Digital Media's Transformation of Political Communication Analysis

This essay delves into the transformative impact of digital media on political communication, tracing its evolution from the era of old media to the present day. It highlights the shift from traditional media outlets to the rise of the internet and social media, examining how these platforms have reshaped political campaigns and governance. The essay discusses the emergence of new political strategies, including the use of social media for mobilizing supporters, disseminating information, and influencing public opinion. It analyzes key developments, such as the impact of social media on political organizing and the increasing reliance on digital technology in election campaigns. Furthermore, it explores how digital media has facilitated the creation of ad hoc groups and the spread of political content, ultimately concluding that digital media has significantly reshaped the landscape of political communication.

Digital media reshaped
political communication

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Old media, new politic (1992-1994)............................................................................................3
New media, new politics 1.0 (1996-2008)...................................................................................3
New media , new politics 2.0 (2010- present).............................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................4

INTRODUCTION
Digital media have gone to the significant level of transformations by becoming the powerful
level of political tools in differentiated campaign and governing (Schill and Hendricks, 2017).
There is major level of trends which have been identified which the rise of social media to turn
out their perspective of democratises politics. In this report, there will be clear discussion on how
the digital media reshaped political communication.
MAIN BODY
The political media system in a country have undergone through a massive level of
transformation as the scope for their new media development is vast having the encompassments
of the both level of legacy resources as well as the entirely novel level of communication by
possible emerging technologies.
Old media, new politic (1992-1994)
As per the development of new era. It has been identified as the television talk shows, radio ones
along with tabloid paper have took the enhancing of efficient political roles (Bennett and Pfetsch,
2018). Changes are turned out to be more level of radical as the time when internet have been
emerged as the delivery system for respective political content. The internet is helpful in
accessing more static documents with interactive features.
As the result their public have gains greater level of political agency through more level of
technological affordances in order to have reaction over more political events and issues for
communicating directly with respective candidates and political leaders. In addition to that’s
digital media have contributed in there delegating the original level of news, images, video and
more level of political content. The establishments non-political and entertainment formats to
have proper accommodation of election Communication.
New media, new politics 1.0 (1996-2008)
On the other hand, at the similar timing journalist have acquired more significant pioneering
mechanism for have proper reporting of respective stories in order to have reach to audience.
politician have their amassed news in ways for converging the messages to respective public and
other respective elites which are influencing the constituent’s opinions, recruiting and volunteers
and mobilizing donors (Chadwick, 2017). As the example, there political role of social media in
America politics in the year 2008 have been momentous developments as the democratic
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presidential candidate Barack Obama’s social-media strategy revolutionized the structure of
political organising.
New media , new politics 2.0 (2010- present)
Social-media platforms facilitate the creation and sustenance of ad hoc groups, including those
on the alt-right and far left of the political spectrum On the other hand, the next example is
regarding the 2016 U.S presidential election saw the Trump campaign spend 50% of its budget
on digital, a number that is still mostly inconceivable to many campaigns (Chadwick and
Stromer-Galley, 2016). This move has come out with the bold level of statement for the political
campaigning into the digital world. Hence, this have expanded the sophisticated use of digital
technology application for effective campaigning by higher level of interactive information
sharing and community building.
CONCLUSION
From the above file, it can be concluded that trends of social media to turn out their perspective
of democratises politics. The political media system emerged as the delivery system for
respective political content by delegating the original level of news, images, video and political
content with more implementing of digital technology with more static documents with
interactive features.
REFERENCES
Books and Journals
Online
Chadwick, A., 2017. Corbyn, Labour, digital media, and the 2017 UK election. UK Election
Analysis, 2017, p.89.
Bennett, W.L. and Pfetsch, B., 2018. Rethinking political communication in a time of disrupted
public spheres. Journal of Communication, 68(2). pp.243-253.
Chadwick, A. and Stromer-Galley, J., 2016. Digital media, power, and democracy in parties and
election campaigns: Party decline or party renewal?.
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Schill, D. and Hendricks, J.A., 2017. Discourse, disruption, and digital democracy: Political
communication in the 2016 presidential campaign. In The Presidency and Social Media (pp. 3-
36). Routledge.
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