Research in Business: Assessment 1 - Telstra Case Study

Desklib provides past papers and solved assignments. This report analyzes digital media's impact on Telstra.

BUSN20016
STUDENT NAME: SWARNI
STUDENT ID: 12097051
DATE: 25 MARCH 2019
SUBJECT: BUSN20016 RESEARCH IN BUSINESS
ASSESSMENT: ASSESSMENT 1

Topic & Problem Statement
• Analysing the impact of digital
media on an Organisation: A
case of TelstraTopic
• Organisations are strongly
dependent on digital media for
marketing purpose as it has
many advantages, but there are
negative impacts also.
Problem
Stateme
nt

Secondary Data
The secondary data will be collected by various sources, such as:-
• Journal Article
• Research Papers
• Research Thesis
• Government Reports
• Company’s Annual Report
• Online blogs and Websites
• Books and e-books