MKT 6800 - Digital Marketing Strategy Report for Tesco, 2021

This report presents a comprehensive digital marketing strategy analysis for Tesco, a major global retail brand. It begins with an introduction outlining the importance of digital marketing in today's competitive landscape. The report then delves into a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors and their impact on Tesco's digital marketing campaigns. The analysis further explores the role of the social web and branding in creating effective brand awareness, emphasizing the use of social media platforms. A significant portion of the report compares traditional and digital marketing approaches, highlighting their respective advantages and disadvantages. The report concludes with a summary of key findings and recommendations for Tesco's digital marketing strategy, emphasizing the importance of adapting to the evolving digital landscape. The report underscores the need for Tesco to leverage digital marketing to achieve its business goals and maintain a competitive edge in the retail industry.

Digital Marketing Strategy

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
Pestle analysis and relation to digital marketing campaign....................................................3
TASK 2......................................................................................................................................6
Social web and branding for creating effective brand awareness..........................................6
TASK 3......................................................................................................................................7
Traditional marketing and comparison with digital marketing..............................................7
Advantages and disadvantages for each.................................................................................9
CONCLUSION........................................................................................................................10
REFRENCES...........................................................................................................................11

INTRODUCTION
The digital marketing strategy can be understood to be widely essential as one of the
widely acclaimed stronger aspects competitively enabling business to be actively using
various promotion scenarios. TESCO is one of the largest brand within world retail brand
having large productive range of products and services expanded among varied horizons
globally. The report will be explaining pestle analysis and its interrelation on digital
marketing campaign parameters, further there will be discussion of social web and brand
development for creating new brand awareness . Report will be also further analysing various
metrics of traditional marketing and digital marketing factors where comparison will be
focused on. The various aspects of new working goals within detailed analysis which will
keep on larger scale innovation horizons , to be also evolved on new growth domains within
working parameters and also to evolve on new metrics for keeping up new goals developed
widely.
TASK 1
Pestle analysis and relation to digital marketing campaign
Tesco for bringing on competitive digital marketing efficacy has to also focus on
external macro environment domains which deliver larger goal advancement, new work
growth development determinants and also form stronger vision oriented scenarios. Pestle

analysis enables business competencies to be actively formed on new larger informative goal
development within creative horizons , also for gaining informative consumers goodwill.
 Political factors: The political stability for expansion into new countries and varied
parameters have strong role within stable business growth goals, enhanced vision
perspectives formed on among new political paradigms. TESCO based on BREXIT,
has been competitively heading on varied new scenarios for keeping up larger goals
aspects where revenue scenarios have stronger role to enhance its working vision
actively. The political stability has strong role to play new vision oriented domains for
creative strength which deliver quick growth and also to promote active functional
efficacy. Economical factors: The varying economic growth and new functional horizons of
economic rates, tax rates and interest rates also enable business to primitively develop
stronger efficacy among expansion within international domains. Expansion within
international economic scenarios globally enable business to be competent , grow on
larger vision oriented paradigms where TESCO has further scope for delivering new
diversion widely (Amankwah-Amoah, Boso and Debrah, 2018).
 Social factors: There shall be innovation among products and services as per new
consumer’s preferences for leveraging higher domains productivity for leveraging
competitive efficacy. There are varied new competitive factors developing within
TESCO where new brands are entering larger goals formatively to deliver new
innovation and productive goal widely, which will enable business to develop larger
determinants widely within larger metrics.
 Technological factors: New technology within production and business competitive
scenarios shall be developed strategically for leveraging larger goals widely among
commercial growth operational efficacy. Tesco within competitive business retail
industry has to productively bring on new keen growth within resources for
commercial growth domains, also leverage larger strategic management to form
informative commercial growth within international countries (Baker and Hart,2016). Legal factors: TESCO shall also focus on legal factors compliance within products
and services production among business scenarios where legal factors for keeping up
best safety standards shall be followed. The legal factors compliance deliver quick
growth aspects on longer scale developed on new competitive goals, where the legal

scenarios deliver quick growth parameter for revenue targets and also to promote
higher scaled efficacy on new horizons.
 Environment factors: The CSR factors completion within sustainable business
growth goals are widely essential for keeping up new informed determinants widely,
where TESCO shall also build strategic vision among operational metrics for gaining
stronger goodwill. There shall be more active steps taken by Tesco for bringing on
new growth development to deliver quick growth aspects widely among retail
industry, for bringing on commercial expansion on new horizons.
The digital marketing campaign will be enabling larger consumers target reach
for bringing new domains efficacy profoundly for delivering keen growth on
international parameters widely, where PESTLE analysis will enable quick growth
and strategic view. Digital marketing will enable larger commercial success among
working horizons, for promotional growth operations and also upscale resources
strategically. The digital marketing campaign shall also promote higher keen growth
determinants profoundly and also leverage new competencies worked on among new
quest goals, where TESCO by delivering quick innovation within products and
services, also promoting best technology innovation will be able to yield stronger
support for leveraging higher metrics of working goodwill among consumers market.
This factor also delivers focus on digital marketing aim for larger diverse domains of
stronger oriented scenarios and also forming stronger service among new horizons,
where the larger usage of digital promotions will enable market to be competent (Bala
and Verma, 2018).
It can be also analysed that by keeping informative scale efficacy metrics on
larger scenarios customers will be able to widely reach, also there will be in detailed
metrics framed for gaining larger leveraged horizons. The digital marketing also
productively brings on keen targets widely for commercial growth goals, to reach
among best consumers functional standards within creative efficacy horizons for up
scaling new domains widely. There is high growth among business domains widely
where new working horizons are technically working on for larger new growth targets
at TESCO, to evolve on larger informative grounds widely. These factors have in
detail analysed work growth efficacy within marketing parameters for profound
growth goals and new business digital standards which enhance market reach actively
within varied domains. TESCO by using best digital marketing aspects of new

functional marketing efficacy goals aims to promote larger work growth operations
and also deliver new strengths widely within business targets.
TASK 2
Social web and branding for creating effective brand awareness
The social web can be understood as set of social relations for linking people from
various segments based on in formative digital marketing scenarios widely and also to form
informative goals widely. Social web encompasses websites and software’s where there are
various aspects analysed to foster social interaction, for framing consumers strength actively
and also promote larger new keen strength . Branding of TESCO will be competitively
worked on among new pace metrics to deliver quick growth goals and potentially training
competent goals widely for promotional scenarios. The new digital platforms have build up
diverse platforms within social web for developing stronger market reach, new aspects of
competitive goals developed on larger informative promotion goals where effective brand
awareness will be promoted (Carvalhosa and et.al., 2017). Brand awareness will be able to
competently deliver quick growth operational metrics , within digital networks and social
digital communication horizons on which stable growth goals can be widely farmed on. It
can be also analysed that social web and branding speeds up market efficacy scenarios
impacting effective international market reach, with usage of social webs and larger
informative new efficacy horizons. TESCO social webs promotion will enable business to
be competently heading on new efficacy goals promoted within new scenarios, on which
there will be quick push to diverse market domains reach and also essentially for farming
larger innovation among monitoring. The social web also has made promotion scenarios
informatively wide within business scenarios, for monitoring reviews and also developing
smarter growth goals towards up scaling new creative promotion synergy.
Brand awareness also impotently brings wide competitive excellence within
commercial horizons where TESCO has been actively yielding stronger developed focus on
leveraged efficacy horizons, also to yield diversity within working goals towards which there
have been high focus working on. Social web promotion has given quick internal push
within the usage of digital media networking for TSECO products , services based on
innovative market reach and also to develop social web primitive scope. Social media
contests on Facebook, Youtube and many more digital platforms actively enhance working

vision among new horizons within brand value, profoundly creating new goodwill horizons
for brand within competitive space. It can be also analysed that social web has been analysed
as new functional domain where target consumers can be impact fully reached through social
media tools and also worked on within new horizons. Social media contests within working
domains of digital marketing, social web has been competently analysed as one of the new
digital pace for informative marketing among companies business scenarios for keeping new
functional goal development to be competent (Chaffey, 2019).
It can be also analysed that there are larger formation on developed on new
competency horizons which will develop informative goals profoundly for larger market
reach among audiences, to also perform stronger vision target aspects primitive to keep up
marketing demands active. This will also enable market determinants to be expanded among
larger pace of digital marketing scenarios which will leverage growth of brand value towards
global level. This factor also profoundly brings light to factor important for informative
market reach among various target consumers goal innovation, keen leveraged goal efficacy
horizons and to significantly develop larger functional pace within working profitability \
scenarios (Cateora, Gilly and Graham, 2020). TESCO will be able to formatively work on
profound scenarios with social webs and digital branding, for leveraging larger technical
growth operations with various interaction goals formed on communication among
consumers. The social webs and digital marketing has profoundly created new
communication channels among consumers within business perspectives for leveraging
higher informative functional strengths which will give stronger push to brand value.
TESCO within global retail industry aims to be competently wide and informatively strong
for bringing on larger diverse range of communication aspects, for framing stronger
informative reach among global scenarios.
TASK 3
Traditional marketing and comparison with digital marketing
The traditional and digital marketing have been profoundly taking strong place within
keen domains of larger pace horizons for leveraging higher work growth operational metrics
on which larger up scaled goals can be framed. Comparison can be analysed between both of
them by focusing on profound arenas where there are larger work innovation build on, where
it can be analysed as follows:

TRADITIONAL MARKETING DIGITAL MARKETING
 Traditional marketing has less reach
among business domains within
functional horizons, where larger
targets cannot be reached on, there is
limited pace within working
operational scenarios where work
growth active scale cannot be
experienced (Dastane, 2020).
 The digital marketing can be
understood to be widely essential for
operational efficiency through which
wide consumers market targets , can
be reached actively and also promoted
on new industry growth avenues. The
digital marketing will enable tesco to
be informatively wide among
business horizons, for larger work
growth reach and also for technical
efficacy parameters.
 Traditional marketing is less on
investment and also less on return
from investment, where there is
functional segments efficacy lacking
within operational promotion. It can
be also analysed that traditional
marketing has been also found to be
limiting growth among consumers
and also development scenarios are
widely lacking.
 The digital marketing is costly to
implement and also gives stronger
revenue standards within functional
parameters, as it delivers quick
growth efficacy horizons and also for
potentially targeting larger consumers
widely expanded. The revenue
profitability, goodwill domains are
strong for which TESCO mainly aims
to be working towards leveraging
higher productive targets widely (
 Desai, 2019)
 Traditional marketing lacks creativity
among working horizons, where there
is limited growth of company
promotion scenarios and widely the
reach of consumers scale is limited
which impacts goodwill horizons
widely.
 The digital marketing can be
understood on other hand as highly
innovative, interactive and creative
platforms for larger consumers
market reach and larger scale
expansion which competitively brings
TESCO larger business opportunities
to be framed on.

Advantages and disadvantages for each
 Advantages of digital marketing: The digital marketing has various advantages for
business growth efficacy among working domains, on which TESCO has larger
growth operational scenarios worked on for which digital marketing opens up various
platforms widely. The digital marketing can be understood to be widely competent
among new working horizons where consumers can be interactively approached,
widely promoted within vision oriented dynamic marketing efficacy goals. It enables
market expansion for TESCO, to competitively grow on new domains of larger goals
widely and to yield on new profound parameters widely.
 Advantages of traditional marketing: The advantages of traditional marketing is
however limited for company business horizons to experience, where there are less
commercial growth parameters and platforms for bringing on diverse consumers
market reach. It is not costly for company to implement traditional segments of
marketing as there is face to face conversations, also the market approaches goodwill
based on informative less diverse marketing standards (Dwityas, Mulyana., and
Putrianti, 2020). Disadvantages of digital marketing: The disadvantage of digital marketing is based
on fact that there is larger demand for strategic vision planning, larger capital required
to be implemented by company scenarios and also there is high cost involved which
makes sometimes it a costly affair for company. It can be also analysed that digital
marketing widely brings on wider risk factor along of finance, resources and also
upscale marketing domains through which keen growth goals have to be framed on.
 Disadvantages of traditional marketing: The disadvantage of traditional marketing
can be understood with the aspects where it widely lacks innovation among business
horizons to use as promotional tool, which lowers overall revenue goals widely. The
disadvantage widely lowers goodwill horizons for company to establish business
targets and also disable operational metrics of innovative keen growth. There is
disadvantage of less attractive, interactive marketing platforms among consumers
business scenarios for developing larger goals operational efficacy (Fill and Turnbull,
2016).
The above factors have in detail analysed various advantages and
disadvantages within traditional marketing , digital marketing where Tesco aims
to focus on evolving new digital horizons within working avenues for larger
informative goal innovation. Digital marketing has been found to be competently

bringing on higher work growth efficacy scenarios, leverage larger developed
profitability standards and also form new competitive goodwill. There are various
factors for bringing on effective usage of digital technology for keeping up informative
growth diversity for targeting consumers widely and be resourceful (Gaitniece, 2018).
CONCLUSION
The report has concluded various factors within digital marketing strategic
implementation for bringing on keen growth efficacy horizons , leveraging stringent
innovation and also profoundly bringing on larger informative growth at TESCO within
competitive domains. The report has concluded various factors of PESTLE analysis for
TESCO to evolve on new domains of competitive efficacy operations and also how digital
marketing campaign has profound influence on business development efficacy goals. Report
has also concluded further various aspects of social web branding for bringing on informative
growth efficacy among working horizons for leveraging larger goal innovation. The study has
further concluded detailed comparison of digital marketing and traditional marketing
parameters for larger work growth efficacy among working domains, where digital
marketing speeds up promotion operations widely. Traditional marketing on other hand has
been concluded to be less innovative and also primitive to bring on keen growth determinants
for developing smarter growth goals profoundly (Hanlon, 2019).

REFRENCES
Books and journals
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