Digital Communication Report: Comprehensive Digital Resource Analysis

This report analyzes the impact of digital resources on workplace communication, drawing from multiple scholarly articles. It explores how social media, intranets, and other digital tools are used to enhance employee engagement, collaboration, and productivity. The report examines the benefits and challenges of using digital platforms, including the role of internal communication in fostering a sense of community and trust. It also discusses the importance of effective communication strategies, the adoption of new technologies, and the impact of digital tools on innovation and employee motivation. The analysis covers topics such as social media use, podcasting, and the creation of digital workplaces to support efficient and effective communication. Furthermore, the report highlights the need for clear communication boundaries and the role of management in shaping the communication environment to optimize employee performance and organizational success.

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Digital Resource Analysis

DIGITAL COMMUNICATION 1
1. Misha, A. (2014). Using Social Media in the Workplace: How Lenovo Central Brings
Employees Together. Journal of Advances in E-Business, 8, 141-161.
The in-house communication can boost an organisational culture by encouraging staff
involvement through effective communication. Staff members normally desire to obtain more
messages from their seniors as it encourages their willingness to include in problem solving
in the organisation. Greater share of information by the organisation helps in improve
employee empowerment, include great sharing of information by the organisation.
Operative in-house communication can develop the belief between management and
employees inside an organisation. With effective social communication, staff members
recognised a need of further in-house communication, on face-to-face meetings, more
directness, enhanced e-mail communication, an improved newsletter, greater listening, more
appreciation, and communication training in direction to engage and empower employees.
However, top management sense that communication with external elements is more
significant that communication with in-house ones. About 56% of businesses are using social
media to figure a sense of unrestricted workforce, such as distributing info with staff
members about innovation, culture or teambuilding.
2. Oldham, G. R., & Da Silva, N. (2015). The impact of digital technology on the
generation and implementation of creative ideas in the
workplace. Journal of Computers in Human Behaviour, 42, 5-11.
Open communication with employees considers being the most reliable way to
motivate them and help employees in improving workplace morale. The managers always
think that their way of communication is best but sometimes they are wrong. Effective
communication may differ from person to person, and to motivate employees the manager
need to work on their communication style. Sometime it may be fine if they use new and

DIGITAL COMMUNICATION 2
innovative communication style to motivate employees. The manager can use the variety of
social media to motivate their employees. The innovative communication provides sense of
fellowship, a sense of power, sense of belonging and sense of responsibility. However, the
manager needs to draw clear boundaries of communication between them and their
employees, so when the lines of communication are open the employees may feel
comfortable with their relationship, and ways of their motivation.
3. Bresnahan, T., & Yin, P. (2017). Adoption of New Information and Communications
Technologies in the Workplace Today. Journal of Economics, 33(3), 94-96.
New communication and information technologies introduced into workplace from
the past few decades. The introduction of communication and information technologies
represents the most modern and latest communication technic in the service sector, in the
management and marketing functions of the rest of the economy. Communication and
information technologies are moving into the workplace, both accompanying and substituting
prevailing technology.
The invention of new applications based on communication and information
technologies has two economic effects up until now. Communication and information
technologies provide transformed production, creating value for companies, increase
economic growth, quality improvement, and to motivate employees. Today all are familiar
with the idea behind click and check here or with e-mails and other social media sites. These
are the factors with the help of which, the companies are motivating their employees to boost
their efforts in development of the company.
4. Carlson, J. (2016). Social Media Use in the Workplace: A Study of Dual
Effects. Journal of Organizational and End User Computing, 28(1), 15-31.

DIGITAL COMMUNICATION 3
Social media use in the place of work to provide unproductive behaviours as well as
productive behaviour at work. Place of work communication is developing at an affected rate
and it is due to the introduction of new and changing g technologies. Over 54% of social
media users have used Facebook, Twitter, and LinkedIn for job search in last few years. An
estimated 86% of job seekers have their profile on social media network, and among them out
of six, one user found their last job through an online social media network.
Social interface among people helps in creating, share, and exchange of information
and idea in virtual communication and networks. Social media tools are helpful in the
workplace by support administrative procedures like marketing to e-commerce. Social media
related behaviours might also help staffs in increasing their performance at work. Behaviour
directed specifically to co-worker on a relational level is designated relational nationality and
empirically related to performance of team and administrative productivity.
5. Totterdill, P. (2015). Closing the Gap: The Fifth Element and Workplace
Innovation. Journal of Workplace Innovation, 1(1), 55.
Emergent evidence states that innovative practices at workplace provide employees
contributes ideas, face challenges, make day to day decisions, lead to better results, as well as
enhance workforce engagement and health. Most companies are unaware of the factor they
are unable to act on it.
The companies are lacking in communicating easily for sharing actionable
knowledge, which generated by the bodies of research and experience. The innovative
communication in an internal environment considered very important when the top
management designs some policies and practices. Innovative ways of communication are
going to help the management in bridging gap between the policymakers and other
employees. Innovative communication includes various sources of digital communication,

DIGITAL COMMUNICATION 4
and with the help of digital communication, the top management or policy maker can easily
deliver the desired message to their employees. Innovation communication will also help the
management in delivering message regarding employee’s performances.
6. Uysal, N. (2016). Social Collaboration in Intranets the Impact of Social Exchange and
Group Norms on Internal Communication. International Journal of
Business Communication, 53(2).
Employee’s interaction is increasing through social networking platforms in the
workplace. Distinguish features of these platforms has ability to build a sense of community,
feelings of memberships, influence, integration, and fulfilment of needs and share of
emotional connection. However, there are many things remains to understand as these
platforms are contributing to building sense of community at workplaces. To fulfil the
requirement of sense of community many organisation starts using intranet communication.
The intranet communication is an inbuilt social media tool, which connects employees within
the organisation and provides chance to employees to connect with each other without
leaving their seats. There are certain group norms decided by the people who are interacting
through intranet. The prescribed norms decided on the bases of the working conditions and
working environment of an organisation. With the use of intranet facilities, required
information derived to staff members very quickly and without creating any mass, top-level
management always uses intranet for sending any message or information to their employees.
7. Kim, H., Gwang., J. K., Park, H. W., & Rice, R. E. (2017). Configurations of
Relationships in Different Media: Email, Instant Messenger, Mobile
Phone, and SMS. Journal of Computer Mediated Communication, 12 (4),
1183-1207.

DIGITAL COMMUNICATION 5
Effective communication is a critical component of successful collaboration. It
enables collaborators to foster ideas, to build common ground and to develop complex
interpersonal relationships. Offices are no longer just using telephone, email, and fax.
Modern workplace lies on effective communication and desire to build collaborative
environment at workplace. There are many communication tools are available in modern time
e.g. emails, blogs, Twitter, Facebook, LinkedIn, etc. Uses of these tools are increasing and
are available and accepted in almost all workplace as an effective way of communication.
There are large numbers of communication tools available for different purpose. With
extensive variety of technologies in use, workers are developing their own ecologies of
communication technologies, with each technology pleasing a specific role, permitting
different appearance or proving a critical service.
8. Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for
work collaboration and team communication. International Journal of
Business Communication, 52(3), 273-293.
Podcasting enables company in retaining and engaging employees for a long time.
Podcasting allows managers to do multitasking they can drive, exercise or be doing nothing
and listen to podcast. Many companies are using podcasts internally to share information and
communication with their team members who are prefer listening audio in place of traditional
written or video. Podcasting also used by companies to engage with their candidate
population or customers. Podcasts distributed via YouTube, it is just another channel to drive
engagement, build relationships, and connect with community members and candidates.
Whether its podcasts, videos or photography, all these channels are great ways to
bring an organisation employee value proposition. Podcasts used as an internal engagement
and communication tool within the organisation which includes message from the top level

DIGITAL COMMUNICATION 6
management, important announcements, new program announcements, monthly or weekly
team meeting, enhancement to employees recognition program, organisational changes,
safety or process announcements and corporate earning calls.
9. Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical
study integrating network externalities and motivation theory. Journal of
Computers in human behaviour, 27(3), 1152-1161.
Workplace considers being a physical place of work where staff members
communicate through emails or face to face throughout working periods. However, in
modern time companies are having their offices across multiple locations, having different
working hour and devises, the staff members no longer narrowed to a particular workplace
environment. As expanded workplace, appear as the requirement of collaboration through
digitally connected work environment become critical for growth and efficiency. Digital
place of work is now pouring an extensive range of tasks across numerous businesses. There
are numerous explanations of digital place of work and some are encircling, whereas others
emphasise on definite planes of the concept. It is important for companies to concentrate on
generating an operative digital place of work that supports staff in performing their respective
job efficiently and effectively. It consists of a complete set of gears, platform, and
environments for work carried in a practical, intelligible, and creative way. This gives
emphasis on the experiences of the member of staff or the individual as well as the
environment in which they work.
10. Sievert, H., & Scholz, C. (2017). Engaging employees in (at least partly) disengaged
companies. Results of an interview survey within about 500 German
corporations on the growing importance of digital engagement via
internal social media. Journal of Public Relations, 43(5), 894-903.

DIGITAL COMMUNICATION 7
Internal communication is a mechanism of strategy, helps leaders share vision, and
values with employees. Successful communication creates a sense of trust and community
with their people and engages them to move the business forward. Over past few years
digitisation has taken over market workplace are transforming into digital workplace.
Digitalisation is important, as companies start moving toward global market. In global and
local market majority of an organisation are opposing to survive in volatile marketplace.
Performance and motivation of the employees are essential gears for the success of any
organisation in long run and digital communication is emerging as a new tool, which is
helping organisation in motivating and engaging employees and helping in gaining
competitive advantage over rival companies. There is an optimistic association between
organizational effectiveness and employee motivation.