Digital Media and Employee Relations at Babcock International: A Study

This report examines the effectiveness of digital media in fostering employee relationships within Babcock International. The research investigates the impact of digital media on employee relations to enhance productivity and profitability. It includes an introduction outlining the aims and objectives, a comprehensive literature review, a detailed research methodology (including a descriptive research design and quantitative data analysis), and the results and findings. The report explores the pros and cons of digital media, analyzes its impact on sales ratios, and provides recommendations for Babcock International. The study employs a deductive approach with a focus on quantitative data collected from a sample of 30 respondents using a simple random sampling method and questionnaire. The findings highlight the importance of digital media in modern communication and its potential for improving employee engagement, sales, and competitive advantage. The report also considers ethical considerations and potential drawbacks of digital media usage.

Contemporary

BABCOCK INTERNATIONAL
Executive Summary
This research is based on effectiveness of digital media technology in order to make
employee relationship appropriate and effective. Managers of a company have to take
appropriate and suitable steps properly in order to make things correct and enhance profitability
and productivity of business. In this project, it is completely proved that digital technology plays
an effective role in order to enhance effectiveness of an association. Through this Facebook is
one of a best platform through which business can make their activities appropriate and effective
in nature. Oral communication chain get followed by an association which takes lots of time. To
overcome this thing business need to make their process more and more flexible in nature.
Hence, management have to take suitable steps to get rid from these consents in an appropriate
and effective manner.

Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
RESERACH METHODOLOGY.....................................................................................................7
RESULTS & FINDINGS ...............................................................................................................9
DISCUSSION & ANALYSIS ........................................................................................................9
CONCLUSION..............................................................................................................................16
RECOMMENDATION.................................................................................................................17
REFERENCES..............................................................................................................................18
Appendix........................................................................................................................................19

INTRODUCTION
Business project are based on various plan and activities which have to take in account by
management in an appropriate manner. This research is based on analysing the effectiveness of
digital media for making employee relationship so that maximum outcome could be gain
properly. This project includes an association which is a public sector support service
organisation and have good market share as well by providing proper information – Babcock
International (Jiang, Luo and Kulemeka, (2016). They are mainly dealing in Land, Aviation,
Marine etc. Thus, management want to conduct an investigation under which they are going to
identify the impact of digital media communication in employee relationship so that more
absolute quality services will lead to deliver through high skilled personnels. In the year 2016
company annual revenue is £4.8 million which stated that they are in good position and whole
association is working towards right direction.
This project is important for the purpose of enhancing productivity and profitability of an
organisation through which every goal and target get ascertain properly. Every business need to
implement the digital media communication process because it push all employees to share their
views and ideas with management in an appropriate manner so that better and appropriate
outcomes could be gain. There are various aims and objectives get prepared by the management
on the basis of significance of investigation properly Lamm and Meeks, (2009). Babcock
International wants to implement a platform where digital media communication support them in
order to make effective relationship with employees and other staff member so that appropriate
modifications would be carried down.
Aims: It is a major goal on which whole things are completely based on. For preparing
various objectives and targets, investigator have to prepare an aim which facilitate them an
option to bring whole project outcome properly. This project is based on Babcock Internation
with a clear aim:
“To identify the effectiveness of digital media in order to make employee relation – A case study
on Babcock International”.
Objectives: These are the common targets on which whole project is getting done in an
appropriate manner. these should have to follow properly so that whole project outcome would

be gain in an appropriate and effective manner. The objectives for Babcock International are
described as follow:
 To evaluate the importance of digital media in modern world to create appropriate
relation with employees
 To identify the pros and cons of using digital media tools
 To recommend various ways by which Babcock international can enhance their sales
ratios and achieve competitive gains
Every research project includes several aims and objectives which are helpful in
organising investigation in an appropriate manner. This is helpful in making the things correct in
nature so that whole project questionnaire get framed. This enable them in conducting further
operations in an appropriate manner. Following are the research questions in order to consider
the Babcock International to identify the effectiveness of digital media communication in
employee relationship:
 What is the importance of digital media communication in making employee
relationship?
 What are the positive and negative factors of using digital media?
 How the Babcock International will lead to enhance their sales ratio and gain competitive
advantage?
LITERATURE REVIEW
This section provide opinion and perspective of various famous scholars in order to
analyse the gap between different research. Although, for concluding a better and effective
outcome it is essential to include diverse number of options into investigation through which a
beneficial decision will be carried down. Hence, a researcher have to investigate various books
and journals articles properly so that they are going to make operation proper along with
understand various aims and targets perspective and reason properly as well. Management of
Babcock International have to include various authors opinion and view to get best solution for
making effective relationship with employees by using digital media. For this, all positive and
negative essentials have to derive properly and analyse its impact as well.
According to Nguyen and Cragg, (2012) digital media is cost effective in nature as well
as it is less time consuming as well. Digital media provide support in interacting with more than
1 people at a time so that they are going to make operations more effective and appropriate in

nature. Digital media is important for the business concern in order to make employee relation
because with this, management will going to communicate a same thing in an association
through digital media technology.
As per the point of Payne, (2014) digital media enhance the working capacity of an
individual because all new time people are heavy addicted of digitalise thing. Thus, they are
become more creative and dedicated towards working which facilitate them an option to bring
new changes in this present world.
Hence, digital media work as an important tool through which better and appropriate
relationship with employees could be maintain. This factor support in enhance the growth and
sales properly.
From the perspective of Sekaran and Bougie, (2016) digital media is a best source to deal
with various employees of an organisation in order to make things correct and appropriate in
nature. Hence, there are various pro and cons are also related with this subject whom have to get
identify properly.
One of a major advantage of using digital media is to reach more and more number of
employees at one time. This facilitate in controlling the cost and gain ideas of various employees
as well on one time frame. Along with this, another major pro of using digital media is to make
decision making process more appropriate and frequent in manner. This enable business to grow
and resolve all issues which are taking place in an organisation properly so that productivity get
enhance.
On the basis of Hussein, (2015) view, cons in digital media always affect business and
its related constraints. Hence, management have to determine all such cons properly so that they
are going to gain trust and faith of each other in order to push business towards positive
direction. One of a major drawback of using digital media is anyone can steal an idea for growth
and misuse it. This affect the working and operations of business in adverse manner. Sometimes,
several employees might not use the tool properly and misguide information or might be wrongly
interpret it.
According to the Palinkas, (2015) sales is a part of business which directly relate with
growth and development and for gaining competitive advantage management have to produce
high standard products and services. Thus, for dealing with these two things employee relation is
a major essential which support in overall growth and development.

Employee relationship made and contribute more and more in order to enhance sales ratio
and enable association as well to gain competitive advantage. Employee relation made a positive
impact on business for enhancing sales and gain competitive advantage for business as well. This
enable them in making and operating all activities properly so that suitable outcomes could be
gain.
For Babcock International employees relationship is a major thing because whole
association productivity is based on staff contribution. Hence, for enhancing sales ratio and
revenue management have to make powerful relation with employees.
RESERACH METHODOLOGY
For evaluating each and every research, a perfect procedure and methods have to be used
in an appropriate manner. Research methodology are defining as all tools and techniques which
apply in conducting and organising investigation in an appropriate manner. It is essential to use
appropriate methods for research so that ethical data and information get collected. There are
various approaches, design etc. are identify which are related with research methodology
process.
There is different sort of research are identifying which enable in analysing and making
information appropriate in nature. There are mainly two kind of methods are analysing whom
facilitate an investigation to get done in an appropriate manner. Qualitative and quantitative
methods are best approaches for executing the investigation. For this project, quantitative
research data is used on the basis of which various themes and data interpretation get done. This
support in making things appropriate and correct in a manner so that information will easily get
interpret.
Every investigation requires a blueprint which have to follow by researcher in an
appropriate manner so that whole quality of data could be maintain. There are different kind of
research are identifying on which appropriate and suitable consideration should have to take
place: Descriptive, explanatory and experimental. For this project, descriptive research design is
used so that every sort of material will get described properly and in an appropriate manner as
well. Through this consent, chances of making things proper get enhance and a better understand
ability could promote.
Various thesis and hypothesis are provided for every research and investigation on which
a proper and keen consideration should have to maintain. This section support in better

understanding about various examination philosophy whom are helpful in providing a best and
appropriate outcome as well. Interpretivism and positivism both are useful technique of research
philosophy which made a positive outcome. One brings enquiry in upwards direction and other
one push it in downward manner.
Approaches are several methods and techniques whom make the project outcome
appropriate in manner. Research approaches are helpful consent whom made the examination
more suitable in nature as well. For this project deductive approach has been used because whole
project outcomes are based on quantitative data and information which directly collected from
few respondents by analysing their view points and response. Inductive technique usually used at
the time of qualitative research methods.
Another major part of RM is data sampling which state about number of respondents
whom are selected for research. On the basis of their view a valid conclusion gets derive whom
is supportive in nature as well. There are different number of sampling techniques are identifying
out of them simple random sampling method will going to utilise for current project. There are
mainly 30 respondents get selected whom belong to different parts of organisation stores. This
data sampling support in gaining appropriate outcome because all people are completely
different from each other.
There are two major elements of data collection process are determining which are
primary and secondary. For this research primary data collection process get utilise for which a
questionnaire gets framed in which mainly on questions get asked to every respondents and they
reflect view and opinion about organisation. This section plays an important role in executing the
appropriate examination.
It is a duty of researcher to prepare such sort of outcome whom are ethical in nature
which states that all data sources have to reliable in nature and this investigation fulfil all norms
and values criteria as well. Research is not an easy task and there are various issues are
identifying which arise in this process so it is a duty of every investigator to collect appropriate
and suitable information from every source which directly fulfil ethical consideration concept.
It is a duty of researcher to collect such sort of information which are reliable in nature
and valid as well so that every individual will going to utilise them properly. All data and sources
have to be appropriate in nature by providing proper and authentic sources for them. Along with

this, validity explain about utilisation of sources properly which indicates that data is proper and
consider as optimally beneficial in nature.
RESULTS & FINDINGS
On the basis of study it get determine that for Babcock International it get determine that
business operations are across the globe. Thus, they are highly required to use digital technology
for business and its activities. It enables them in order to bring things appropriate in nature so
that more and more number of customers get reach in an appropriate manner. Moreover,
communication tool create a problem for business in which they are using oral form of
communication which restricts business to take decision on immediate basis as it is not
appropriate in long term context. Major thing or a problem of business is employee turnover in
which many employees leave their jobs rapidly. For controlling this section, managers evaluate
that they have to provide rewards and other things so that employees get motivated and get retain
into an association again. Along with this Facebook is one of a most appropriate communication
social media for managing business activities.
DISCUSSION & ANALYSIS
Theme 1: Digital media is a beneficial tool for achieving high profitability and revenue
Agree Disagree
0%
20%
40%
60%
80%
100%
18 12
Interpretation: High profit margin is dream and major concern for every business through which
they are going to sustain at market for long term context. Through digital media is a major source
from which many organisations become able to generate more and more profit and high revenue.
On the basis of various employees feedback it get identify that digital media work as a beneficial
tool for Babcock international through which they are going to enhance profit margin as well as
business productivity.

Theme 2: Oral communication is a best process for exchange the whole data
Oral Written
0
5
10
15
20
20
10
Interpretation: There are mainly two types of communication process are identify which
are Oral and written. Hence, every organisation use different method of communication which
facilitate them an option to exchange the data from one place or a person to another. Babcock
Internation are using oral form of communication which enable them in taking decision
frequently as written communication take lots of time in executing the things properly due to
documentation.
Theme 3: All goals and targets get clearly defined through communication in order to make
strong employee relationship
Clear goals and objectives
defined
Terms and conditions of
working are not changes
frequently
Cooperation among
employees in achieving
targets
0
2
4
6
8
10
12
14
16
18
20 19
6 5
Interpretation: From the above graph it has been stated that Communication play most vital role
in order to develop strong relation with employees at work places as 19 out of 30 respondents
have argued that it is valuable factor in order to achieve all set business goal and objectives thus
attaining success for firms 6 said that policies will be fixed for long time and there will be no

changes on frequent basis 5 respondents stated that employees will achieve all the assigned
targets thus enhancing growth and development for business.
Theme 4: Digital media communication are of various types which can utilise by an association
for making employee relation
Interpretation: From the above graph it has been stated that digital media are widely
used by employees all around the globe 9 out of 30 respondents have stated that most of the
population are using Facebook in order to connect with their friends and family members all
around the globe equally 7 have given their views that they were using Twitter, Instagram in
order to connect with people all around the world and share their valuable thoughts and
informations. People were also in favour of google as they can easily search anything and
enhance their current knowledge.
Theme 5: All products and services which offered by company are effective and satisfactory in
nature
Twitter
Instagram 7
Facebook
Google
0
1
2
3
4
5
6
7
8
9
7 7
9
7
Column B

Satisfied
Not satisfied
0
2
4
6
8
10
12
14
16
18 17
13
Column C
Interpretation: From the above graph it has been stated that the products which are
offered by Babcock International are satisfying needs and demands of all customers thus they
were able to enhance their overall sales and profitability ratios 17 out of 30 employees are in
favour of this aspect and if this is achieved firms can establish strong positions at market places
and 13 said that they should conduct research activities in order to analyse needs of customers
and then they should make their plans in order to manufacture products which are valuable for
them.
Theme 6: For gaining the strong market position digital media communication with employees
play an effective role

Agree Disagree
0
2
4
6
8
10
12
14
16
18
18
12
Column C
Interpretation: From the above graphical presentation it has been concluded that digital media
are beneficial for firms as they are able to establish strong positions at market places because
people are aware about the products and services which are using them in order to satisfy their
needs and wants. Strong images are most vital factor for firms in order to earn high growth and
profitability ratios and also capturing large market shares. From the research it has identified that
18 out of 30 employees with in favour of the statement that communication are valuable factor in
order to achieve higher positions at market place and 12 out of total 30 respondents were against
this statement.
Theme 7: Rewards and benefits are helpful in making strong relation with employees

0
2
4
6
8
10
12
14
14
6 6
4
Column C
Interpretation: From the above graph it has been stated that rewards and benefits are valuable
factors for firms as they are motivating employees in order to achieve their targets in desired
times which have been given to them 14 out of 30 customers are in favour of this factor 6 said
that workers can achieve their desired targets if there working is given importance so they can be
motivated and work effectively on this aspect, good communication at work places are also
important factors in order to make plans and policies so that workers should know the ways by
which they can easily achieve all their goals and targets 4 said if the employees are clear with the
vision and mission statement then they can work on them in order to achieve them thus
development of strong relations among employees.
Theme 8: Excellent and good services only get done through processing every information
properly

Good
Fair
0
2
4
6
8
10
12 11
12
4
3
Interpretation: From the above research it has been stated that Babcock International
were offering services to customers according to their needs and demands as 12 out of 30
customers gave excellent ratings to their offered services 11 said that offered services were good
4 said that their services were satisfactory as they fulfil needs of customers and 3 gave
satisfactory ratings to their offered products and services. This is most valuable factors for firms
so they can easily analyse the effectiveness of products at market places. The ratings are given
by customers who are using their products and according to their experience they are giving
ratings to their offered products.
Theme 9: Positive working environment and enhancing profitability get done through retaining
loyal customers for an association

0
2
4
6
8
8 9 9
4
Column C
Interpretation: From the above graph it has been stated that if firms are focusing on
satisfying needs and wants of customers then it results in achieving loyal customers who will be
using their offered products and services 9 out of 30 respondents said that these factors were
valuable in order to enhance their sales and profitability ratios and it also results in development
of healthy and strong environment at work places 8 said it will save cost in order to hire new and
potential employees who will be executing their working and 4 said that productivity will be
greatly enhanced.
CONCLUSION
On the basis of above report, there are different number of things get determine which support in
decision making process. Business is a composition of diverse activities which facilitate effective
growth and better opportunities in long term context. Every project requires appropriate and
suitable enquiry which reflect suitable judgement so that a perfect implementation of project
could become possible.
It should start with a title and on the basis of that appropriate and suitable objectives get
framed. With all these things, relevant questions also get framed whom are going to support in
conducting further investigation process. Along with this, by using literature review section, gaps
get determine properly through various authors perspective. It is essential for every examination

to include several writer’s opinion and perspective so that appropriate direction could ascertain
properly.
Along with this, another section is based on research methodology under which various
techniques determine on which whole project executed. This section support in performing the
task properly and in a right direction as well. Along with this, questionnaire get prepared under
which different number of questions get prepared. On the basis of all of them appropriate results
get derive which includes data analysis section.
On the basis of this project, it get identify that business is based on employee relationship
with a clear motive of maximising profit and sales ratio. With the change in environment, digital
technology play an effective role in order to make appropriate relation with employees. There are
various sources of digital communication mode are determine which are twitter, Facebook etc.
Moreover, on the basis of this project various positive and negative sense of digital
communication process also get underpin in an appropriate framework which lead to enable in
maximising the sales ratio and revenue of business as well as they also going to gain competitive
advantage for an association.
On the basis of data analysis process, suitable modifications will lead to take place
through which management become able to conclude a beneficial results whom facilitate growth
and development.
RECOMMENDATION
On the basis of above project survey, it is highly recommend that business have to adopt
digital communication process properly in an organisation through which effective and
appropriate relationship with employees could maintain. This lead to provide support in
minimise the cost and enhance better and effective productivity. Along with this, it also support
in recruiting and selecting such candidates at workplace whom have better and effective
knowledge of working which lead to maximise business productivity and proficiency. Support
services always try to make other association operations effective and appropriate in nature
which enables them in accomplishing all future targets and goals properly.
It is highly recommend that management have to make a regular interaction with
employees and send them images of some motivational facts so that working become more
effective and appropriate in nature as well. All goals will also get clearly defined properly so that
whole process get done in an appropriate manner.

REFERENCES
Books & Journals
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Gill, R. (2015). Why the PR strategy of storytelling improves employee engagement and adds
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higher education. Journal of Educational Technology & Society. 18(1). 106.
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Intelligence & Planning. 34(1). 19-40.
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Appendix
Q1 Are digital media tools beneficial for achieving high profitability and revenues?
 Agree 18
 Disagree 12
Q2 What type of communication methods are used by Babcock international
 Oral 20
 Written 10
Q3 What is the important role played by communications in achieving strong employee
relations
 Clear goals and objectives defined 19
 Terms and conditions of working are not changes frequently 06
 Cooperation among employees in achieving targets 05
Q4 What type of digital media tools are used by firms?
 Twitter 7
 Instagram 7
 Facebook 9
 Google 7
Q5 Are you satisfied with the offered services and products of business?
 Satisfied 17
 Not satisfied 13
Q6 The use of digital media tools are beneficial in order to achieve strong position at market
place?
 Agree 18
 Disagree 12
Q7 Tools to maintain strong relations with employees at work place?
 Rewards and benefits 14
 Recognising working of employees 6
 Good communications 6
 Sharing vision and mission statement 4
Q8 According to experience provide ratings to offered services and goods of Babcock

international
 Good 11
 Excellent 12
 Fair 4
 Satisfactory 3
Q9 What are the benefits of retaining loyal customers at work place?
 Cost saving 8
 Enhancing profitability 9
 Positive working environment 9
 Maximising productivity 4
Q10 Recommendations by which firms can develop effective communication in order to retain
loyal employees at work place?