This report focuses on digital marketing strategies to attract customers, particularly within the tourism sector. It begins by defining digital marketing and emphasizing its importance, especially in connecting with customers online. The report then highlights the significance of social media platforms in the context of the tourism sector, explaining how they facilitate audience engagement, brand awareness, and revenue generation. The main body of the report outlines various digital marketing methods, including the use of platforms such as Instagram, Snapchat, TikTok, and YouTube. The conclusion reiterates the critical role of digital marketing and social media in promoting products and services effectively. References include academic sources that support the concepts discussed in the report.
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