Internet Marketing Task 2: Digital Media, Search Engines, and PR

This presentation provides a comprehensive overview of internet marketing strategies, focusing on search engine marketing (SEM), email marketing, and online public relations (PR). It demonstrates how SEM enhances website visibility and customer traffic through search engine optimization and advertising. The presentation highlights the effectiveness of email marketing newsletters in engaging customers, building loyalty, and promoting new products. Furthermore, it assesses best practices in online PR, including social media marketing, media relations, and viral marketing to maintain strong customer relationships. The role of digital media communities in expanding a business's global presence and facilitating communication through various digital tools is also discussed. The presentation concludes by emphasizing the importance of these strategies in enhancing customer bases, maximizing productivity, and performing business activities efficiently.

INTERNET
MARKETING
Task 2

INTRODUCTION
 In the present era, business organizations
place high level of emphasis on using search
engine and social media marketing with the aim to
maximize sales as well as profit margin.
 Hence, by using such tools company can develop
awareness among the customers about the products or
services that are offered by it.
 In this, such power point presentation will develop
understanding about the aspects of digital media tools
and online public relations.

2.1 DEMONSTRATING MECHANISM OF
SEARCH ENGINE MARKETING
 Search engine marketing is one the main elements of
internet promotion that helps in increasing the visibility
of websites.
 Hence, in this, company focuses on website content and
site architecture with the motive to achieve higher
ranking.
 Thus, through such tool business unit can enhance traffic
on website to the significant level.
 Search engine marketing tool helps customers in getting
information in the easiest way.
 In this, by entering the keywords in URL customers can
get suitable information.

CONTD…
Search engine marketing can be distinguished into
two types in the following way:
 Search engine optimization
 Search engine advertising

2.2 PRESENTING AN E-MAIL MARKETING
NEWSLETTER
 Now, with the aim to gain competitive edge over others
companies make use of e-mail marketing newsletter for
providing information to customers. Hence, by sending
mail to both existing and potential
 customers about furniture Smart Restorations Limited
can interact with them.
 Along with this, such strategy also maximizes customer
satisfaction and loyalty as they get information about
new and designer furniture within the suitable time
frame.

CONTD…
 In this way, by uploading the newsletter on website
regarding discount and newly designed furniture company
can attract large number of customers.
 This in turn also helps company in increasing customer
traffic on website to the large extent.
 In this, by creating an account user can get information
about the latest offers and discounts provided by the firm.
 Along with this, by sending mail to customers about
designer and innovative furniture company can maintain
relationship with customers to the great extent. In this way,
such medium helps in building customer loyalty and
thereby helps in taking monetary benefits.

2.3 ASSESSING THE BEST PRACTICES IN ONLINE
PUBLIC RELATIONS
 In the recent times, business unit places emphasis on
developing effectual relationship with customers through
the means of online.
 It is one of the most effectual modes of communication
which in turn helps company in reaching to large number
of people.
 Further, online mode also helps company in assessing
the viewpoints and suggestion of customers to the
significant level.
 Moreover, by this, company can take suggestion and
communicate their views to customers in a cost effectual
way.

CONTD..
Hence, by taking into consideration the following aspects
Smart Restorations Limited can maintain effectual
relationship with customers is:
 Social media marketing
 :Media and bloggers relation:
 Viral marketing
 Partners and affiliation

2.4 EXPLAINING THE WAYS IN WHICH DIGITAL
MEDIA COMMUNITIES CAN BE USED BY BUSINESS
 In the highly technological advanced world, digital media
communities offer opportunity to business organization to build
its presence at global level.
 Promotional plans can also be executed by business
organization by giving on social networking sites. Hence, by
posting ads and sending mails as well as newsletter to both
business and non-business customers Smart Restorations
Limited can attract customers towards innovative furniture
offered by it.
 Company can also facilitate high level of communication by
using the tools of digital media such as fax, mail, text messages
and video conferencing. In this way, by using such mediums
company can facilitate better co-ordination in the business
activities and functions.

CONTD..
 Further, by giving information to customers about
innovative and designer furniture business unit through
mail business unit can serve information to the large
number of customers.
 By making use of cloud computing, Sky drive etc
business unit can record and store information in an
effectual way. In this way, personnel of business unit can
share data with each other within the suitable time frame.
 Hence, by using all such digital media tools Smart
Restorations Limited can perform its activities and
functions in the best possible way without facing any
difficulty.

CONCLUSION
 From the above presentation, it has been concluded that
by using search engine and social media marketing
technique company can enhance its customer base and
thereby profit margin.
 Besides this, it can be revealed from presentation that by
maintaining online public relations Smart Restorations
Limited can maximize its productivity and profitability.
 Further, it also has been articulated that by using digital
media tools firm can perform business activities more
efficiently without any delay.

REFERENCES
Bianchi, C. and Mathews, S., 2016. Internet marketing and export
market growth in Chile. Journal of Business Research. 69(2).
pp.426-434.
Mathews, S. and et.al., 2016. Internet marketing capabilities and
international market growth. International Business Review.
25(4). pp.820-830.
Bagautdinova, N. G., Belikov, N. S. and Murtazin, A. A., 2016.
Internet Marketing as a Factor of Development of Small and
Medium Business in Conditions of Economic Crisis. Academy of
Strategic Management Journal. 15. p.50.
Ismail, S. and et.al., 2017. Internet Marketing Strategy for
Furniture Industry: A Research Based Ergonomics Sofa. In
Advances in Human Factors, Business Management, Training
and Education (pp. 571-579). Springer International Publishing.