Knowledge Exchange Project: Digital Marketing Impact on ThirdWay Group

This report investigates the impact of digital marketing on the productivity of ThirdWay Group, a real estate company facing communication challenges with clients. It begins by defining digital marketing and its importance, highlighting its cost-effectiveness and ability to enhance customer engagement. The literature review explores how digital marketing can improve business practices, customer satisfaction, and overall performance. The report then examines the specific impact of digital marketing on ThirdWay Group, noting its potential to increase profit margins and facilitate corporate growth. Furthermore, the report emphasizes the importance of digital marketing for developing strong customer relationships and improving marketing efficiency. The research aims to determine the concept of digital marketing along with reviewing its impact on overall productivity of a firm with objectives focused on the concept and importance of digital marketing, the overall impact of digital marketing on the productivity level of the ThirdWay group and some other effective ways of marketing and communication to ensure improved success for the ThirdWay group.

Knowledge Exchange Project

Table of Contents
Topic: Impact of digital marketing on productivity of a firm. A research project on ThirdWay
group................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................3
Research methodology.....................................................................................................................8
Data analysis and results................................................................................................................11
Recommendation...........................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

Topic: Impact of digital marketing on productivity of a firm. A research
project on ThirdWay group.
INTRODUCTION
Digital marketing can be consider as one of the effective and efficient process of
organisation in which is its promoting its practices and services through the consideration of
different digital tools. It has been analysed that there are several digital platforms which could be
consider by organisation for successfully performing marketing practices of business and it will
lead to enhance overall productivity of the organisation (Hagen and et.al., 2022). Digital
marketing is significant for providing various advantages to company that will assist in attaining
desired goals of organisation. this report is based on ThirdWay group. This is Real Estate
Company and it is providing effective services to its customers in order to meet their needs. It
has been analyzed that ThirdWay group is facing several issues in its performance due to lack of
effective communication with its clients. In this report impact of digital marketing practices in
order to improve overall productivity level of organization has been analyzed.
Overview of company and issue
ThirdWay group is a commercial real estate company having specialization in
architecture, real estate investment, technology, furniture, workplace consultancy and design-
and-build practices. This organization was founded in 2009 and having its headquarter located in
London, UK with around 50-150 employees. Thus, ThirdWay group is a SME that is tend to
deliver end-to-end property solutions. It has been analysed that reduction in the productivity
level is being faced by the ThirdWay group due to having lack of effective communication ad
interaction with its clients. Thus, current study is based on impact of digital marketing in
improving the overall productivity level of a firm.
Project background and business case
This project is based in the the concept of digital marketing along with reviewing its
impact on overall productivity of a firm. Digital marketing is one of the crucial and essential
strategies of organisation that will lead to provide several benefits (Varma and et.al., 2022). The
utilization of digital marketing strategies straightforwardly affects profit edges and the capacity
of a business to develop. Digital marketing can bring a ton of chances and development to
organizations. There are different tools of digital marketing that could be consider by
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organisation to improve communication level with its customers along with this help in
enhancing its productivity. It can prompt openness and more deals. All things considered, your
objective as an entrepreneur is to expand your profit. Marketing has forever been tied in with
interfacing with your crowd perfectly located and brilliantly. Today, that implies you want to
meet them where they are as of now investing energy. Digital marketing is reasonable than
traditional marketing. It has been determined that digital marketing practices will help
organisation to carry out marketing practices in effective manner as well as communicating its
products or services in appropriate manner (El Refae and Nuseir, 2022). Assuming are a
business that has restricted assets, lacking through cash to publicize traditionally is not sufficient.
Indeed, even the need to print flyers for business is costly and ineffective. In order to
successfully and effectively conduct organisational practices respective company needs to
consider digital marketing practices for improving organisational practices.
Research aims
The main aim of current study is, “To determine about the concept of digital marketing
along with reviewing its impact on overall productivity of a firm.” A research project on
ThirdWay group.
Research objectives
 To determine about the concept and importance of digital marketing.
 To review about the overall impact of digital marketing on the productivity level of the
ThirdWay group
 To investigate about some other effective ways of marketing and communication to
ensure improved success for the ThirdWay group.
Research questions
 What is meant by the concept of digital marketing along with its importance?
 What overall impact of digital marketing is seen on the productivity level of the
ThirdWay group?
 Which can be some other effective ways of marketing and communication to ensure
improved success for the ThirdWay group?
Research rationale
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Digital marketing is consider as significant business strategy that will lead to provide several
benefits and advantages to organization for increasing its business practices. It is important for
company to consider digital marketing practices in order to improve its productivity level.
Digital marketing assists you with contacting a bigger crowd than you could through traditional
techniques, and focus on the possibilities who are probably going to purchase products or
services. Through digital marketing practices respective company will be able to significantly
communicate with its customers along with this it will lead to enhance business performance
level. Furthermore, it's not unexpected more financially savvy than traditional publicizing, and
empowers you to gauge accomplishment consistently and turn as see fit. Through the support of
digital marketing practices company will be able to attain desired goals.
Literature review
 To determine about the concept and importance of digital marketing.
As per the views of author ... (2021), it has been analysed that digital marketing is
significant strategy that will lead to enhance and improve business practices. Through the
support of digital marketing activities company will be able to enhance customer
satisfaction level (Kanapathipillai and Kumaran, 2022). There are digital marketing
instruments accessible internet based that marketing professionals use for their web based
marketing stages. A portion of these apparatuses will assist organizations with keeping an
eye on their opposition. Digital marketing is consider to be important for effective
communication with potential customers. it has been analysed that digital marketing is
very important concept that needs of be consider by organisation as there are numerous
consumers do practically all of their shopping on the web. Digital marketing allows you
to speak to these individuals and accordingly extend the span of your organization.
Between Google Shopping Ads and brand mindfulness crusades, you can extend memory
and lift sales. Through the support of digital marketing practices company will be able to
attract more and more customers towards company and lead to enhance overall
performance of organisation. it has been analysed that digital marketing allows company
to communicate straightforwardly with the clients who see your content, eminently
through website comments, messages, reviews, and social media posts. This shows those
clients that you care concerning what they say and think, driving them to feel regarded
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and a piece of the local area you're building. It additionally permits organisation to
assemble important data on clients' responses and inclinations. It is very important for
organisation to enhance digital marketing practices in order to improve overall
capabilities and potential to conduct business practices in significant manner. Perhaps the
main motivation digital marketing has become so significant is the engagement it carries
- you can chat with your planned and current clients, answer questions and resolve issues.
It has been analysed that through significant digital marketing practices company will be
able to develop strong relationship with its customers along with this it will lead to
enhance overall performance of organisation. Organisation can likewise collaborate with
a more extensive audience, meaning you can accomplish something other than sell. It has
been analysed that the right digital marketing strategies are essential to both new and set
up online business organizations as they are instrumental in making the organization
stand tall in a horde of its rivals (Bahirat, 2022). The significance of digital marketing is
verifiable and it will lead to improve overall performance level of organisation. It is
gradually becoming essential to businesses. They can likewise settle on web-based digital
marketing courses which are thorough and loaded with enlightening recordings. Gaining
whenever the timing is ideal from the solace of your home or taking part in end of the
week temporary job meetings, even while you work at one more job during the non-
weekend days, is an immense advantage of seeking after internet based digital marketing
courses. Through this it has been analysed that digital marketing is essential and it will
lead to have positive impact on organisational practices.
 To review about the overall impact of digital marketing on the productivity level of the
ThirdWay group.
According to the views of author it has been analysed that digital marketing will lead to
have major impact on overall productivity level of ThirdWay group. Digital marketing
has everlastingly modified the manner in which organizations work just as communicate
with their clients (Indiani, Sudiartini and Utami, 2022). The usage of digital marketing
strategies likewise straightforwardly affects profit edges notwithstanding the capacity of a
business to develop. It has been analysed that through digital marketing activities
respective company will be able to enhance overall practices of organisation along with
this improve ThirdWay group company to attain desired goals. Through modern
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technological advancement and development, little and medium-sized enterprises do
anything that they can to safeguard the truth for the rest of society. To catch a developing
and profoundly rewarding Internet commercial center, physical organizations are either
adjusting their organization model to a web-based one or are extending set up marketing
exercises through digital marketing strategies. It has been analysed that digital marketing
activities will lead to improve performance level of organisation it will help in attracting
large number of customers towards business. Digital marketing re-appropriates and
developments give organizations the main potential for sustainability, endurance, and
surprisingly corporate development in the digital field to which they are driven. It has
been identified that digital marketing practices are very helpful for developing strong
relationship with potential customers (Asi and et.al., 2022). This will lead to have
positive impact on organisational capability to increase its performance and develop
better relationship with is customers. It has been broke down that computerized
showcasing is any action done using any electronic media towards the headway of work
and items. This is an in a general sense web based activity highlighted selling product or
offering sorts of help. This is view as extremely financially savvy approach of leading
showcasing rehearses alongside this drawing in an ever increasing number of clients
towards business. Showcasing and publicizing cost is one of the best money related loads
that organizations need to bear. While huge organizations probably won't experience such
a ton of trouble giving out millions for showcasing and advancement, for private
endeavors, this may be unimaginable or a terrible awful dream. Showcasing through
advanced stages offers a more sensible choice rather than the customary methodology.
They make as much effect yet costing way less so ThirdWay group company will be able
to improve its profitability (Muniroh and Alliyah, 2022). Digital marketing is crucial part
of organization and it will lead to improve performance level of company in order to
attain desired goals. The achievement or in any case of a digital mission can undoubtedly
be discovered. Contrasted with traditional techniques where you need to stand by weeks
or months to assess the veracity of a mission, with a digital mission you can know very
quickly the way that an advertisement is performing. So through this it has been analysed
that digital marketing is very effective as compare to traditional marketing practices. it
has been analysed that digital marketing practices will lead to increase capability of
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organisation to attract more and more customers towards company in order to increase
sales. Through this it has been analysed that digital marketing practices will lead to have
positive impact on ThirdWay group company as it will lead to increase sales and
profitability of organization. The data on the show of a commercial will enlighten a
business on the most ideal way to proceed. For an advancement campaign that is
performing honorably, it is easy to place more in it with essentially a tick. Through this it
has been broke down that advanced advertising exercises are view as critical to further
develop showcasing or limited time exercises of ThirdWay bunch. However, for an ad
that isn't passing evident on to shape, it might be changed moreover or stopped without a
doubt without any problem. In traditional marketing, it is more unbending as a heap of
desk work should be marked and by and large, these arrangements are on a long or
medium-term premise (Ekasari and Mandasari, 2022). So regardless of whether a
mission is not proceeding as trusted, supporters will in any case need to hang tight for the
lapse of the concurred period. Digital marketing assists with producing higher income
contrasted with traditional marketing channels. Little and medium enterprises utilizing
Digital Marketing procedures will have triple times better possibilities extending their
labour force and business. Digital marketing assists ThirdWay group business with
utilizing procedures and strategy that won't just draw in more rush hour gridlock to
ThirdWay group business yet quality traffic which will engage and change over
additional. Through this it has been analysed that digital marketing will lead to have
major impact on overall performance and productivity of ThirdWay group. This will lead
to increase business practices along with this able to attract large number of customers
towards business. It has been analyzed that digital marketing activities will assist in
attracting large number of customers towards business as well as help in improving
business practices.
 To investigate about some other effective ways of marketing and communication to
ensure improved success for the ThirdWay group.
As per the views of author it has been analysed that there are different effective and efficient
ways of marketing and communication that will assist in ensuring improved success for the
ThirdWay group. Marketing and communication is very important and crucial part of
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organization that will assist in attracting large number of customers. It has been determined that
ThirdWay group company needs to carry out significant marketing and communication practices
in order to provide accurate information to its customers along with this help in meeting desired
goals. Digital marketing is any marketing drive that leverages online media and the internet
through associated gadgets like mobile phones, home computers, or the Internet of Things
(Astuti and Nurdin, 2022). Normal digital marketing drives revolve around dispersing a brand
message through web search tools, social media, applications, email, and websites. Today, digital
marketing often centers around arriving at a client with progressively change arranged messages
across different channels as they drop down the sales funnel. Digital marketing practices are
significant for attracting and influence large number of customers towards business. In a perfect
world, marketing groups will actually want to follow the job every one of these messages and
additionally directs plays in arriving at their definitive objective. It has been determined that
there are several digital marketing strategies that could be consider by ThirdWay group company
such as -
 Social media – This could be consider as one of the most effective digital marketing
practices as there are large number of customers who are using different social media
sites. Social media stages license advertisers to show up at their potential outcomes in a
swarm of ways. Regardless, showcasing gatherings can use these channels to fitting paid
ads and upheld content. Each stage has a way for showcasing gatherings to make paid
commercial missions and piece clients so these advancements appear on the feeds of
vested party people. While each stage is remarkable, most have limits that license
showcasing gatherings to place commercials taking into account area, work title,
interests, progress in years, etc Social media is similarly an uncommon technique for
propelling things or resources normally to your aficionados, and draw in with customers.
Chances are, people that follow your picture via web-based media have likely purchased
from you previously. Speaking with them via online media or tending to client care
arranged requests is an unbelievable technique for ensuring continued with commitment
with the brand and foster positive experiences and client faithfulness.
 Influencer marketing - Another viable method for saddling digital channels to arrive at
ideal interest groups is with influencer marketing. Brands can cooperate with famous
people, locales, or others that are viewed as specialists in their field, that share
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comparable qualities. Brands can then arrive at these influencers' supporters with marked
content and offers. Influencer marketing is certifiably not a spic and span idea as brands
with huge spending plans have paid big names to advance their items for a really long
time. In any case, when clients avoid traditional marketing and incline toward social
channels and new types of digital marketing, another marketing type by means of online
influencers has showed up (Astuti and Nurdin, 2022). Influencers, because of their
enormous reach, can broaden brand openness and raise brand mindfulness. As an
influencer recommends or advances your image, their devotees will likely pay heed.
Moreover, ideas from a famous influencer are often seen more authentic. Working with
influencers empowers you to slice through the commotion and drive their adherents to
your image. It expands greater perceive ability to your image and helps assemble
significant web-based discussions about it.
 Email marketing - Email marketing efforts permit associations to remain to remain
related with conceivable outcomes and clients, sending them re-tried leaflets or offers
considering past shopping history or brand commitment. In case an individual has related
with several your undeniable touch focuses. Email advertising bases on holding existing
clients, similarly as obtaining new ones. It's an amazing method for building brand care,
remaining with your top-of-mind, and engaging repeat purchases. A highlight of email
advertising is making and refining your missions, similarly as fostering your crowd. Like
substance showcasing, email promoting moreover bases on giving clients significant
information if not, people wouldn't remain purchased in. It is significant for ThirdWay
bunch Company to consider email showcasing rehearses with the rationale of upgrading
and working on authoritative practices in critical way.
Research methodology
This can be describe as the process that is consider in order to collect information and data
about the research topic. It is essential for researcher to consider right and appropriate data so
that research practices could be effectively conducted.
 Research philosophy – This can be describe as the belief according to which different
practices of the research could be conducted. There are different types of research
philosophy and in this researcher is using of the positivistic philosophy has been
proposed for current study as it support a practical and systematic way of investigation.
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 Research approach – Research approaches can be classified on the basis of deductive and
inductive research approach. It has been analyzed that through the selection of accurate
research approach investigator will be able to attain desired goals. Further, use of
deductive approach has been also proposed to have better scanning and testing of set
objectives.
 Research method – It is essential for researcher to consider accurate research method so
that right and accurate research practices could be performed. Along with this, use of the
quantitative nature of the research method has been proposed as it supports easy
collection of data and its effective presentation to meet the review and analysis set
objectives in better manner (Astuti and Nurdin, 2022). Through this research will be able
to gather in depth and appropriate information about the research topic.
 Research strategy – Research strategy can be express as the action plan that is consider
by researcher in order to find information about the research topic. Further, use of the
survey strategy has been proposed for current study which support easy data collection
with the help of questionnaire. Through the consideration of this research investigator
will be able to gather information from different respondents.
 Data collection method – Data collection method can be explain as the way of finding
required set of data in order to attain required goals. It has been determined that use of
standard procedures as well as authentic system of data collection that are made by the
investigator to assurance social affair of important and dependable agreement of gathered
data. Data collection method that is used of both primary as well as secondary source of
data collection has been also proposed. Primary data collection method help researcher to
find accurate and appropriate information about the topic. In this survey strategy that
been consider in order to find information from different respondents. Secondary method
of data collection includes books, journals, articles and online information. In this
research practices investigator is considering both primary and secondary method of data
collection
 Sample – It is important for researcher to consider accurate sample that is significant for
representing whole population. In this research practices investigator is considering 40
sample size that has been selected form simple random sampling practice. Through this
investigator will be able to collect accurate information about the research topic.
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