Digital Media: Forms, Companies, and Marketing Strategies

This report delves into the realm of digital media and its diverse forms, including display advertising, search engine marketing, search engine optimization, social media marketing, email marketing, referral marketing, affiliate marketing, inbound marketing, and video marketing. It explores how companies like Amazon and Walmart leverage these digital channels to enhance customer engagement, expand market reach, and drive business growth. The report also examines the benefits of direct and digital marketing for both buyers and sellers, highlighting the importance of tailored offers, personalized communications, and the ability to build lasting customer relationships. References to key literature provide additional context to the analysis.