This presentation provides a comprehensive analysis of digital marketing tactics for Sea Life Melbourne, an aquarium located in Australia. The presentation focuses on developing advertising through social media to increase customer satisfaction, building own digital media to enhance brand awarene...Read More

Slide 1
Title: Digital and social media marketing
Slide 2
Introduction
Buyer persona
The ideal consumers of sea life Melbourne are the parents who go through aquarium in weekends. I
would involve the aged individuals who want to spend quality time within aquarium premises
discovering the globe of animals. Customers like to communicate via YouTube, Twitter, Facebook and
Website. They also use to image, videos, words, and gestures. They would also like to practice both
formal and informal related communication. This report presents the tactics of digital social media. It
also describes the digital marketing objectives. It also addresses the strategies for completing digital
marketing objectives.
Slide 3
Tactic 1
The first digital marketing objective is to develop the advertising through social media for increasing the
customer satisfaction by 20% within 6 months.
Slide 4
Categorization would be applied for social media through which, platforms advertisement would be
demonstrated. Social media channels could be grouped in several Categorization such as content,
platforms, as well as, network promoting communications (Addams, & Allfred, 2013).
Slide 5
Categorisation is chosen as this is significant to understand which mode is highly considered by
customers. Using advertisement in improper social media makes no logical because of this,
categorization is chosen in this situation (Arora, & Sharma, 2013).
Slide 6
Tactic 2
Another objective of digital marketing is to develop the own digital media. It would be beneficial for
increasing brand awareness by 25% within 6 month.
Slide 7
Converse would be performed for understanding the interest of consumers. It is stated that converse is
an interesting strategy that could be utilised in Twitter, Instagram as well as, Facebook. In addition to

this, converse indicates it really gets marketing towards Millennial as brand can launch range of GIFs for
fans for sharing in across social media (Blair, 2017).
Slide 8
As website of an organisation is developed for effective marketing converse hence, it becomes
significant strategy in such condition. Converse is chosen as in on-line atmosphere, there could be
different customer queries. Each of these queries should be developed adequately as well as, for that
converse strategy is chosen as it would support for solving this issues (Chaffey, & Smith, 2017).
Slide 9
Tactic 3
The objective of digital marketing is to develop digital blog as well as, get feedback from consumer. It
would increase the satisfaction by 30% within 6 month.
Slide 10
Community: community would be developed for consumers who demonstrate their interest in aquarium
associated products as well as, services.
Connect: Connection would be developed with the consumers in more inclusive manner (Dellinger, et.
al., 2013).
Slide 11
Developing the communities is chosen in such condition as it would support to engage the prospect
consumers and the investors within company as well as, for that, blogging is best manner. Developing
community would influence other consumers for blogging schemes. Along with this, connection is
chosen in this condition as this supports a company for developing better association with consumers.
By this actually feedback, information could be collected through customer that can be utilised in the
context of effectiveness of digital channel (Dwivedi, Kapoor, & Chen, 2015).
Slide 12
Conclusion
From the above interpretation, It can be concluded that three tactics could be used by SeaLife
Melbourne such as Advertisement Through Social Media, Creating own digital media, Creating Digital
Blog, and Getting feedback from the customers. There are different strategy could be selected for
attaining the digital marketing objectives such as Categorization, Converse, Community, and Connect.
Slide 13
• Addams, L., & Allfred, A. T. (2013). The first step in proactively managing students' careers:
Teaching self-SWOT analysis. Academy of Educational Leadership Journal, 17(4), 43-51.

• Arora, S., & Sharma, D. A. (2013). Social Media: A New Marketing Strategy. International Journal
of Management (IJM), 4(3), 19-37.
• Blair, M. K. (2017). Using digital and social media platforms for social marketing (pp. 203-216).
Oxford, UK: Oxford University Press.
• Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
• Dellinger, R. P., Levy, M. M., Rhodes, A., Annane, D., Gerlach, H., Opal, S. M., ... & Osborn, T. M.
(2013). Surviving Sepsis Campaign: international guidelines for management of severe sepsis
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• Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The
Marketing Review, 15(3), 289-309.