Digital Marketing Audit Presentation: Unilever's Analysis

This presentation provides a thorough digital marketing audit of Unilever, a multinational consumer goods company. It begins with an introduction and background of the company, highlighting its diverse product range and global presence. The analysis then delves into the macro digital environment, assessing Unilever's competitors and their digital marketing approaches, followed by an examination of the micro digital environment, focusing on Unilever's current marketing activities across various channels, including social media and advertisements. The presentation also explores the 10 C's marketing model, applying each element to Unilever's strategies. The conclusion summarizes key findings and emphasizes the importance of digital marketing audits for brand image development. The presentation references various sources for supporting evidence and further reading.