BMP4004 Digital Marketing Portfolio: Enterprise Cars Campaign Strategy

This project analyzes a digital marketing campaign for Enterprise Cars, focusing on a promotional campaign featuring Gerard Butler. The assignment assesses the student's ability to apply digital marketing tools and strategies, including social media, web pages, and printed posters, to achieve campaign objectives such as increasing sales and website traffic. The project includes a campaign plan outlining five communication strategies: Facebook, Twitter, printed posters, briefing events, and a webpage. The student utilizes the AIDA model to explain how the campaign grabs attention and creates interest, desire, and action. The report also reflects on the effectiveness of the communication strategies and provides a conclusion summarizing the key findings and strategies used in the campaign. The student provides a detailed analysis of the campaign and its effectiveness.

Title
22 November 2019
BMP 4004 Contemporary
Issues in Marketing
STUDENT NUMBER:
DATE OF SUBMISSION:

TABLE OF CONTENT
• Introduction
• Campaigns objectives and measurement of success
• Campaign Plan
• Communication 1: Facebook
• Communication 2: Twitter
• Communication 3: Printed Poster
• Communication 4: Briefing event
• Communication 5: Webpage
• Reflection
• Conclusion

INTRODUCTION
This portfolio understanding and analysing the promotional
campaign of Gerard Butler car enterprise which launch the action
packed starring Gerard as a campaign. This targeted the young
people to purchase the care from their brand.

CAMPAIGN TITLE: GEARED BUTLER
CAR ENTERPRISE
Campaign objectives:
• The main objective is to increase the sales and generate revenue
in their organisation.
• Due to this they can they can increase the traffic on their website.
• With the help of this organisation can engage customers in an
effective manner (Howard and Hatfield, 2018).

CONTINUE…
Campaign measurement of success
• The success of this campaign is that they there is increase in reviews, likes
and comments (Saarinen, Rogerson and Hall, 2019).
• The involvement of customers to search on their website.

CAMPAIGN PLAN
Week 1 Week 2 Week 3 Week 4
Communication 1
Social media - Facebook
Institute to host Flight –
developmental play on Syrian escape
Two 30-second TV commercials –
Skydive and Paparazzi – are at the
heart of the campaign.
In week 3, to analyse the views,
comments and likes.
Encourage customers so that they
can take rented cars.
Communication 2
Social media - Twitter
In first week, it shows that car
enterprise has launch a campaign
which include video.
This video show that Gerard Butler
is doing skydive and book a rental
car to land.
The like, shares and views help
them to attract customer.
They tell them about the policy of
car rental.
Communication 3
Printed poster
The poster shows about the features
of rental cars.
The poster tell the price of car as
compares to competitors.
Don’t forgot to share the link of
video.
With the help of video the
customer can attract.
Communication 4
Briefing Event
In week 1, conduct an event in
exhibition.
Tell customers about the features
and policies of cars.
Share your contact details to
customer.
Give them offers and special
discount in event.
Communication 5
Webpage
Create a website and build them in an
easy way.
Post a video on website in
campaign blog.
Share the comments and feedback. This help to increase the traffic of
organisation.

COMMUNICATION 1: Facebook
The Corner, a creative agency, has launched Enterprise Rent-A-
new Car's promotional campaign. The television commercials
demonstrate that Enterprise can accommodate even the most
difficult car rentals.

COMMUNICATION 2: Twitter
The second is Twitter which means that they promote their
campaign so that they can attract large number of customer which
help them to increase sales and revenue.

COMMUNICATION 5: Web page
Webpage is the page where they maintain their website in such a
way that they can maintain they can increase the traffic. So, that
they can identify and book their rent cars in an effective. As with
the help of AIDA model they have taken attention of people by
posting the video of promotional campaign.

COMMUNICATION 3: Printed poster
By applying the AIDA model means that they print poster and tell
their customer about the features so that they can mention the
details of the rented cars with their features. In this way the
customer take interest in order to take cars on rent.

COMMUNICATION 4: Briefing events
The briefing event is the event where they advertise about their
company in exhibitions so that they take attention of many
customers. So, that they can know about the company of the
organisation.

REFLECTION ON CAMPAIGN
I have analysed that communication strategy is the way in which
they there are various communication tool which help organisation
to attract them in an effective way. In this way I have realised that
there are various strategies which help me understand about the
report.