Digital Relationship Management System Report - Semester 1, 2023

This report analyzes various aspects of digital relationship management, covering topics such as client collaboration, the adoption of new technologies, and the establishment of digital media protocols. It examines tools like project management software, design tools, and collaboration platforms, alongside best practices for social media and digital communication. The report explores adult learning methods and provides strategies for training team members in the use of digital tools, including establishing clear guidelines for digital media protocols and managing intellectual property. It also delves into the importance of listening skills, tools for idea generation like storyboarding, and the role of risk-taking in business. Furthermore, the report outlines strategies for planning effective presentations, utilizing storytelling techniques, and leveraging digital tools for presentations. It also reviews digital processes, intellectual property considerations, and methods for reviewing presentations, providing a comprehensive overview of digital relationship management practices.

Digital relationship management 0
Digital relationship management
System04116
7/20/2019

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Contents
Topic 1.............................................................................................................................................2
Question 1 Collaborating with clients..........................................................................................2
Question 2 learning about new technologies...............................................................................3
Question 3 Establishing digital media protocols..........................................................................4
Question 4 The importance of listening.......................................................................................5
Question 5 Tools for creating ideas.............................................................................................6
Question 6 Intellectual property in organization..........................................................................6
Question 7 Responding to ideas...................................................................................................7
Question 8 Role of risk taking.....................................................................................................7
Topic 2.............................................................................................................................................8
Question 9 Planning presentation................................................................................................8
Question 10 Using stories in business..........................................................................................9
Question 11 Digital tools to assist with presentations.................................................................9
Question 12 Intellectual property and digital processes............................................................10
Question 13 Reviewing presentation.........................................................................................10
References......................................................................................................................................11

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Topic 1
Question 1 Collaborating with clients
Tips for successfully collaborating with clients:
 Use the cloud
 Do not give them several options
 Fix deadlines and milestones of projects
 Listen more than the talk
 Be collaborative the spirit.
An organization can be evaluated by digital tools such as:
1. Project management tools
 Proof Hub
It is an advanced online collaboration of task software for management of the project. It is one
place to run the business and plan in the projects and stay more productive at work. This makes it
simple to collaborate with teams and clients and deliver the project on estimated time.
2. Design tools
 View flux
It is a tool which is designed for small businesses and remote staffs allowing seeing all the
projects in one place so that communication can be possible with the clients visually.
 Mock plus iDoc
It export design on one click from XD, Sketch and PS. It generates accurate specs, code snippets,
assets automatically and show tasks design and workflow in full view storyboard.
 Canva
It is a simple graphic design tool to make the visual content decent and make unique designs in
few seconds and can share it with team.

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For evaluating whether digital technology and information options, design tools can be
considered which are fit for the purpose (Cobârzan, Et al, 2014).
Question 2 learning about new technologies
Adults learn by:
1. Experience: learners have a life experience wealth which they take along with them into
the new experience of learning. As they are capable to contribute richness to the
discussions and are considered resources as valuable for learning from each other.
2. Internal motivation: adults seek opportunities of learning due to self-esteem, better life
quality and self-actualization.
Methods to train encourage and support team members in the introduction of digital tools in to
the team:
Investigation:
 Highlights issues in the company identified people involved in the initiative
 Interviewing stakeholders and permit them to submit their input which helps in
gaining acceptance
Planning:
 Emphasis on minimizing the disruption to the work
 Modify the existing process and work efforts
 Ask people for input into the process of planning.
Implementation:
 Require specialists for installation and set ups and involved the individuals who have to
work with it
 Incorporate training
 Effective way of gaining the acceptance of the new technology
Evaluation:
 Perform an evaluation of performance of new technology once installed

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 Correct real problems with the collaborative process
Question 3 Establishing digital media protocols
Best practices in social media protocols:
 Do the company as their employer on the personal accounts
 Do share stories of the company, events and news
 Do feel open to engage in activity of social media which improves the professional Image
of rise smart during the usual work hours
 Do not publish or disclose the confidential information of company
 Do not respond to any person who posts negative reviews about the company (Bigioi, Et
al, 2009).
Organization’s Way of managing social media and digital communications:
 Develop strategies based on goals of clients
 Posts graphics and texts on behalf of clients
 Stay present and share on the trends and news relevant to the business of client
 Increase the followers
 Capture and retain as required
 Understand the network
 Create and apply external and internal policies
Guidelines for the use of wiki:
 Keep page short
 Use simple language and avoid the jargons
 Navigation must work effectively for new visitors
 Information must be consistent about recent tagging and suggestions of recommendations
 Remove duplication.
Benefits of using collaboration tools:
 Faster access to the knowledge
 Cost savings of communication

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 Faster access to the professionals
 Increase employee satisfaction
 Savings and costs of travel account for the large chunk of budget of training
Way of training and supporting client in using digital media:
 Know the channels and cater for clients
 Create websites
 start blogging
 grow presence on social media
Ways of safely stores and retrieve digital information captured:
 Online, whether locally or by hosted storage through internet for example cloud storage.
 Offline, data quickly retrieved by a near-line storage system and brought online for the
access for example tap library, CD juke box
 Removable media, directly accessible such as magnetic tapes, DVD’s, memory cards,
USB sticks (Rankin, 2018).
Question 4 the importance of listening
The importance of listening skills in my professional life:
 It helps me in enriching my interpersonal relationships
 It helps me in expressing my ideas, giving and gaining support and also gaining
cooperation within my workplace.
 It helps me in developing and building the trust for the co-workers
 It manages my reputation among the team members.
According to my classmates, listening skills is just the listening of views or opinion of other
people however listening skills is the skills that enables me to acquire facts and gain full
attention so that I can make decisions. The ideas of other student do not support my thinking as
they consider listening as a way to give attention to a sound of someone.

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Question 5 Tools for creating ideas
Story boarding is the tool that assist in to create ideas. This could be used in the role as the role is
to guide the people about the production process and story boarding is important in the pre-
production process as it clearly conveys in what the story will flow as the role can see how the
shots work together before on in the process pf production, these are essential to convey the story
and communicate concept.
Question 6 Intellectual property in organization
Identification of legislation, regulations and the organization’s policy:
Legislation:
 Administering the trademarks, patents, designs and offices of plant breeder’s rights which
include the functions and powers of commissioner of patents and registrars of the patents,
trademarks, designs and rights of plant breeder’s.
 Making and processing applications for granting the standard for innovation patents,
registering trademarks, granting plant breeder’s rights and designs.
Regulation:
 Copy right: federal copyright law protects an original creative work such as writing,
painting, architecture, software, movies, photos, dance and music.
 Trademark: brand names are protected under federal and state trademark laws.
 Rights of publicity: A state law protects the image and name of an individual. It protects
the unauthorized use of an individual’s name for commercial purposes.
 Trade secrets: The state and federal trade secret law protects the sensitive information of
business (Bently and Sherman, 2014)
Organization’s policy:
 To make available institute technology to the industry and others for the benefits of
public
 Encourage the prompt and open dissemination of research results while providing
recognition to the inventors.

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Ways of document, register and report matters related to intellectual property in organization:
 Get professional help
 Know the intellectual property rights
 Think about the reason for need of intellectual property.
Question 7 Responding to ideas
a. Ways:
 Ask for an image
 Say thank you for the though provoking ideas and information
 Ask for an instances
 Provide an explanation
 Ask to share the ideas with network
 Ask the idea creator to weigh in on same ideas
Their response build trust with the other people and focus on actions instead of argument.
b. Skills:
 Cohesion and clarity
 Emotional intelligence
 Friendliness (Doerr, 2016).
c. A person can be open to the critical analysis of own ideas by communicating with other
peoples and responds to their ideas by sharing their own ideas and incorporate both ideas
for better results and critically does not lead to conflict of ideas.
d. Techniques:
 Learn in what way to think on own feet
 Warm up the large number of people
 Focus on the opening.
Question 8 Role of risk taking
Nature and role of risk taking:
 As a public speaker, person is a natural risk taker and when he speak in public, he
increase the risk of embarrassment by public. These are all good exercises for the

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presenters however a public speaker must not aim to strip their presentation of any risky
component. Rather taking the safest route with the presentation design it should be bold
and unexpected with the slides.
Topic 2
Question 9 Planning presentation
a.
 Prepare objectives, audience, venue, remit
 Choose the key points
 Choose supporting information
 Establishing linking documents
 Developing an opening
 Developing a conclusion
 Reviewing the presentation.
b.
 Be mindful for the 10-minute rule
 Use of images
 Represent content in graphical form
 Honor audience
 No use of slides as the speaking notes.
c. Principles:
 Completeness: the content should contain all facts required for desired reaction.
 Correctness: all facts, language, words and information of the content should be
accurate.
 Clarity: there should be clarity in terms of thought and expression.
 Conciseness: the content should be to the point and all unnecessary words should be
eliminated.

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 Concreteness: the content to be communicated should be specific and not vague
(Cramer, Et al, 2012).
 Coherence: one should understands the emotions.
 Courtesy: one should communicate in a friendly and polite way.
Question 10 Using stories in business
a. Story telling techniques:
 Use conflict between the hero and enemy to encounter on the way to success.
 Omit any irrelevant detail which does not move the story forward or develop the
characters.
 Make it visual by using the pictures which bring a story to the life.
 Add surprise to the story whether bad or good.
b.
 It can capture the emotions of the listener.
 It can position the organization as more relatable.
 Having them feel like they are also the part of the organization journey into the future.
c.
 Cut to the chase and get to the point
 Sell the vision
 Have a clear agenda
 Lead with story not with data (D’Angelo, 2018).
Question 11 Digital tools to assist with presentations
Two digital tools:
1. Google slides: it is easy to use and no. of users can edit a presentation. The slides can be
saved automatically and directly present from google drive.
2. Power point: it is possible to record the presentation with narration. It is the common
presentation software in the higher education (André, 2016).

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Question 12 Intellectual property and digital processes
a. Review digital processes and application
 Encryption: allows digital works to be scrambled so that the user can be decoded by
legitimate user.
 Cryptography: is an underpinning for several tools which manages the intellectual
property within general.
b. Risks:
 Designs
 Concepts
 Software
 Inventions
 Trade secrets
 Formulas
 Brand names
 Works of art (Conley, 2010).
Question 13 Reviewing presentation
a. Ways:
 Checking reaction of audience to the presentation
 Checking audience that they are understanding the matter that is presented
 Checking issues and questions they asked while presentation
b. Methods:
 Use story-telling to make it more interesting
 Add in short videography
 Invite people onto the stage
 Poll the audience
c. Key points:
 Careful with the design
 Single idea per slide
 Simplify, rationalize and facilitate
 Highlight of essential concepts
 Use of powerful images

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d. Methods:
 Observation
 Questionnaire
 Interview
 Focus session of group.