Digital Marketing Tools: Promotional Impact & Communication Strategy

This presentation explores the role of digital marketing tools in enhancing communication strategies within organizations. It reviews various tools, including social media marketing and infographics, highlighting their significance in improving communication effectiveness. The presentation emphasizes how these tools contribute to promotional aspects and the overall marketing mix, using the example of the technology company Happily to illustrate the successful implementation of social media marketing. It concludes that digital marketing tools, particularly social media, are crucial for elevating the reach and impact of communication strategies, enhancing both communication and promotional activities through evidence-based and attention-grabbing content.

Digital Marketing

Table of Content
 Introduction
 Review of various digital marketing tools
 Contribution of digital marketing tools in promotional aspects and communication
strategy of several company
 Conclusion
 References

In current business environment it is essential for every company to use an effective
communication strategy for improving interactions with their consumers , external
contacts and workforce. For construction of an effective communication strategy digital
marketing concepts are utilized Digital marketing methods such as social media
marketing enhance the effectiveness of communication strategy implemented within an
organization This presentation includes review of several digital marketing tools and their
significance to the communications strategy. Apart from this effectiveness of such tools
as promotional element of the marketing mix of several organizations is explained in this
presentation.
Introduction

Review of various digital media marketing
tools
Digital marketing in the current globally connected atmosphere is a crucial marketing
strategy developed at every organization This concept includes various tools such as
social media marketing, email marketing, search engine marketing and many others .

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This creates higher response rate from targeted viewers as it is easier to incorporate stories which
enhance creative dispersal of even boring data to the consumers and external contacts which needs to
be communicated . Due to their ability to create a narrative format infographics can be used in lot of
creative ways which enhance the emotional power associated with each information posted by the
company on various social media platforms. Infographics are easy to share and reach a higher
number of people when compared with posts which only contain textual elements.

Contribution of digital marketing tools in
promotional aspects and communication
strategy of several company
The technology company Happily has successfully used social media marketing and info-
graphics tools to improve their promotional campaigns and communication strategy. This
social media marketing tool has given the company ability to disperse information of
services offered by their application in creative and persuasive ways.

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This has not only improved consumer engagement and satisfaction with their application but also
enhanced their communication strategy as the consumers and potential consumer groups can easily
understand the ideas presented by the company and any updates or events held by the company. The
human touch of the communication methods has immensely improved by social media marketing as
the company is able to join various groups and communities of people with potential to become loyal
consumers and interact without interruption from any spokesperson or advertising agency which
elevates the response from consumers by huge amount.

Conclusion
From the above presentation it is concluded that digital marketing concepts
such as social media marketing is useful in elevating the reach and
effectiveness of the communication strategy implemented by the company.
Various social media tools such as infographics and visual content is useful in
communicating with evidence based and attention grabbing content which
elevates both communication and promotional strategy of the enterprises.

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Parker and et. al., 2019. Should employees be “dooced” for a social media post?
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Research, 103. pp.1-9.
Parsons and Lepkowska-White, 2018. Social media marketing management: A
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References

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