This business plan outlines the strategy for CORTEX Digital Media Agency, focusing on its launch in the Gulf region. The plan includes a detailed overview of the business objectives, strategic model, marketing plan, financial projections, and operational model. The strategic model encompasses the vision, mission, products, core values, and a four-pillar strategy (People, Innovation, Excellence, Growth). The marketing plan features SWOT analysis, market positioning, and the marketing mix. Financial projections cover cost and revenue models, break-even analysis, and a three-year financial forecast. The operational model addresses industrial structure, workflow, and resource acquisition, including recruitment, procurement, and funding strategies. The agency aims to leverage augmented reality technology to enhance customer experiences and achieve a leading position in the digital media market within six months. The plan emphasizes building strong client relationships, capitalizing on market opportunities, and strengthening human capital through employee development and incentives.