Digital Media's Future: Trends, Influence & Outcomes - Macleay College

This presentation delves into the future trends of the digital media industry, specifically focusing on Augmented Reality (AR) and Virtual Reality (VR). It defines both technologies, highlighting the key differences between them, with AR adding digital elements to a live view and VR creating a fully immersive experience. The presentation explores future opportunities for these trends, noting their potential to transform digital media from observation to immersion, reduce costs for creative activities, empower quality content production, and serve as tools for cognitive improvement and empathy. It further examines the influence and outcomes of these trends on brands, customers, and society, emphasizing benefits such as enhanced brand perception, competitive advantage, customer engagement, immersive experiences, storytelling capabilities, and improved audio-visual communication. The presentation concludes by reiterating the transformative potential of VR and AR in shaping the future of digital media.

Digital Media Technology
Name of the Student:
Name of the University:
Author Note:

Introduction
 The presentation provides an insight into the future trends in the
digital media industry.
 The presentation also discusses about the influence and outcomes of
the trends on society, brands and consumer.
 Here, The presentation revolves around the upcoming trends of
Augmented and Virtual reality on digital media industry

What is Virtual Reality(VR) ?
 Virtual reality (VR) is defined as computer produced
impressive practice where artificial three-dimensional
surroundings is mostly simulated and interrelated as
reality
 Currently, close to 43 million people uses VR. These
figures are further expected to rise by about
171million.

What is Augmented Reality
(AR) ?
 Augmented reality (AR) represents view towards current world
through graphics which are computer generated and
superimposed thereby resulting in an interaction between the
real and virtual information (FitzGerald et al. 2013).
 Augmented reality (AR) is a rising trend for digital marketing
and strategies for sales

Difference Between VR and AR
Augmented reality (AR) is known to add digital elements
to live view most often by either using a smartphone or
camera. On the other hand, Virtual reality (VR) results
entirely in an immersion experience that block out
physical world.

Future Opportunities of Trends for Digital Media
 The augmented and virtual reality trend will aid digital media industry in
undertaking a transforming from a position of observation to an immersive
position
 The trend of augmented and virtual reality will help in the cost reduction for
creative activities.
 The trend of virtual and augmented reality will help in empowering the digital
media in producing quality content at lower cost.
 This trend even serve as the tool for the cognitive improvement and empathy
which will also help in transforming digital media into empathy machine.

Influence and Outcomes of
Trends on Brand
 Provides a better look
to the brand
 Provides competitive
advantage
 Brings the brand
closer to the
customers

Influence and Outcomes of
Trends on Customers
 Effectively meets the
customer needs
 Enabled the customers
to experience a brand
through an immersive
experience

Influence and Outcomes of
Trends on Society
 Acts as a
storytelling tool
for the society
 The immersive
experience
results in an
ultimate
experience
about the
product
 Allows digital
marketers to use
the best audio
and visual cues

Conclusion
The presentation primarily discusses about the upcoming
trends of virtual reality and augmented reality and how they
impact the digital media. The presentation also talks about
the difference between the trends and goes on to discuss their
influence and outcome on brands, customers and society.

References:
 Bucher, J., 2017. Storytelling for virtual reality: methods and
principles for crafting immersive narratives. Routledge.
 Fernández-Palacios, B.J., Morabito, D. and Remondino, F., 2017.
Access to complex reality-based 3D models using virtual reality
solutions. Journal of cultural heritage, 23, pp.40-48.
 FitzGerald, E., Ferguson, R., Adams, A., Gaved, M., Mor, Y. and
Thomas, R., 2013. Augmented reality and mobile learning: the state
of the art. International Journal of Mobile and Blended Learning
(IJMBL), 5(4), pp.43-58.
 Hassan, A. and Jung, T., 2018. Augmented reality as an emerging
application in tourism marketing education. In Virtual and Augmented
Reality: Concepts, Methodologies, Tools, and Applications (pp. 1702-
1720). IGI Global.