Research Project: Digital Marketing on Trailfinders Limited

This research project investigates the influence of digital technology on the travel and tourism sector, specifically focusing on Trailfinders Limited. The study explores the impact of internet marketing on key operations, examining how digital marketing affects customer reach, destination promotion, and the generation of ratings and reviews. The research utilizes survey data to analyze the opinions of respondents on the awareness and benefits of digital marketing. Key findings indicate that digital marketing plays a crucial role in enhancing tourism and expanding customer bases. The report also discusses the research methodology, including aims, objectives, research questions, and the implementation of digital marketing strategies, along with the challenges faced. The conclusion highlights the transformative effect of digital technologies on business operations within the tourism sector, emphasizing the importance of digital marketing for reaching target audiences and identifying new travel destinations.

RESEARCH PROJECT
(The influence of digital technology in the travel and tourism sector)
Theme 3: Impact of internet marketing on key operations
Q5) What is the impact of internet marketing on key operations of Trail
Reach targeted customers
Promotes the destination
Generates ratings and reviews
Interpretation: From above graph, it has interpreted from feedback
of 6 respondents out of 20 that reaching targeted audience is the
main impact of internet marketing. While other 8 are forced to
promote destinations and remaining 6 for generating ratings and
reviews.
THEME 4: Implementation of digital marketing will prove
beneficial
Q8) According to you the implementation of digital marketing
Trailfinders in enhancing its customer base?
Yes
No
Interpretation: It has analyzed from this graph that 17 out of 20
respondents are believed that digital or internet marketing will help
Trailfinders in increasing its online presence on online channels.
While remaining 3 are stated to develop challenges first, for
improving in marketing procedures.
Introduction
With the innovation in digital technologies, the rules of operating different
operations like marketing, human resource and more, completely changed in
organisations. In travel and tourism sector, technology like internet marketing helps
organisations This would provide advantage to companies to reach their targeted
customers more easily.
It has been concluded from this research that digital
technologies are referred to major factors which have entirely
altered the way in which business carry out their operations at
modern world. Through evolvement of tourist industry, digital
technology has altered the way through which travel sector operated
their activities. Organisations that are dealing within this sector will
furnish quick access to tourist through which they can identify new
destination for travelling and also the suitable method to reach
there.
Aim:
““To determine the influence of digital marketing on tourism industry”. A study on
Trailfinders Limited.”
Research Objectives:
To evaluate the role of digital marketing in tourism sector.
To identify how digital marketing helps in enhancing tourism.
To examine the challenges faced by Trailfinders in implementing internet marketing
in business.
To determine the benefits that Trailfinders gain by internet marketing at global
level.
Research Questions
•What is the role of digital marketing in tourism sector?
•How digital marketing helps in enhancing tourism?
•What are the challenges faced by Trailfinders in implementing internet marketing
in business
•Determine the benefits that Trailfinders gain by internet marketing at global level?
Interpretation
THEME 1: Aware about the concept of digital marketing
Q1) Are you aware about the concept of digital marketing? Frequency
Yes 17
No 3
Interpretation: Today, digital marketing has considered as one of the important concept, that has really transformed the way
of promoting business and influence customers towards products and services. As per the above feedback, it has been analyzed
that out of 20 respondents, 17 are familiar with concept of internet marketing and its importance in organization. While,
remaining 3 are not familiar with same
THEME 2: Digital marketing helps organisations in increasing tourism
Q2) Do you think that digital marketing helps organisations in increasing tourism? Frequency
Agree 16
Disagree 4
Interpretation: Interpretation: As per above feedback of respondents that are 16 from 20, it has been interpreted that they also
agreed on concept of digital marketing play important role in enhancing tourism. While remaining ones are not agreed with
same, they have different thought that state that digital marketing may bring more challenges of Trailfinders in running
business successfully at online level.
Aims and Objectives
Conclusion
Research Methodology
Research philosophy- Research philosophy assists in acknowledging the ways
through which data is gathered, analysed and utilized for investigation purpose.
This technique is utilised for interpreting the data through which effectual outcomes
can be attained from research
Research design- Research design refers to framework of diverse techniques or
methods that are being used by researcher or investigator for combining various
aspects of research in systematic as well as logical manner by which research
problem can be solved in an efficient manner.