Impact of Digital Technology on Business Activity: Telecom Plus Report

This report analyzes the impact of digital technology on business activity, focusing on the marketing functions of Telecom Plus. It begins with an introduction to digital technology's role in enhancing business performance, followed by project aims and objectives, including a project management plan, work breakdown structure, and Gantt chart. The report then delves into data collection methods, both quantitative and qualitative, and analyzes the research findings to provide recommendations. Key areas include the usefulness of social media tools for framing marketing policies, their role in enhancing sales and profitability, and specific social media tools used by Telecom Plus. The report concludes with self-reflection and references, offering a comprehensive overview of digital technology's influence on marketing strategies.

Impact of Digital Technology
on Business Activity

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................1
P1 Explain project aims and objectives......................................................................................1
P2 Making project management plan.........................................................................................3
P3 Work breakdown structure and Gantt chart. .........................................................................5
TASK 2............................................................................................................................................6
P4) Application of quantitative and qualitative tools for data collection...................................6
TASK 3..........................................................................................................................................11
P5 Analyse research and appropriate tools and methods..........................................................11
P6) Appropriate recommendations as a result of research and data analysis to draw valid and
meaningful conclusions.............................................................................................................19
P7) Self- reflection of the work undertaken..............................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES .............................................................................................................................21

TITLE:
“To analyse the importance digital technologies specially social media tools within the
marketing functions of an organisation”. A case study on Telecom Plus.
INTRODUCTION
Digital technology is consist to be the most essential element which plays vast role in
enhancing the performance and productivity of firm at market place. In the world full of
digitalisation organisations people are very much aware about the digital applications as widely
concern on using them in appropriate manner (Wilson, 2014). Digital technologies are effective
in making humans life more easy and comfortable. Digital technologies are appropriate in
conducting business operations in more smooth and easy manner. In this modern business
environment it is important for an organisation to use digital technologies as to making their
business operations more effective in nature. Social media tools are considered as the most
essential source which plays vast role in conducting marketing and promotional activities of firm
at wide scale. Telecom Plus is a chosen organisation for this particular report, it is a multi-utility
supplier which is based in United Kingdom. The company mainly deals in supplies of gas,
electricity, landlines, mobile services and broadband facilities to business and residences. This
report contents the study about the aims and targets of firm, the significance of advancement in
achieving higher development and gainfulness alongside project development plan, a little scale
investigation through applying qualitative and quantitative techniques and at last basic
information and data will be accumulated and translated in fitting way.
TASK 1
P1 Explain project aims and objectives
Each business organisation has some aims and objectives and organisations are work for
attaining them in appropriate manner. Aims and objectives are predetermined in nature and in an
organisations higher authorities and management plays vast role in implementing all business
activities in systematic manner as to reaching at the final result and outcome (Whyte, Stasis and
Lindkvist, 2016). Digital technology is considered as the most essential aspect which plays vast
role in developing the operations of firm at market place. In addition organisations are work for
some purpose and the major objective of an organisation is to expand their business operations at
wide scale and digital technologies such as mobile applications and social media tools plays vast
1

role in implementing an effective communication channel as to establishing an effective
communication process with public as to creating awareness about the offered products and
services of firm at market place. Digital tools and technologies are also effective in improvising
the operations of firm at market place which create value in attaining higher growth and success.
The web based life help in leading powerful business activities and capacities in the firm. There
are different strategies which can be utilized for current commercial center to catching potential
clients which help in giving high achievement level and development to independent company in
legitimate way (Westerman, Bonnet and McAfee, 2014). The association administration require
to make significant stride on the off chance that they are creating and making imaginative factors
so this will make positive effect on business capacities and exercises.
In this, internet based life will assume an imperative part in directing powerful activities
in Telecom Plus. Through this, they can without doubt increasing high measure of wage and
income in better way. Alongside this, it will help with exchanging important information and
data starting with one individual then onto the next successfully. This is the fitting stage for start
person where firm can without much of a stretch collaborating with potential clients in a venture.
Background of the Project:
The report into consideration is based on the importance of digital technologies specially
social media in conducting the marketing activities of the firm. Marketing is consist to be a
crucial process which plays a vast role in promoting organisational operations and function at
large scale. Telecom Plus is a medium size multi utility supplier based in the United Kingdom.
The company mainly providing services and products to the households and business firms.
Advanced innovation gives extraordinary and inventive offices which can help in upgrading
private company development and achievement level at the market territory. Alongside this, it
will help in making viable business capacities and tasks for accomplishing potential objectives
and targets successfully. From that point forward, they require to exchange all required data and
information with the assistance of online networking channels and devices from their coveted
clients (Wahyuni, 2012). It is essential for firm is to pick innovation which help in increasing
high measure of salary and income for an association. For receiving web-based social
networking instruments, firm can without much of a stretch growing new items and
administrations to their potential purchasers.
Aim of the Project:
2

“To analyse the importance digital technologies specially social media tools within the
marketing functions of an organisation”. A case study on Telecom Plus.
Research Objectives:
 To determine the usefulness of social media tools for framing marketing policies of
Telecom Plus.
 To identify the role of social media tools in enhancing overall sales as well as the
profitability of Telecom Plus. To ascertain the specific social media tools used by Telecom Plus for the purpose of
conducting marketing activities within the business environment.
Research Questions:
 What are the major usefulness of social media tools for framing marketing policies of
Telecom Plus?
 What are the major role of social media tools in enhancing overall sales as well as the
profitability of Telecom Plus?
 What are the specific social media tools used by Telecom Plus for the purpose of
conducting marketing activities within the business environment?
P2 Making project management plan
Project management plan is determined as the most essential element which plays wide
role in implementing all activities of firm in appropriate manner in order to accomplishing
organisational goals and objectives in effective manner. It is the major concern on a small as well
as large business enterprises to create an appropriate time frame as to accomplishing
organisational goals and objectives within the desired period of time. This is required to execute
business exercises in appropriate request. This aides in accomplishing organization's objective
and targets at speedier speed. Undertaking administration design gives a system that assistance
staff to choose their further strategies and different exercises that are engaged with the
achievement of objectives of organization. Task administration design help with deciding certain
things which incorporates scope, time, cost, quality, hazard, correspondence strategies that ought
to be trailed by organization. This assistance in sparing time of specialist and help in better
execution of undertaking. There are distinctive segments associated with venture administration
design and are said beneath:
3

Scope: This causes organization to remain inspired and supported and give them an objective
which they need to achieve later on. They helps in assessing different choices for organization
that may bring about progress for them. The extent of the undertaking assist organization with
organizing their work appropriately. With a specific end goal to make progress, organization can
utilize Gantt Chart, work breakdown structure, examination of information and numerous
different instruments.
Cost: It is the sum that will be acquired while completing the undertaking. Undertaking directors
need to choose their financial plan earlier beginning their errand. This assistance them to work in
like manner and in legitimate request and evade any kind of wastage of cash. Point of chiefs is to
create financially savy venture spending plan . They can even utilize distinctive apparatuses like
Gantt Charts, surveys, information investigation, IT framework and can even accept guidance
from specialists and bosses. It is a vital segment of venture administration design and supervisor
ought to entirely devise financially savvy design as per their exercises (Lakatos, 2014 ).
Quality: It is imperative for supervisors to see whether quality is being kept up or not in the
whole procedure. It is critical piece of an undertaking design. To accomplish quality, directors
can create compelling strategies and procedures that can be utilized by staff individuals and
scientists. For completing precise research, it is essential for analyst to think about their
objectives and goals. Telecom Plus ought to give non pilfered programming and ought to be free
frame each sort of bugs and infections. On the off chance that they centre around quality, at that
point organization will make progress and will construct solid relations with clients and
additionally with customers. It will likewise build gainfulness and income of the organization.
Risk: There are distinctive sorts of dangers that are includes at the underlying period of research.
Chiefs ought to be sufficiently productive in recognizing dangers and figure designs with a
specific end goal to counter it viably. By appropriately experiencing each hazard, analyst can
without much of a stretch and easily complete their examination and can expand their
gainfulness. Gantt graph help with taking care of such sorts of hazard in successful way.
Additionally they set models for foreseeing some hazard that will help with analysing significant
opponents data (Hwang and Lim, 2012.).
Time: Managers need to set a period restrain and should attempt to finish their scientist inside
that time. It furnishes specialist with due date and they need to complete their work in that time.
4

Correspondence: This is a urgent part for any examination as without correspondence, there is
no hope legitimately. Directors are in charge of imparting all the important points of interest
identified with research to everybody related with that examination. This outcome in viably
doing the examination. They can utilize diverse techniques and methods of correspondence
which directors believes are best reasonable for their work.
Resources: This is another basic piece of research as without assets staffs wont execute their
work successfully. Directors ought to guarantee the accessibility of assets before beginning their
examination. There are distinctive assets which incorporates fund, human asset, innovation and
some other (Hirshkowitz and et. al., 2015).
P3 Work breakdown structure and Gantt chart.
Gantt Chart: Gantt diagram is a sort of a bar outline in which undertaking is speak to on
a level plane and the work doled out is appeared on a vertical route in bar graph. It is by and
large used to for a graphical task plan. This incorporates begin and end date,
resources,scheduling errand as indicated by time.
This is utilized as a part of venture administration in which undertaking is appointed and these
errand are sub-isolated to their collaborators by the administrators. Work separate structure isn't
for a restricted field yet can be access to a field. It gives a structure to extend administration for
arranging, asset assignment, asset gauge and timetable. By separating the mind boggling venture
into less complex and sensible assignment to get simpler for administrator to disseminate work
among representatives. These expectations are sub-separated until the point that a solitary
individual get doled out to chip away at their individual assignment. By utilizing this structure, it
can help to decide accomplishment of a venture. It incorporates some fundamental qualities, for
example,
Accuracy: By utilizing, work separate structure it will build the precision in the work partitioned
to their associate for improving the assignment performed by a person. This will think about the
capacities, abilities and learning about their subordinates (Glaub, M. E. and et. al., 2014).
Estimation of Time, Cost and Risk: This structure encourages in to figure the hazard
incorporating into a venture, time devoured by the labourers in their field and a cost includes in
general undertaking. This will help in to get an unpleasant thought regarding a cost and time.
Cooperation: The work separate structure is done in a gathering or group, in which venture chief
convey their work to their subordinates (Ghobakhloo, M. and et. al., 2012).
5

TASK 2
P4) Application of quantitative and qualitative tools for data collection
In a research work data is consist to be the most essential element as the whole research
activities are based on the data which are accumulated by the researcher as to carry out the
research work in appropriate manner. In a research work data has to be gathered through primary
as well as secondary source of data collection. Is a research work both the methods are effective
in gathering appropriate and relevant data and information (Peters, Howard and Sharp, 2012).
There are different sort of methods which are being expressed and consequently used in the tasks
for gathering out veritable and fundamental information and the primary purpose behind this sort
of conduction is real conclusion and different suggestions from the examination report. There are
different and comparative sort of plans and procedures which are being applied by Telecom Plus
as to keeping in mind the end goal to direct the tasks by gathering honest to goodness
information for settling on procedure of basic leadership significantly more successful. Market
investigation helps organization in distinguishing late patterns in the market. This assistance in
creating powerful plans and targets by organization and opportune achievement of objectives.
There are primarily two sorts of sources through which data can be gathered or accumulated.
With legitimate gathering of actualities and data, supervisors can grow great designs. This aides
in augmenting their benefits and prompt accomplishment of wanted achievement. Following are
the kinds of source:
Qualitative method: This examination is worried about exploratory research. This technique is
utilized as a part of request to comprehend the fundamental reasons, sentiments and inspirations.
This techniques helps in creating thoughts or speculations for potential quantitative research. It is
additionally used to reveal slants in thought and feelings and give further arrangement of the
issue. Subjective information accumulation strategies differ utilizing unstructured and semi –
organized procedures. Diverse techniques are utilized to do subjective research, for example,
singular meetings, perceptions, assemble exchanges, centre gatherings, and so on. In this,
example estimate is ordinarily little and members are chosen to satisfy certain criteria. Survey is
the best suitable strategy that help with enhancing and creating organization execution and
6

development level adequately. Quantitative research help in assessing singular conduct and
demeanour on certain point.
Quantitative Method: This strategy for the most part includes mathematical realities and facts,
numerical investigation of information gathered through surveys, polls and reviews. They centres
around social event numerical information and assessing it crosswise over gathering of
individuals or to clarify a specific marvel (Meredith and Mantel Jr, 2011). The point of doing
quantitative research is to assess the connection amongst autonomous and subordinate factors
inside a populace. Data is then given to organization by supervisors and after that they figure
promote methodologies.
Questionnaire
Name:
Age:
Gender:
Email:
Address:
Q1) Does the implementation of social media tools are effective for attaining growth for
firm?
Strongly Agree
Strongly Disagree
Q2) Which social media tools are frequently used by Telecom Plus for conducting its
marketing operations?
Facebook
Twitter
Instagram
Other social websites
Q3) What are the major benefits of social media tools that are derived by Telecom Plus?
Higher customer base
Enhance brand image
Customers loyalty
Q4) Does social media tools plays effective role in creating a good image of firm within the
market place?
7

Yes
No
Q5) Which is the most suitable method of marketing for Telecom Plus as to reaching at
higher position within the market?
Modern Method
Traditional Method
Q6) Which is the biggest beneficiary of effective social media management within the
business environment?
Customers
Suppliers
Employees
Management
Q7) Which age group of the society is most active on social media?
Children
Adults
Old age
Q8) What are the major need of implementing digital technologies within the work place?
Expansion of business
Developing sales and profitability
Increasing production
Q9) Q10) Recommend the major ways of transforming digital technologies in business
operations of Telecom Plus.
Questionnaire
Q1) Does the implementation of social media tools are effective for attaining
growth for firm?
Frequency
Strongly Agree 26
Strongly Disagree 4
Q2) Which social media tools are frequently used by Telecom Plus for Frequency
8

conducting its marketing operations?
Facebook 12
Twitter 10
Instagram 5
Other social websites 3
Q3) What are the major benefits of social media tools that are derived by
Telecom Plus?
Frequency
Higher customer base 10
Enhance brand image 10
Customers loyalty 10
Q4) Does social media tools plays effective role in creating a good image of
firm within the market place?
Frequency
Yes 25
No 5
Q5) Which is the most suitable method of marketing for Telecom Plus as to
reaching at higher position within the market?
Frequency
Modern Method 24
Traditional Method 6
Q6) Which is the biggest beneficiary of effective social media management
within the business environment?
Frequency
Customers 10
Suppliers 7
Employees 8
Management 5
Q7) Which age group of the society is most active on social media? Frequency
9

Children 7
Adults 15
Old age 8
Q8) What are the major need of implementing digital technologies within the
work place?
Frequency
Expansion of business 10
Developing sales and profitability 10
Increasing production 10
Q9) Q10) Recommend the major ways of transforming digital technologies in
business operations of Telecom Plus.
10

TASK 3
P5 Analyse research and appropriate tools and methods
Information can be spoken to for directing successful results or consequences of specific
ventures in better way. It is vital for Telecom Plus is to settle on amend choices while detailing
and creating particular reports. Alongside this, they have to examine entire information which
required to accumulated and gathered by 30 respondents of the country. This will help in creating
pertinent outcomes for particular sort of activities successfully.
Theme 1: The implementation of social media tools are effective for attaining growth for firm.
Interpretation:
As per the above given report it has been concluded that 26 out of 30 people strongly
agree with this statement that the implementation of social media tools are effective for attaining
growth and success for firm. 4 people are not agree with the same. Social media is consist to be
the major source which plays vast role in growth and development of firm.
11
Strongly Agree Strongly Disagree
0
5
10
15
20
25
30 26
4
Column B

Theme 2: There are various social media tools that are frequently used by Telecom Plus for
conducting its marketing operations.
Interpretation:
According to the description of the above given graph it has been evaluated that There
are various social media tools that are frequently used by Telecom Plus for conducting its
marketing operations. 12 out of 30 people select the option of Facebook, 10 people go with the
option of Twitter, 5 people select the option of Instagram and remaining people go with other
social websites.
12
Facebook Twitter Instagram Other social websites
0
2
4
6
8
10
12
12
10
5
3
Column B

Theme 3: There are various benefits of social media tools that are derived by Telecom Plus.
Interpretation:
As per the above mentioned report it has been determined that there are various benefits
of social media which are derived by the Telecom Plus. 10 people said that higher customer base
as per their opinion social media is effective in implementing higher customers relationship, 10
people go with enhance brand image and remaining people select the option of customers
loyalty.
13
Higher customer base Enhance brand image Customers loyalty
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

Theme 4: Social media tools plays effective role in creating a good image of firm within the
market place.
Interpretation:
According to the above given report it has been analysed that 25 out of 30 people are in
favour with this statement that Social media tools plays effective role in creating a good image of
firm within the market place. Remaining people are not in favour with the same. As a medium
size organisation it is required for Telecom Plus to adopt modern and advance technologies as to
enhancing the growth and development of firm at market place.
14
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 5: The most suitable method of marketing for Telecom Plus as to reaching at higher
position within the market.
Interpretation:
As per the description of the above given chart it has been concluded that as a medium
size business organisation Telecom Plus is focused on implementing modern business method as
to attaining higher growth and success at market place. 24 people said that modern method is
effective in attaining high growth and development and remaining people go with traditional
method.
15
Modern Method Traditional Method
0
5
10
15
20
25
24
6
Column B

Theme 6: The biggest beneficiary of effective social media management within the business
environment.
Interpretation:
From the above given report it has been concluded that there are various component
which are very much beneficiary of effective social media management within the business
environment. 10 people go with the option of customers, 7 people go with suppliers, 8 people
select the option of employees and remaining people go with the option of management.
16
Customers Suppliers Employees Management
0
1
2
3
4
5
6
7
8
9
10
10
7
8
5
Column B

Theme 7: In different age group people are using social media tools.
Interpretation:
According to the above given report it has been concluded that in today's modern era
large number of people are focused on using digital technologies in respect to enhancing their
knowledge and skills in the area of social media. 7 people go with the option of Children, 15
people select the option of Adults and remaining people go with the option of Old age.
17
Children Adults Old age
0
2
4
6
8
10
12
14
16
7
15
8
Column B

Theme 8: There is different need of implementing digital technologies within the work place.
Interpretation:
As per the above given chart it has been evaluated that there is different need of
implementing digital technologies within the work place such as expansion of the business,
developing sales and profitability and increasing production.
18
Expansion of business
Developing sales and profitability
Increasing production
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

P6) Appropriate recommendations as a result of research and data analysis to draw valid and
meaningful conclusions.
According to the report, it can be examine that internet based life assume indispensable
part in the business association as they can make mark picture through utilizing web based life
stage. Telecom Plus is managing in programming division and give different administrations in
regards to web planning, create programming applications and web arrangements and some
more. There are wide extent of internet based life for producing requests and expanding
gainfulness in well way. Telecom Plus is little and small scale endeavour which is recently new
companies and give distinctive programming administrations to the focused on gatherings of
people at sensible expenses in well way. They are concentrating on receiving new thoughts and
advances that can be useful for association achievement and they can likewise create higher
incomes through pulling in number of clients towards firms. There must be required to consider
web based life stage for advancing items or administrations, for example, Facebook, LinkedIn,
Instagram and sites with the goal that they can give appropriate informations. Telecom Plus can
likewise build its generosity or market picture by taking help of web-based social networking as
they can give legitimate informations in regards to new programming administrations, web
outlining or creating, programming applications and numerous other web arrangements with the
goal that they can make mindfulness and increment deals volume by pulling in more clients in
well way. This is a basic for the firm to build up the business and improve efficiency or
productivity in more compelling way. On the opposite side, there is greatest open doors for the
Telecom Plus to accomplishing achievement or foreordained objectives also with aides of new
items or administrations in the commercial centre. It has suggested that Telecom Plus ought to
give different servers, for example, devoted, VPS and Cloud registering with the goal that client
can without much of a stretch draws in for getting such administrations and fulfil their
necessities or needs. This will bolster in running business works in more smooth way so great
relationship can be kept up with focused crowds.
P7) Self- reflection of the work undertaken.
In the report various hypothetical perspectives were found out by me which is valuable
for show and can be helping for future purposes. I have considers various online life strategies
and methods for sorting out successful authoritative tasks. I understood that there are particular
techniques and procedures of web based life which can accommodating in setting of organization
19

administration and working of business productively. As indicated by the above portrayed report,
I have to create and influence Gantt to graph that assistance organization I settling real issues and
issues in different circumstances. Gantt diagram help in making and defining business
achievement and development which can utilized for drawing in expansive number of purchasers
towards administrations or products in legitimate way. At the season of building up this report, I
have been broke down that there are two strategy for information accumulation that incorporates
essential and optional. In essential technique, a large portion of the general population gather
revise information and data and some need other significant sources that incorporates creating,
studies and making survey in appropriate way.
Notwithstanding of hypothetical part, I have taken in a few viable learnings and exercises
that can be helpful for present and further purposes. I have discovered that internet based life can
be utilized for the activities working and comprehend adaptable utilization of online networking
productively. This have driven toward the best of method for investigation of genuine data and
important information and also examine it in more noteworthy way. I have figured out how to
learn method for information examination and translation is made. I considered diverse
information accumulation apparatuses, oversee registering framework, arranged Gantt Chart and
assess different strides of building a legitimate research that was helping and was central to deal
with an appropriate report. Alongside this, I have figured out how to fill in as a group to achieve
the report. Generally speaking, I have figured out how to outline or deal with a legitimate
business report or task.
CONCLUSION
Thus from the above discussion it can be said that digital technology plays a very crucial
part in the overall development as well as growth of the business in the longer run. It is equally
important that digital technology is used as an important tool for implementing various tasks in
the businesses in current era, which is quite competitive. Effective use of digital technology can
enhance the level of profitability of the company by enhancing its level of sales as well as
profitability in the longer run. Work separate structure isn't for a constrained field however can
be access to a field. Market examination helps organization in distinguishing ongoing patterns in
the market. This assistance in creating viable plans and destinations by organization and
auspicious achievement of objectives. It is for the most part used to for a graphical task plan.
This incorporates begin and end date, resources,scheduling assignment as indicated by time.
20

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Online
Organizing Your Social Sciences Research Paper: Quantitative Methods. 2017. [Online].
Available Through: <http://libguides.usc.edu/writingguide/quantitative>.
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