A Case Study on the Impact of Digital Marketing on Wexas Tourism

This report presents a case study on the impact of digital marketing techniques on Wexas Tourism. The study investigates the influence of digital marketing on Wexas Tourism's operations, focusing on the role of social media platforms like Facebook, Twitter, and Instagram in attracting tourists. The research utilizes graphs and charts to analyze the impact of online booking systems and social media strategies. The analysis reveals that digital marketing tools and online booking systems are beneficial for Wexas. The report also highlights the importance of launching applications to facilitate customer bookings and the need to evaluate the effectiveness of social media tools in expanding the customer base. The findings suggest that digital marketing strategies can positively influence Wexas Tourism's business activities and customer acquisition, providing a framework for future growth and operational improvements. The report concludes that the efficient use of digital marketing and social media platforms is critical for the success of Wexas Tourism. It also emphasizes the need to constantly evaluate and refine these strategies to maximize their impact.

To determine the impact of digital marketing technique on attracting various tourist – A case study on
Wexas Tourim
A research project specification is helpful
in order to craft and frame better study in
account so that effective and efficient
outcome could be drawn. It is really
essential for a successful project to
outline certain specifications properly
through which better investigation and
research get done. Thus, this work as a
blueprint or future consideration so that
each and every aspect get done properly.
Aim
“To determine the impact of digital marketing technique on
attracting various tourist – A case study on Wexas Tourim”
Objective
• To identify the impact of digital marketing on business
activities of Wexas Tourism
• To analyse the role of digital marketing on attracting
tourist
• To measure the aspect of relationship between digital
marketing and attracting various tourist
Research Questions
What will be the impact of
digital marketing on operations
of Wexas Tourism?
What is a role of digital
marketing on attracting tourist
for Wexas Tourism?
Which are the measure of
aspect in evaluation
relationship between digital
marketing and attracting
various tourist?
Wexas Tourism needs to implement and determine
marketing facilities of business and need to
implement digital marketing strategies properly.
This enable management to gain growth so that
optimum performance of operations would get done
in suitable and define manner.
Yes No
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Another aspect before implementing any
commencing strategy is future consideration.
Business need to implement and determine
future aspect properly and evaluated that digital
marketing will reflect positive attribute on
business activities which enable in gaining and
deriving maximum return outcome in frame of
manner.
Positive Negative
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On the basis of define graph and
chart, it get identify that
Instagram and Twitter are
beneficial marketing tool. They
both enable in reaching
maximum number of customers
so that define outcome could get
assess properly. Thus, Wexas
could utilise both of them in
better and define manner of
frame properly.
Facebook Twitter Instagram
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Many individuals found that online booking is most
convenient aspect for the enhancement. Thus, it
found that booking of tickets getting and become
easy in manner where Wexas used to launch their
application so that they are going to facilitate and
provide platform to each and every individual in
order to book tickets.
Yes No
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On the basis of presented graphs and
charts, it clearly found that social media
techniques are helpful in order to made
operations better. It is really important for
Wexas to launch and evaluate importance
of social media tools in order to reach
wide range of customers. This result in
proclaiming beneficial aspects in nature of
frame for future and growth of association.
Yes No
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Although, it really determine and
interpret that business needs more
adequate and appropriate functioning
with better marketing techniques.
Hence, digital technique is helpful in
order to modify the business area
properly so that effective assessment
of operations get done. Wexas
Tourism have to estimate this
digitalisation marketing concept better
so that efficient results get drawn.
Agree Disagree
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