Business Communication & Digital Media Thesis Proposal: A Study

This thesis proposal examines the utilization of digital mediums in business and corporate communications, along with the effects of adopting these mediums to improve business relationships. It highlights the increasing adoption of digital marketing techniques, including social media, streaming platforms, and digital hoardings. The study aims to conduct empirical research, collecting both primary and secondary data, to analyze the relationships between various factors in business marketing and communication. The methodology involves both soft approaches like mind mapping and SWOT analysis, and hard approaches like cost-benefit analysis and model development. The proposal intends to analyze the growth of business communications in the digital media realm, focusing on connections, campaigns, and consumer behavior. It also explores the roles of digital media in market competition, the emergence of new firms, and the benefits of digital communication, such as wider reach and cost-effectiveness. The study will use appropriate communication strategies and examples to analyze the role of every agent in such business developments.

Thesis / Project Proposal Form
Title of the Thesis
Business Communication & Digital Media
Aim of the Study
This thesis aims to delve into the usage of digital mediums in
the domain of business and corporate communications besides
studying the effects of adoption of such mediums of
communication in the realm of developing and improving
business relationships.
Significance of The Study
With the advent of globalization, the corporate sectors are
adopting improvised marketing techniques through digital
medium communications (DMCs). This is not only benefitting
the growth of economy but also the growth of the business
sector. This comprises of the varied sectors of new media
including the social media platforms, digital streaming
platforms and digital hoardings for the purpose of marketing.
The customer-client relationship is developing and spreading
to the remotest corners after the digital boom during the last
century (Karjaluoto, Ulkuniemi and Mustonen 2015). Such
systems of communications is changing the market scenario

and the communications landscape very rapidly.
Methodology
An empirical study shall be conducted to study the areas of
business marketing and other areas of communication in the
commercial domain using DMC. Collection of both primary
and secondary sources of data is involved in this process to
study the collinear and multi-collinear relationships between
the various factors. Market research and analytical tools try to
understand the changing landscape is taken into account. There
shall be a soft approach and a hard approach (Leleur 2017).
The soft approach comprises of Mind Mapping (MM),
Brainstorming, SWOT (Strength, Weakness, Opportunities and
Threats) analysis and data analysis. While, the hard approach
looks into the Cost to Benefit analysis (CBA), Simple Multi-
Attribute Rating Technique (SMART), developing models and
analyzing the overall scenario besides measuring the sensitivity
and risk approaches (Chaffey, Hemphill and Edmundson-Bird
2015).
The paper tries to intricately look into the growth of business
communications in the realm of digital media. It shall analyze
the effect of digital media on business communications by
identifying the points of connections, campaigns and
visualization. A crucial point for the boom of the business
sector in the recent times and increase in the production is
attempted to be analyzed from the simultaneous growth in the
market for advertisements and newsletters. Statistical

Abstract
information also looks into the consumer behavior and their
reaction to these. Rivals and other business partners also use
this medium in the growing competition to capture the market
by creating awareness in their target group. These
advertisements are often coated with a layer of social message
and political correctness. In this situation, emergence of newer
firms and their success stories owes a lot to the DMCs. It
provides a limitless reach, a money-saving option as it requires
very low investment to promote oneself or one’s business,
delivering a faster result and opportunities for sales with the
prospect to voice complaints, feedbacks, queries or speedy
solutions to customers. The paper tries to navigate through the
crucial roles played by every agent in such business
developments with appropriate examples through proper
communication strategies (Killian and McManus 2015).
Bibliography
Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2015.
Digital business and e-commerce management. Pearson UK.
Karjaluoto, H., Ulkuniemi, P. and Mustonen, N., 2015. The
role of digital channels in industrial marketing
communications. Journal of Business & Industrial Marketing.
Killian, G. and McManus, K., 2015. A marketing
communications approach for the digital era: Managerial
guidelines for social media integration. Business Horizons,
58(5), pp.539-549.

Leleur, S, 2017. Green Decision Making - How Systemic
Planning can support Decision Making for Sustainable
Transport Development
Supervisor Head of the Department