This report investigates the impact of digital payment systems on Asda, a major UK supermarket chain. It explores the shift towards digital payments, driven by the COVID-19 pandemic, and examines the benefits such as increased speed, convenience, and sales growth. The report also identifies challenges like security concerns and technical issues. The methodology involves primary data collection using a quantitative approach, with results presented in frequency tables and bar graphs. Key findings indicate a positive impact of digital payments on Asda's operations, with a preference for mobile payment applications. The report recommends implementing the latest digital payment systems, ensuring secure transactions, and offering customer incentives. The report concludes with a discussion of the findings and recommendations for Asda to optimize its digital payment strategies and enhance customer experience. References are included to support the research.
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