Efficiency of Digital Technology Tools: A One Communication Case Study

This report presents a comprehensive analysis of the efficiency of digital technology tools in enhancing business performance, focusing on a case study of A One Communication. The introduction highlights the increasing importance of digital tools in modern business and the need for organizations to improve operations and gain a competitive edge. The report includes a research proposal that defines the research question, hypothesis, and literature review, along with the research objectives and questions. It explores the impact of digital tools on business performance, examines the relationship between digital tools and business outcomes, and identifies strategies for maximizing performance and attracting customers. The study discusses the effectiveness of digital tools in maximizing profit, improving skills and knowledge, and enhancing communication and efficiency. The report also covers ethical considerations and potential alternative research methodologies. This assignment, contributed by a student, is available on Desklib, a platform that provides AI-based study tools for students.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1 Research proposal which clearly define question and hypothesis with literature review. ....1
P2) Research methods and approaches to primary and secondary research...............................6
TASK 2 ...........................................................................................................................................8
P3) Conduct primary and secondary research by using appropriate methods and techniques. . .8
P4) Apply appropriate analytical tools, analyse
research findings and data..........................................................................................................9
TASK 3..........................................................................................................................................22
P5) Communicate research outcomes in an appropriate manner for the intended audience.....22
TASK 4..........................................................................................................................................23
P6) Reflection on the effectiveness of research methods and techniques. ...............................23
P7) Determine alternative research methodologies for the project...........................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

TITLE:
“To evaluate efficiency of digital technology tools in order to enhance business
performances”. A case study on A one Communication.
INTRODUCTION
Digital tools and technologies are determined as the most appropriate aspect that
performs effective role in maximising the functions of an organisation in most appropriate way.
In today's business scenario each organisations are concerned on rendering high quality goods
and services to their significant buyers in order to fulfilling the desires of people at market place.
Association are broadly worry on upgrading their enterprise execution by using advanced
instruments and technologies within the working environment as computerized supplies are more
powerful in expanding the execution of firm at commercial centre (Beetham and Sharpe, 2013).
A One Communication is the well known small privately owned business which deals in media
transmission items and administrations. The major centred area of the firm is to enhancing their
operations at wide scale in respect to attaining higher competitive edge. In this modern business
environment competition is on its peak and organisations are widely focused on enhancing its
business operations for the purpose of attaining higher growth and profitability at market place.
this also provide benefits for the firm to attain higher competitive edge and provide competition
to their rivals.
P1 Research proposal which clearly define question and hypothesis with literature review.
The present investigation report is depend on the effectiveness of advance tools on
developing the operations of the firm. As a leading organization A One Communication is worry
on growing their organisational exercises everywhere scale by providing extensive variety of
merchandising products and services to their significant customers. The essential reason for
examine is to building up the abilities and information of student in some particular criteria. As a
most prominent telecommunication organization A One Communication is worry on applying
new and advanced apparatuses in their task which are successful in building up change in
hierarchical efficiency and execution. The real reason of leading this exploration is to knowing
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the benefit of utilizing advanced instruments in various tasks of firm and make comfortable
hierarchical representatives with the new devices and strategies.
Research Aim
Research aim is considered as a predetermined statement which represents the issue of
research (Gaur, Vasudevan and Gaur, 2011). This section provides an appopriate dirwection to
the investigators to address the issue through implementing the right tool at right place. For this
particular research project the major aim is “To evaluate efficiency of digital technology tools in
order to enhance business performances”. A case study on A one Communication.
Research Objectives
This is the most essential part of research project as it is interlinked with the aim of the
research. This is a basic aspect which determines the research issues in the form of statement.
This segment of research depends on different parts that are connected with the investigation
point as these aides in complete the entire investigation report in to very much arranged way.
The chosen investigation work is connected with the proficiency of digital innovation and its
adequacy on enhancing organisational profitability. Goals are made which aides in cover every
one of the segments of research aim. The real research objectives are assessed underneath as:
 To measure the effectiveness of implementing digital tools at work place.
 To ascertain the relationship between digital tools and enhancing business performance
of A one communication.
 To determine ways which are used by A one communication in order to maximise their
performance at market place. To recommend various process by which firms can attract customers thus achieving
competitive gains at market places.
Research Questions
This segment of the exploration work is depends on research objectives as it gives a
critical heading to the analyst for pushing ahead in the right direction. It helps in giving a
legitimate writing audit to the project (Fitzgerald and et. al., 2014). This area is interconnection
with investigated objectives and aim. Some important question of the research are assessed as
under:
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 How to measure the effectiveness of implementing digital tools at work place?
 What is the relationship between digital tools and enhancing business performance of A
one communication?
 How to determine ways which are used by A one communication in order to maximise
their performance at market place?
 What are the major process by which firms can attract customers thus achieving
competitive gains at market places?
Research Questions and objectives are the clear and declarative statement which are
effective in assisting the investigator in putting all investigation activities in right manner to
reaching at the potential outcome. The predetermined objectives and questions are effective in
conducting the section of literature review in respect to providing brief analysis on the chosen
area of study. Literature review is the most essential part of research as it helps in providing an
overview of theory, issues and subject which is taken by researcher into proper consideration.
This section of research helps in conducting an in depth research through taking view point of
various authors and writers who are having significant knowledge about the given topic. It
categorised out side word in to different components in respect to accumulating proper result and
outcomes.
Effectiveness of implementing digital tools at work place.
According to the supposition of Sheninger, 2014. new and advance tools and equipments
are the key element for each business enterprises as the organisations are significantly focused on
executing digital tools and technologies in respect to improvising the operations of an
organisation. Appropriate usage of digital instruments are advantageous for over all business
execution as they will improve their performance and productivity through gaining attention of
huge number of clients towards their accessible items andservices. Execution of digital
technologies are powerful in different terms in which some are assessed as underneath:
Maximising Profit: High tech devices are more successful in expanding productivity of firm
through expanding their business or its operations at commercial centre. Appropriate usage of
assets are helps in creating hierarchical execution and this reason higher benefit for firm.
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Improving abilities and learning: In this advance and modern scenario substantial number of
individuals are busy with their own schedule, life and invest a large amount of time in
computerized apparatuses and advancements. A One Communication apply different advanced
technologies and procedures in regard to creating aptitudes and learning of representatives at
work place, so they can contribute their huge efforts in upgrading efficiency of firm (Iles and
Martin, 2013).
Relationship between digital tools and enhancing business performance of A one
communication.
In the modern business era, an individuals life is based on the use of digital tools and
technologies as digital technologies are effective in making humans life more easy and reliable.
According to the opinion of Amanda C. Kooser, 2017. innovation helps in enhancing
hierarchical execution in the aggressive market. There is dependably a viable and constructive
connection in between of advanced technologies and upgrading hierarchical execution as it helps
in expanding the performance and proficiency of the firm. Advance technologies make an
incentive for firm as they helps in creating substantial number of merchandise and ventures
according to the requirements and needs of clients who are happy to taking advantages of offered
items and administrations of firm. The connection between advance technologies and
authoritative execution can be depicted through different components in which some are
portrayed as beneath:
Communication: With the aides of innovative tools and technologies, associations can building
up a suitable correspondence channel with firm so appropriate stream of data can be made
(Bovee, Thill and Raina, 2016). As a media medium size telecommunication organization A One
Communication is concern around executing different technologies for making a powerful
communication channel within the work place.
Higher efficiency: As a privately owned company, A One Communication is generally based on
enchaining hierarchical profitability through utilizing different advance technologies and
innovations as these are more viable in building up the over all execution of firm at commercial
centre.
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Different ways which are used by A one communication in order to maximise their
performance at market place.
In this modern edge the significant reason for every business association is to enhancing
hierarchical execution through applying different advance tools and technologies within the
commercial centre. According to the views of Navneel Bhanot, 2015. there are different manner
through which organization can build up their execution in which some are assessed as beneath:
Employees Engagement: It is the best method for expanding business operations and
performance as it helps in building up a powerful connection in between of organisational
workers so they can work with more coordination and collaboration. Employee’s involvement is
required in every business association as it helps in upgrading the working capacity of
representatives at work place.
Innovative tools and technologies: In the world full of advance technologies, every person is
attracted towards the digital devices and advances in light of the fact that these are more
compelling in making people life more easy and comfortable (Kumar and Reinartz, 2012).
organisations are concerned on implementing new and advance technologies in respect to
attaining high growth and success at market place. A One Communication deals in items and
administrations and particularly centred around giving different merchandise and enterprises to
their potential clients.
Set Targets: It can be analysed as the best component of every business association. It is
essential for firm to set a few objectives and destinations keeping in mind the end goal to do all
business exercises in planned and systematic manner.
The process by which firms can attract customers thus achieving competitive gains at market
places.
The central reason for every business association is to fulfilling the necessities and needs
of the buyers within the commercial centre. As per the views of Richard Lazazzer, 2014. In this
focused time business association is worry on giving high quality products and quick
administrations to their potential purchasers with the goal that their needs can be fulfilled in
powerful and proficient manner.
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Utilise Client Account: It is essential for an organisation is to keep up a legitimate record of
clients who are taking advantages of firm at continuous manner. These aides in keeping up an
appropriate record of clients buy and furthermore help in investigating the benefit of firm.
Effective and innovative products: It is basic for an organisation is to create products and
services according to the changing needs and needs of clients (Mohammadyari and Singh, 2015).
In the world full of digitalisation individuals are pulled in towards creative and viable items
which are useful in satisfying the essential needs of an individual.
Training and Development Program: This can be assessed as the most vital program which are
needs for firm to give their new and existing workers so as to building up their aptitudes and
capacity to play out any undertaking and obligation at work place.
Quick response on customers Response: As a media transmission organization A One
Communication is centred around giving positive and quick reaction on clients request as
opposed to their rivals with a specific end goal to hold clients for long time.
Ethical Consideration
It considered as the most essential part of research which plays vast role in addressing all
problems and conflicts which are arises at work place. These aides in assessing the distinction in
between adequate or unacceptable behaviour that are held while directing a investigation.
Different issues are faces by researcher while conducting a research investigation. It is the
significant obligation of investigator to ensure their respondents about well-being and security of
individual information. Researcher needs to set up a time frame in which all exercises are
executed in successful and all around arranged way.
P2) Research methods and approaches to primary and secondary research
Research methodology is a method of collecting information about a certain research
topic in order to make reliable decisions. This process includes set of specific techniques which
are used to identify and analyse all the information or data which is collected. This method helps
a reader to evaluate validity and reliability of the research. Research can be done by using two
types of methods:
Type of investigation
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This can be considered as the most effective primary activity of research methodology,
this can be categorised among two major types. This is also an effective part of research
methodology. This section of research has two major types such as inductive or deductive
research approach (Chen, and Arnold, 2013). The selection of research approach is based on A
qualitative or quantitative data. For this particular research inductive approach has to be taken
into proper action as it helps in evaluating appropriate outcomes with facts and figures which are
accumulated by researcher through various sources.
Qualitative Research: This is considered as the most important method of research as this
approach observes and analyse all the non numeric data and interprets it in order to provide
reliable recommendations and suggestions. The result under this method is based on exploratory
grounds and includes aspects which helps to discover qualitative factors.
Quantitative Research: This research method is a systematic investigation of various numerical
and statistical data. This research is conducted using various mathematical tools such as graphs,
tables and charts. This method helps in accumulating all the information in a concise manner.
In this present research project qualitative research has to be applied by researcher as it is
more effective in gathering proper data and information for reaching at final output.
Research Design
This consist as the blueprint of research as it helps in providing a significant direction to
researcher for carry out the whole research activities in a well planned manner (Danese, 2013).
This considered as three major types such as descriptive, experimental and exploratory research
design. In this particular research project descriptive research design has to be taken into proper
action as it is based on qualitative means of data.
Research Philosophy
This is the most essential part of research as it can be classified among two major
philosophies such as Interpretivism and positivism, these two are effective in generating an
appropriate outcomes for the research work. In this present research project interpritivism
philosophy has to be adopted by researcher as it is effective in accumulating proper and relevant
data as per the view point of authors and in this results can be evaluated through qualitative
nature of data.
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Data Collection tool:
Primary method: Every research is conducted using reliable and accurate data which
can be procured using several techniques such as questionnaire, interviews, focus groups etc.
This method is considered as more reliable as it collects data which is not used by any researcher
before and information which is gathered is first hand.
Secondary method: According to this method, information which is collected is said to
be second hand as the data is procured from existed records. This method has various benefits as
this researcher has to involve less time and cost.
Sampling:
In order to gather data, sampling is used which can be of two types cluster and random.
Under this research random sampling is used, under which few random individuals are selected
from which their answers are gained.
Ethical Issues
Issues and problems are ambivalent in nature, they are doubt fully arise at any time or in
any situation. At the time of conducting research activities investigator faces various issues in
which major issues are related with time and money. It is required for researcher to manage
proper time for all activities as it helps in accumulating all activities in specified period of time.
Funds and capital can be consist as the most effective element as it helps in implementing
research activities in right manner. Some activities are cost consuming in nature and very nuyhc
essential for reaching at final out put, so researcher have to maintain proper flow of funds in
respect to attaining appropriate outcomes.
TASK 2
P3) Conduct primary and secondary research by using appropriate methods and techniques
This considered as the most essential part of research project which plays vast role in
completion of the research work in most effective and efficient manner. The potential purpose
behind executing an investigation is to addressing a issue in systematic manner in order to
reaching at the potential outcome.
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Type of investigation: A research project is either qualitative or quantitative in nature. It is the
major responsibility of the researcher is to select the type of investigation in respect to carry out
the research work in right direction. The present research work in based qualitative research as in
this data has been gathered on the basis of qualitative means.
Data Collection: In an investigation information has been collected by two different sources
such as primary as well as secondary source of data collection. Primary and secondary both are
the essential aspect which plays effective role in gathering relevant and reliable information that
helps in completion of the work in right manner. Primary source is effective in gathering data for
the very first time with the help of conducting survey. On the other side secondary source is
effective in accumulating data for the purpose of creating an appropriate theoretical frame work
in respect to completion of the work in appropriate manner. In the present research work both
primary as well as secondary source are applied by the investigator as to completion of the
research work with appropriate information and data. Primary tool is effective in conducting the
part of data analysis through executing survey in which data has been gathered through preparing
a questionnaire and on the other side secondary source is effective in conducting the part of
literature review with the help of analysing the opinion of various authors and writers. In this
data has been gathered through secondary sources like books, journals, newspapers, online sites.
Along with this past research project plays most effective part in accumulating relevant and
reliable information for the research work.
Data Sampling: This encompasses on selecting the sample that replicates from the original
population and public. This can be determined as probabilistic or non-probabilistic in nature that
is depending on suitability of research work. The present research is based on purposive
sampling techniques as it is applied by researcher in respect to attaining proper result and
outcome in desired period of time. In the present research work sample size of 30 respondents
has been selected by the researcher for the purpose of accumulating reliable information.
P4) Apply appropriate analytical tools, analyse
research findings and data.
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